Improving Brand Recognition: How to Build a Stronger Public Image
Strategies for Spreading Brand Awareness
As you focus on retaining and satisfying your existing customers, you should be thinking about ways to attract new customers. The online space gets more competitive each year, so you need to find new sources of revenue. In order to do this, you need to spread awareness for your brand.
By spreading the word about your business, your brand will become more recognizable. If people recognize your brand while searching online, there’s a high chance they will choose to shop from you over competitors. It doesn’t matter how long you’ve been in business; building brand recognition is crucial for long-term success.
If you’re having trouble spreading the word about your business, we can help. Use our guide to spread brand awareness and make your website more well-known.
Be More Active on Social Media
Without a strong presence on social media, it’s nearly impossible spread brand awareness online. Billions of people use social media platforms every day, and they want to find content they can share with their friends. If you aren’t putting much effort into your social media channels, you won’t stand out to potential customers.
Try to develop a consistent schedule so your followers have a nice string of content to look forward to. After you post content online, take the time to respond to as many comments as possible. Answer questions, and thank people for taking the time to check out your content.
By taking the time to do this, you can improve your image as an attractive and easy-to-approach business.
Create Sharable Content
To go from the previous point, you should also focus on developing content people will want to share. As more people share your posts, your business will get a lot more exposure online.
One tactic is to develop an infographic. Infographics have eye-catching visuals, and contain information and statistics your customers would want to read about. You can host a giveaway or a contest, and have your followers share it around. You could also create a short video that highlights the uses of your products in a fun way.
Try having some fun with your posts while you are at it. Incorporate some jokes, and try to inject a bit of humor whenever you can. People who find your posts entertaining will share them with their friends and family, which gets your brand in front of more faces.
Brand Your Packages
A common tactic used to spread brand awareness is delivering orders in customized packages. Many companies send orders in plain cardboard boxes, so this is what most customers expect to receive. Other companies opt to send their orders in custom boxes in order to make them feel special.
Since shoppers expect to receive plain boxes in the mail, boxes designed with a company’s logo will stand out more. This in turn makes the unboxing process more enjoyable, creating a strong connection between the customer and the business.
In addition, a lot of people share unboxing videos online. If your packages have your logo on them, your brand will be put in front of hundreds of potential customers.
Start a Referral Program
You can also spread brand awareness by starting up a referral program. Some of your customers may want to recommend your business to others after a positive shopping experience. However, they don’t always have the extra push to do so. By offering incentives, you can give customers the motivation to refer your business to friends and family.
These incentives can range from discounts on future orders to free gift cards. Make sure the referee gets a reward too, otherwise they might not follow through with the recommendation. If this goes well, your new customers may take part in the program too, earning you more clients in the process.
Partner with Influencers
Getting the word out about your business can be difficult when you’re starting out. Customers stick with what they are familiar with, so getting them to check out your website can be a challenge. This is why you should consider reaching out to someone who has more reach than you.
Online influencers already have established audiences, so by working with one of them you can promote your brand to new people. Reach out to influencers in your industry, and see if any are interested in showcasing one of your products. To sweeten the deal, offer a new product that isn’t available to the public yet.
If an influencer has good things to say about your brand, their followers might be enticed to shop from you. People trust what influencers have to say, and assume they’d take a sponsorship deal if the product on offer was worth buying.
Another way to build brand awareness is by getting building backlinks to your website.
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