Sustainable Business Model Integration- Where to Begin?

More people are choosing to go green. This is evident from the hybrid and electric cars more readily available, the amount of solar energy being harnessed across the country, and by people’s likelihood to choose a sustainable business partnership over one that does not promote environmentally conscious practices. How can you show your customers that not only are you focused on sustainability, but you are striving every day to be better? By integrating sustainability into your business model and/or philosophy, you are proving to your customers that you care not only about them and their business, but also the environment. 

Your Website 

One of the easiest ways to promote this is to have a specific landing page on your website that is entirely based on “Going Green”. This is where you can highlight statistics on paper usage, carbon footprint, and the amount of greenhouse gas emissions you are stopping from being put into the environment. By offering products that are either recyclable or made from recycled materials, you are taking large steps towards sustainability. 

Your Actions 

Do you offer eco-friendly packaging? How about dedicated driver routes to cut down on how much gas the truck is using. Do you offer Public Transportation Commuter Benefits? These are some ways your actions as a company can have direct impacts on the environment. By showcasing these efforts, clients are more likely to not only choose your business, but also stay loyal to you.  

Your Community 

Community empowerment is an “outside the box” way to approach sustainability. Highlight your dedication by making charitable donations, whether monetary or otherwise. You can donate gently used furniture to a local school or library. This not only allows for a tax deduction but also keeps furniture out of landfills. Donate money to clean up a local park or work with a local company that offers carbon offsetting. Encourage your customers to focus on their geotargets to promote shopping locally.  

Other Ways to Help 

If you’re looking for a few ways to integrate sustainability into your everyday practices, we’ve got some ideas. While you may already do some of these, think about how you could utilize others in order to reduce your company’s carbon footprint.