The Importance of SEO & Ranking
Search Engine Optimization is vitally important to the success of any eCommerce site. After all, people can’t buy what they can’t find. So how do you improve SEO and rise through the internet ranks to the cream of the crop?
At Logicblock, we give you the ability to dig deep into Google Analytics, use your own domains, integrate blogs, share content across multiple sites, all while driving up your ranking so that customers find you as soon as they start searching. Let’s take a look at some of the ways Logicblock can strengthen your SEO.
Own Your Domain
Your domain name may be the most important part of your online store. After all, your domain likely includes the name of your business, and what’s more important than a name when you’re trying to stand out in a crowd? Logicblock enables you to use any domain you own for your eCommerce site. Links directed to your store will grow your SEO, and existing customers will have an easier time finding you by the name they already know and trust. Avoid the convoluted “store.shop.businesses.ecommerce” domains the Other Guys force on you, and instead choose for yourself how people will find and see you.
It’s possible you have multiple domains and want to be able to share the same content across them. Almost certainly you have products in your store that are cross listed in multiple categories (a desk chair is both Office Furniture and Home Furniture, after all), which means multiple URLs leading to the same page. Google can penalize you for this sort of repeated content, unless you make sure to use Canonical URLs. A canonical URL is when you have multiple URLs pointing to the same page and select one URL to serve as a “Master” or hub. This allows you to share the same content across multiple domains with no penalty. Keep your content and your store accessible to all your customers without sacrificing your search engine standing with Logicblock’s use of canonical URLS.
Integrated Blogging Platforms
The number of links directed to your site can influence how your site ranks on Google’s search results. But more isn’t always better; the quality of links also plays a role. When people like your website they will tell others about it by sharing on social media or linking directly to you. The more times people link to your site, the more likely Google is to place you higher on their search results page. A regularly updated blog is an effective way to generate links back to your site. Google, and search engines like it, “reward” regularly updated websites with higher rankings, as they focus on promoting sites that are considered active. More likely than not, other sites won’t link directly to your products, but a well-curated blog will attract readers to your site and convert them into customers for your store. Don’t sit on the sidelines; join the conversation and educate your customers while maximizing your site visibility and efficiency.
Google Analytics for Tracking Integration
Logicblock seamlessly integrates with Google Analytics, allowing you to quickly and easily see how your website is performing. Making data-informed decisions is easier than ever with this accessible treasure trove of information. See the impact of email blasts, seasonal discounts, marketing plans, blog posts, and more. Best of all, Google analytics is free and easy to use, and integration is included in every Logicblock plan.
Search Box Analytics
Studies show that 30% of site visitors will use a search box if available, which can account for nearly 45% of revenue. Therefore, they are an invaluable tool for your website; they benefit customers by making your website easily searchable and benefit you by providing analytic data. Learn your click through rate, your popular searches, even what filters your customers use to search for products. But how can this help maximize your SEO? After harvesting valuable keyword info, you can increase your SEO by mapping words your customers search for repeatedly. Knowing what people are looking for makes it easier for you to show them what they need.
Auto XML Sitemaps
HTML sitemaps help users find their way around the internet. XML sitemaps do the same for search engines, making it easier for Google, Bing, and other search engines to find your site. Logicblock’s XML Sitemap Generator automatically creates sitemaps for you. By submitting these maps to Google and other search engines, you make it much easier and faster for them to find and index your site. Basically, after taking Google on a tour of your website, Google has an easier time showing users what they are searching for. The more information about your site Google has, the easier your site is to find.
Metadata & Title Tags
Metadata is information about your website, not the information on your website. It is a part of what allows search engines to find your website when someone types in “oil change near me”, “local bakeries”, or “wholesale warehouse.” Descriptive metadata isn’t visible when you visit your webpage, but it is specifically designed to make it easier for search engines to find your website. By customizing page titles and descriptions with specific keywords you can target particular audiences, geotargets, and more. This gives you full control of how your content pages appear to search engines. Proper use of metadata and title tags will even attract potential customers who are more likely to purchase your products based on previous online behavior.