2020 was…a year. A year of change and uncertainty, of time and money fluctuating from scarcity to growth (sometimes in a single day).
Have things settled down? Kind of. Despite ongoing challenges, it’s safe to say that we’ve learned some things at this point. We’ve seen a full year of how COVID affected eCommerce and we can use what we know to plan for the future.
Here are some ideas for what 2021 could hold for the eCommerce world:
Simpler Purchasing Options
What’s the one thing you want your customers to do when they come to your site…BUY. Continuing with trends in recent years, expect even simpler paths to purchasing for site visitors. Ease and usability options, such as allowing customers to create favorites and wish lists for repeat and easy ordering will become more popular this year.
Crunching The Numbers
Data tells a story. Google Analytics can tell you vital information about your site, including your bounce rates, so that you can make informed decisions about your business. Your product might be listed on the wrong page or have a poor description, but you won’t know that unless you have the numbers in front of you. As algorithms become more complex and buyers less predictable, a focus on data driven eCommerce sites will continue this year.
Social Media Shopping
Instagram and Facebook shops are another way to sell products and services – use them! Most of us have integrated social media onto our site, now we need do the opposite – add the shop to social media. As people spend more and more time on social media apps, it will be important for eCommerce stores to have a presence there.
Sustainability & Ethics Will Drive Purchasing
Like it or not, customers are becoming increasingly interested in where their products come from and how they’re made. Expect to see shopping local, sustainability and ethical concerns be a focus for many consumers in the coming years.
Website Design & Usability
With an increasingly saturated market, it’s more important now than ever to have a site that is easy to use and that looks greats. Logicblock can help your eCommerce site get a polished, professional look without sacrificing user experience.
We’re confident that we can help you bring your eCommerce site to the next level. Try us for free to see for yourself.