Logicblock Taps eCommerce Data and Marketing Expert Paul Gatens for VP of Marketing

Atlanta, Georgia (April 19, 2024) – Logicblock is proud to announce the appointment of Paul Gatens as their new Vice President of Marketing. In his new role, Gatens will be responsible for expanding Logicblock’s partnerships into new verticals and equipping independent resellers with the necessary tools to succeed and grow in the online marketplace. With a wealth of experience gained from his previous roles, Gatens will be an invaluable asset to Logicblock’s marketing team.  

Prior to joining Logicblock, Paul spent 23 years at S.P. Richards Company and served as their Vice President of Marketing. At SPR, he managed all e-commerce data and services, liaised with industry third-party systems providers, and coordinated all print and digital marketing activities.  

Gatens has also worked in various roles in manufacturing, marketing, and national account sales in the Hammermill Papers organization of International Paper Company (now Sylvamo), where he spent seven years.  

“We are thrilled to welcome Paul Gatens as the new Vice President of Marketing” says Logicblock president, Alexander Nicolaides. “Paul brings with him a wealth of experience and a proven track record in driving digital transformation and enhancing eCommerce capabilities within the business products sector. His extensive background in coordinating sophisticated marketing strategies and managing significant eCommerce operations will be invaluable as we continue to expand and innovate our offerings. Paul’s strategic vision and deep industry knowledge are expected to propel Logicblock to new heights, reinforcing our commitment to delivering exceptional value to our customers and partners.” 

Gatens has a Bachelor of Science in Industrial Engineering from North Carolina State University and an MBA from Duke University. He has previously served on the board of Business Solutions Association (BSA) and is a lifetime board member of Southern Soccer Academy. 

Currently, Gatens resides in Marietta, GA, with his wife Christina. 


Logicblock combines the power of a full-service, professional web design firm, a robust SaaS eCommerce platform, and a broad complement of services and integrations to bring customized, world-class ecommerce solutions to life for businesses of all sizes. Add to that total peace of mind courtesy of exceptional in-house support, easy-to-use systems, transparent pricing, and the unwavering belief that your success is our success. From small, promotional designs to complex eCommerce powerhouses, we build websites that stand out and stand up in the dynamic eCommerce world.

Visit logicblock.com for more information.