7 Design Choices to Consider for Your eCommerce Site
A Well-Designed Website Leads to Success
The success of your online store depends on how well you design your website. If you have a well-designed site, you will make customers happy and your business will be very successful. However, if you just slap together a website with no consideration for good design, you and your business will suffer. If you want to run a successful online business, you try using these seven tips to ensure that you are running a well-designed website.
Know Your Audience
If you want to run a successful online store, you need to know who your target audience is. You need to who you will be selling your wares to, and you need to know how to cater to these people so they will enjoy using your website. Keep track of your customers’ buying patterns so you can get a good idea of how they behave and what they like to buy.
Once you’ve learned about your audience, you can design your website in a way that will be attractive to your customers. If you learn that a lot of people are buying a particular item, you should try putting it on the homepage so people can get to its product page as soon as possible. This will make your audience happy, and when your audience is happy you will see good profits.
Design Your Website to be User-Friendly
In order to run a successful business you need to make sure that people aren’t having any issues navigating your website. If your customers have no idea how to navigate your website they will give up and click off. You have to design your website to be simple to use if you want potential customers to stick around.
You should make sure that your website has an image of your company’s logo that links back to the homepage, as this is something that will be helpful if your customers get lost. Try using filtered navigation so people can easily ignore any items they are not interested in. Overall, you want to minimize the amount of clicks your customers have to make, as this will ensure that they will have an easy time navigating your site.
Focus on Strong Security
People who use the internet want to make sure that their personal and financial information is protected. Your reputation will be on the line if people use your website and discover that their personal information has been stolen. Your company’s reputation is important, so you want to make sure your website is as secure as possible.
Check over your website’s payment gateway and make sure it is impossible for any information to be stolen after a transaction is made. Use HTTPS hosting if you can, as this is a more secure version of the basic HTTP hosting. If your website has strong security your customers will see you as a trustworthy person, and your company will get good publicity.
Limit the Number of Products on a Page
It’s great to offer your customers with a wide variety of products, but things can get problematic if you give your customers too many options at once. If your customers have too many options to choose from, they might get overwhelmed and not buy anything at all. This is why so many online retailers limit the amount of products they have on a single page.
You want to display a decent amount of items on a single page without overwhelming your customers with too many options. Try give your customers the ability to limit how many products they have to view on one page so they don’t get overloaded with information. This also gives customers the option to view a lot more products at once if they don’t feel overwhelmed.
Make Sure Your Site is Mobile-Friendly
People are using their phones to shop more than ever, so you need to make sure your website is properly optimized for mobile devices. Keep in mind that because of a mobile device’s smaller screen you can’t always expect your website to work on mobile right off the bat. More times than not, a good amount of optimization needs to be done to make sure your online store works properly on phones and tablets.
Using responsive design is a good option, as this will let your website resize itself to accommodate for different screen resolutions. You should also ask your friends to test your site on their devices so you can see how well it works on different mobile devices. The mobile market is huge, and you would be making a big mistake if you did not try to capitalize on it.
Logicblock has a Mobile Theme option that allows your customers to view a mobile friendly version of your website on mobile devices.
Effectively Use CTAs
CTAs (calls-to-action) are very useful if you want to create a well-designed website. These are designed to give your customers instructions that provoke quick responses. When clicked on, the CTA will bring your customers to a page help them complete the action that was written on the button. CTAs are effective in catching people’s attention, and are very helpful if you run an online store.
When you create a CTA, you want to make sure the text is short and clearly explains the intended action. Also, make sure the CTA uses a color that stands out on the page it is on, as this will make it impossible for your customers to miss it. This will make your customers more inclined to click on it, as nobody will click on the CTA if no one even knows it is there in the first place.
Add Testimonials to Your Site
Sometimes your customers are betting at promoting your website than you are. If people see that there are others who liked shopping on your online store, they will be more likely to buy your products. This is why you should consider adding customer testimonials to your website.
If you allow your customers to review your products, those reviews will serve as testimonials you can use. You can add some of these reviews to your website’s homepage, as this will give visitors an immediate idea of what people think of your business. When visitors see that other people liked shopping on your online store, they are more likely to stick about and buy some stuff.
With these tips, you should be able to create a website that will lead you to a successful future.