How To Use Google Analytics On Your eCommerce Site
Google Analytics is exactly what it sounds like: a system, managed by google, that analyzes your website and shares the data with you.
Among other things, Google Analytics can tell you:
- Your bounce rate
- Who comes to your site (and what they do once they’re on it)
- How many people visit your website and where they’re from
- How long they spend on your site
Don’t let the statistics and numbers throw you off, using google analytics is actually pretty simple.
Why Use Google Analytics?
More numbers to sort through, another spreadsheet…why even bother with Google Analytics?
These statistics show exactly what is happening on your website in real time. Let’s break down how each one can impact your business:
| Bounce Rate: | The bounce rate is the percentage of people who visit your site and then immediately leave. A high bounce rate could mean your links aren’t working or the information isn’t helpful to potential customers. Click here for more information about bounce rate. |
| Site Visitors: | Knowing how many people visit your site shows if search engine optimization efforts are working and if your site is relevant. |
| Behavior Flow: | This shows what people do on your site. Lets say you want visitors to click on the “Buy Now” button at the end of your service page. The behavior flow tab will tell you if that’s happening. If it’s not, you can make changes to the page to encourage them to purchase. |
| Ecommerce Conversion Tracking: | Maybe the most important of the analytics! This area will show you numbers on product performance, sales tracking and transactions for your site. |
As a business owner, it’s hard to imagine yet another thing on the to-do list. While Google Analytics might take some time to set up and understand, when done properly, it will help you grow your website and ultimately, your business.
The Google Analytics Plug-In
To access Google Analytics, you’ll need to set up an account. From there the sky is the limit! If you want to take a deep dive and learn the ins and outs of the platform, feel free. You’ll get a lot out of it.
If, however, you’re looking to save some time, Logicblock can help.
The easiest way to get Google Analytics up and running on your Logicblock site is to install the plug-in. With a few simple clicks and checked boxes, your analytics page will be fully functional. See the full guide on how to use the Google Analytics plugin here.
Setting Up Your Google Analytics Account
To set up a Google Analytics account, you’ll need to follow a few, simple steps.
1. Go to Admin>select Tracking Info>select Tracking Code
2. Copy the code or Tracking ID
3. Once you have the tracking ID go to your Logicblock website’s Admin panel. Under Config, click general, then Analytic Settings. Check “Enable Google Analytics” and enter your Google Tracking ID.
Beginner? Here’s What To Look For
Looking at the data on Google Analytics might seem overwhelming but start with the basics. Three beneficial and easy reports to start with are Traffic, All Pages, and All Traffic. These reports will give you information to show where your customers are coming from and pinpoint which pages are working in your benefit.
Ecommerce Setup
Once your Google Analytics account is up and running you can start collecting data for your eCommerce site.
- Set up eCommerce Tracking using this guide to see eCommerce data in your analytics reports
- Create surveys to engage with customers and customize your site
- Consider using additional Google Analytics plugins to track & optimize product data
- Turn “Site Search Settings” on to see what site visitors are searching for on your site
While running a business, information is power. When it comes to eCommerce, you need to know everything you can about the website. Google Analytics is the key to learning how to get your website into search results and from there, into the hands of customers.