Information is power. Search boxes can help your customers navigate your site, find what they want, and purchase it quickly. Not only does it help the user find what they’re looking for, but it can also help narrow down what you want to show them, as you are able to segment your products to cater to that specific customer.   You[...]

Many consumers turn away from businesses when they feel their needs aren’t being addressed. Personalization is a key factor in supporting customer relationships. Understanding consumer data trends can allow you to reach out directly to the customer as well. Strategies that can maximize connection include recommendations curated on their search history, relevant discounts on products and services, and personalized e-mails[...]

Why Use Video?  Video is a powerful tool for businesses for multiple reasons. For starters, consumers are more drawn to visuals as they are more eye-catching and easily digestible. With many people buying items online, having video functions and features is a recommended strategy to attract new customers. Here are some methods in which video can enhance your conversion and[...]

When purchasing something online or logging into a new site, having your payment information available leaves you susceptible to fraud. Incorporating seller protection is a strong step towards protecting the personal information of your costumers. Systems such as Paypal Express Checkout handles data protection of credit card information. With 7cart sites, credit card information is secured behind three walls for[...]

Introducing Fortune Web Marketing At Logicblock, we pride ourselves on the ease and flexibility of our website’s systems and integrations thanks to strong partnerships, specifically our partnership with boutique marketing firm, Fortune Web Marketing, which began in 2012. They provide both us and our customers with marketing strategies that benefit all teams involved, ensuring seamless integration of graphic design, content,[...]

What are Chatbots? Chatbots are software applications that are utilized for when someone cannot reach an in-person representative and customer service is provided through a computer program. Chatbots serve several purposes and are popular for addressing customer needs at that time. In the e-commerce field, they are becoming a tool to connect consumers with products and services and to answer[...]