Be Prepared for Cyber Monday
Cyber Monday is one of the biggest shopping days of the entire year, and it is a very important day if you run an eCommerce website. You could make more money on this day than any other day of the year, so you need to make sure you and your website are ready for it. These are just a few things you can do to get people onto your website and have them buy your products without leaving early.
1) Make Sure You Have a Stocked Inventory
During a busy shopping day like Cyber Monday, you need to make sure you have plenty of things to sell. There could be hundreds of people shopping on your website during Cyber Monday, and you can’t take advantage of this is if you sell out too early. Your customers will be upset that you did not have enough stock, and you will not make as much money as you could have. Check to make sure you have a healthy amount of stock weeks before Cyber Monday begins so you can be absolutely sure you have enough things to sell. You should also think about what the most popular products on your website are. If there is a particular product that you know could sell out quickly, make sure you buy more of that item so you can satisfy demand.
2) Simplify the Checkout Process
If there is one thing you should be worried about on your website, it should be the checkout process. Someone can visit your website and put a number if things in the cart, but if this person leaves before completing the checkout process, none of that will mean anything. You could lose most of your customers during the checkout process, so you need to make sure that it is as simple and flexible as possible. Make sure your customers know what the final price of a purchase is before the checkout process begins. You should include multiple payment options so people can ensure they can get the money needed to complete a purchase. Also, make sure that customers have to go through as few pages as possible to complete the checkout. If the process of checking out becomes either too long or too complicated, customers will get frustrated and leave without buying anything, which is something you don’t want happening on Cyber Monday.
3) Test Your Website’s Ability to Handle Traffic
There are going to be a lot of people shopping on Cyber Monday, so you need to make sure your website is prepared to deal with the massive influx of shoppers. It is already important to make sure that you site runs quickly, but this becomes an entirely different situation when you realize millions of people shop on Cyber Monday. The last thing you want to do is let your website crash and burn because it can’t handle all the Cyber Monday traffic.
Services like Load Impact can help you determine if your website is prepared to deal with a massive influx of traffic. If you find that there are problems, call up your web host to see how you can make improvements to your website’s bandwidth. Cyber Monday may be a busy shopping day, but that won’t make shoppers any more patient, so make sure your website can handle all the incoming shoppers so it will run quickly.
4) Use the Power of Social Media
Having a social media account is one of the best ways to get the word out about any sales your website is going to have. Billions of people use services like Facebook, Twitter and Instagram, and they are all people who could be shopping on your website during Cyber Monday. You can use social media to share information about your Cyber Monday sales, and that information can easily be shared around to millions of people. You should create multiple accounts for your business on different websites so you can get as much coverage as possible. If you can get people to follow your accounts, they will be able to keep up with every update you put out about upcoming sales. In addition, your followers may convince their friends to check out your website on Cyber Monday if they think the sales are good enough. Just make sure to include links to your accounts on your website so your customers can find them easily. Did you know that Logicblock’s 7cart system allows you to integrate social media icons onto your website?
5) If You Can, Offer Free Shipping
If you offer free shipping on your website, you will be in very good standing with the Cyber Monday shoppers. Shipping prices can make certain purchases very pricey, and this is can be unappealing to people who are looking for good deals. Shoppers like seeing the word free, and they will be more inclined to shop on websites that offer free shipping. After all, this is why so many people use Amazon Prime. However, some eCommerce sellers may not want to offer free shipping, because they fear that they will lose money on sales. An easy way to turn this in your favor is to make it so customers have to spend a certain amount of money before they get free shipping. For example, you can make it so people have to spend at least forty dollars to be eligible for free shipping. The key is to find a good middle ground for this minimum price, because if you make it too high, customers may feel cheated, and if you make it too low, you won’t be making that much money.
There are plenty of other ways to get ready for Cyber Monday, so make sure to do plenty of research. You have to be ready to take advantage of days like Cyber Monday if you want your business to succeed.