Press Play: Incorporating Videos in Your Marketing Strategy


Videos Improve Your Marketing Strategy

Do you incorporate videos into your marketing strategy? If you don’t, you could be missing out conversions and potential profits. According to Marketing Insider Group, 78% of people watch online videos every week. People love watching videos, so if you can build your marketing strategy around them, your business will find success. If you want to learn a bit more about video marketing, please continue reading.

How Videos Help Your Website

Man at Computer

Videos have become an important aspect of marketing, as they help businesses in a number of ways. More times than not, people are more interested in videos than pure text. This is because videos explain things to people using both words and visuals, which tends to make them more engaging than walls of text in an article. Videos are powerful, and they can bring your website a number of benefits.

Not only will videos help increase the amount of time people spend on your website, but they can also help improve your website’s placement in search engines. In addition, videos also give customers a better idea of what your products can do. One of the biggest issues people have with online shopping is that they are unable to see the product in person. A video will allow people to see the product in action, which helps give them a better idea of what it can do. This can make them more inclined to purchase your wares.

Videos Serve Multiple Purposes

Videos are very helpful for marketing strategies because they can be used for a variety of purposes. As mentioned previously, videos can used on product pages to show customers how particular products work, but they can be used for other things as well. For example, you can include a welcome video on your website’s homepage. Introduction videos are very helpful, as they can make people more trusting of you and your website.

In addition, videos can also be used to advertise your products and your company as a whole. These videos can be used on your social media accounts, and they will help spread awareness for your business and the products you are selling. According to Sprout, Facebook posts with videos tend to be 62% more engaging than posts that only use pictures. If your videos are interesting enough, they could be shared to millions of people.

Videos Appeal to Mobile Users

Woman with Tablet

One of the most important aspects of videos is that they are very appealing to people who use mobile devices. While plenty of people watch videos on their computers, most people nowadays watch videos on their phones and tablets. More than half of the global watch time on YouTube is made up of people watching videos on mobile. If you want to entice the mobile market to visit your website, you need to include some videos on it.

To give an example, some people like to watch videos on their phones to pass the time during long bus rides. These are the kinds of people you could be attracting to your website. In addition, people can share your videos to others in a matter of seconds thanks to the power of touch screens. If you aren’t trying to take advantage of the mobile market, you are missing out on potential profits.

Making a Video

One reason why many companies are afraid to incorporate videos into their marketing strategies is because they believe it takes too much time and money to make good videos. In reality, the process of making videos for marketing purposes is not as hard as you think it is. Platforms like Animoto can help you get the visuals and music you need to create a professional video, and you only have to pay a small monthly fee.

The first thing you should know is that you cannot create a good video without a good script. The script for your video must thoroughly explain the point you are trying to get across in a manner that is engaging to your audience. You also need a quality microphone for the video’s voiceover, because even a great script can be butchered by a bad voiceover. While the length of your video is entirely up to you, you must ensure that the video can capture a person’s attention in around ten or fifteen seconds, or else it will not be effective. Overall, your video doesn’t need to have the best quality, but it cannot be in bad quality.

Logicblock users can easily embed videos onto static content pages and blog posts from websites like YouTube.