Seasons Change: Tips & Tricks for Capitalizing on Seasonal Products
Selling Your Seasonal Wares
Certain items you sell are more desirable during specific seasons, and this is something you need to stay on top of if you want to maximize profits. For example, school supplies sell the best in late summer and early fall, while snow gear sells the best during winter. By making the right moves, you can capitalize on this and make a big profit. With these tricks, you can do just that, while also learning what to do when products are out of season.
Know How to Price Seasonal Items
To make the most money during a particular season, you need to know how to price the seasonal products you want to push. These items will be in high demand, so the trick is to set a price that is desirable to consumers, but also high enough so you make a profit. Checking on the competition is a good place to start; browse your competitors’ sites to see what prices they are selling their seasonal items at.
In regards to seasonal pricing, you have to get used to the idea of changing prices to take advantage of popular shopping periods. While products are in high demand, raise the prices a little bit so you can make more money as people come in. Keep your competitors’ offerings in mind so you can offer a more enticing price tag.
As the season comes to an end, lower the prices of seasonal products so you can still sell them just before the season concludes.
Know Which Seasons to Focus On
Here is an important thing to keep in mind about seasonal products: you will not always have products to sell for each season of the year. Depending on the products you have in stock, you might only be able to sell seasonally during only one or two seasons, and this is perfectly fine.
The best thing you can do is focus on the seasons that are suitable for the products you want to sell. If your seasonal items consist of swimwear and snow gear, you should focus on selling for summer and winter. This way, you have more time to develop stronger strategies for these seasons. During the spring and fall, focus on your evergreen products so you can continue making money.
Seasonal products are not just limited to the four seasons; they also refer to products you can sell during holidays, like Christmas. The same applies here: try to focus on selling seasonal products during the holidays you have suitable products for.
Create Seasonal Content
A fun way to get people interested in buying seasonal items is to theme your content and advertisements around the current season. Build images of the beach into your summer ads, and during the winter try writing blog posts on popular winter activities. Sharing seasonal content with your customer base is a good way to promote items that you want to sell.
When you are developing your content, bring up seasonal problems that people can solve with the products you sell. For example, you can write a blog post on shoveling snow, and you can promote snow shovels you sell at the end. Get creative, and be sure to work specific holidays into your content when it the timing seems appropriate.
Be sure to plan your seasonal content well in advance, because if you wait too long it will be too late to use it properly.
What to Do in the Offseason
One of the issues with focusing on seasonal products is that demand for them decreases once the season they are designed for ends. Obviously, school supplies will not be in high demand once the school year ends. At this point you have to pull your focus away from these items, but there are some things you can do to keep some momentum going.
If you want to clear out your seasonal items to make room for new products, a clearance sale can help you. Do you ship to a global market? Seasons are different across the world, so you might be able to sell seasonal items overseas. These strategies will give you more room in your inventory, and you get to make some money in the process.
During the offseason, use your time to review how well you performed during the past season. Use this information to get ahead of the game and decide on the products you want to push when that shopping season rolls around again.
Want to know how you can keep customers engaged during the summer shopping season?