All About eCommerce Marketing
Like with any business, marketing is essential when you sell products online. In order to sell your products, you need to market your business so people will be aware of your brand. Strong marketing campaigns across different formats can help any online business find success if they are planned out properly. If you want to learn more about how much marketing matters in this business, check out some of these statistics.
General Marketing Statistics
- The global marketing share percentage heavily favors Google, with a last reported net share of 74.5%. (Source)
- In 2017, 61% of marketers stated that having a strong organic presence, along with improving SEO, should be top priorities in online marketing. (Source)
- Online stores benefit from having a strong social media presence. Stores that have them typically make 32% more sales than stores that do not. (Source)
Email Marketing
- It was reported that the average return for email marketing can go up to $38 for every dollar invested. Long story short, you could get a 38-to-1 return. (Source)
- As of 2017, it was reported that there are over 3.7 billion email users, with the number expected to rise over the next few years. As a result, you can reach a lot of people through email marketing campaigns. (Source)
- Videos can increase the click rate of emails up to 300%. (Source)
- You can get a 5% increase in open rates for your emails if you personalize the content within them. On the flip side, personalized subject lines perform worse than standard ones. (Source)
- Welcome emails may seem trivial, but they are extremely helpful. Welcome emails can generate up to 320% more revenue than traditional multi-send promotions. (Source)
- Two-thirds of emails are viewed on mobile devices. Therefore, mobile optimization is vital for marketing purposes. (Source)
Social Media Marketing
- 75% of online users claim that social media is a crucial part of the shopping process. They use it to gauge for feedback before making a purchase online. (Source)
- In 2016, 86% of women turned to social media sites for feedback before going through with online purchases. (Source)
- 63% of the companies listed in Fortune 500 use Instagram for marketing purposes. Big brands are using social media for marketing, and you should be too. (Source)
- 49% of consumers actively shop for products through a company’s social media page. Tag your products and use CTA’s so people can buy things quicker. (Source)
Marketing to Existing Customers
- 30% of consumers would rather shop from a website they are already familiar with. (Source)
- 82% of major companies stated that marketing to retain existing customers is cheaper than focusing your campaign entirely on new buyers. (Source)
- When you market to a customer who shopped from you in the past, you have a 60%-70% chance of securing a new purchase. (Source)
