eTail 101: How to Develop a Solid Email Marketing List
Creating a Strong Email List
The importance of email marketing for online retailers cannot be overstated. Email marketing is crucial for online sellers, because it can be used to deliver content to a wide range of people. It gives you the chance win over people who chose not to buy anything, and it can be used it to get old customers to buy more of your wares. However, before you can start your email marketing campaign, you need to develop a solid email list. Continue reading to learn how you can craft a list of customers that you can deliver content to online.
Choose a Suitable Email Platform
Before you can start developing your email list, you need to choose a platform to work with. An email service will allow you to collect the email addresses of your clients so you can easily send messages to all of them. There are many different providers out there, so make sure you do plenty of research so you can learn about the tools offered by each one.
Try to find a provider that offers email templates so you can easily craft mobile-friendly messages. You should also look for a provider that offers detailed analytics, because this will allow you to determine how effective your email campaign is. Tools like these will make it easy to develop a strong marketing campaign after you finish building your email marketing list.
Build Up Your Marketing List
Now that you have a way to collect emails addresses, you need to start collecting them from the people who visit your website. Most online sellers collect these addresses through opt-in forms that they place on their websites. Clients can enter their email addresses into these small boxes so they can sign up for your mailing list or newsletter. The key to getting more subscribers is placing the opt-in forms in strategic locations on your website.
Try placing a form right on the header of your homepage, so visitors know about your mailing list as soon as they arrive. If your website has a blog, you should try putting an opt-in form there. Finally, you should ask your customers for their email addresses at checkout, so you can try to engage with people who already bought products from you. No matter what you go with, use the space around each opt-in form to pitch the benefits of subscribing to your mailing list.
As a Logicblock user, you can give your customers the option to subscribe to your mailing lists from the account settings page.
Keep Your Subscribers Engaged
Once you have gotten enough subscribers on your mailing list, it is time to start creating content. Your main goal should be to create engaging content that will entice your subscribers to buy things from your store. Be mindful of what you write, because sending out emails that are of poor quality could cause your subscribers to either ignore your emails or outright leave the mailing list, and this will make your email campaign ineffective.
When you write your emails, make sure the subject line is short and to the point, and include as much specific information as you can. Try to avoid using the word “free” in the subject line, because emails that do this are typically caught by spam filters. Include a call-to-action high up in the email so your readers will be inclined to take action right away, as this could lead to a purchase.
According to Marketing Land, 68% of people viewed their emails on mobile devices during Q2 2015, which is why using an email platform that can craft mobile-friendly emails is important. Keeping your customers engaged with quality content is the key to sustaining a strong mailing list.
Other Ways to Build Your Mailing List
If you want your mailing list subscribers to engage with your brand, these are some other tips and trick you should keep in mind. Entice people to subscribe to your mailing list by offering exclusive discounts or other freebies that only subscribers can get. If one of your subscribers recently purchased one of your products, send an email and try to convince that person to leave a review.
You can also set up giveaways and contests, and have people sign up by entering their email addresses on your website. Finally, take some time to send emails thanking the people who subscribe to your mailing list. Being friendly with your subscribers can make them more inclined to engage with your brand in the future.