Keeping Customers Engaged During Slower Months

For online sellers, the summer is one of the most challenging periods to get through. The weather tends to be very nice during the summer, which means a lot of people are going to be spending more time outside. Since people are spending more time outside, sales for online retailers tend to slow down during this period. If you want to succeed during a slow sales period you need to take matters into your own hands. Use these tips and tricks to keep customers engaged during the summer and any other slow shopping seasons.

Focus on the Season

One of the best ways to pick up sales during slow sales months is to focus on selling items that people would want to buy during a particular period of time. During the summer, for example, you can focus on promoting products that people can use during barbeques, beach visits, or any other outdoor activities. By promoting these seasonal products on your store’s homepage you can drive consumer interest during slow shopping seasons.

You can add to this by updating your website to match the season you are currently in. For example, if you use pop-up advertisements on your website you should try to theme them around the current season. If you are trying to sell products during the summer you should write summer-themed social media posts that you can use to promote products you sell on your website.

Try Doing a Contest or Giveaway

Another great way to drive sales during a slow sales period is to host some kind of contest or giveaway. People like to win free things, especially if those things are of high value, so if you are looking for opportunities to grow your brand you should try starting a giveaway. Go over the products you offer and try to offer a good prize that a lot of people would want to have during a specific time of year. Make sure the process of entering the giveaway is simple, and once the giveaway begins you should promote it throughout its entire duration.

Since people will need to give you their email addresses to enter, giveaways allow you to expand your email list. This gives you the chance to develop new leads on customers who may come back to your store in the future. On top of this, a popular giveaway can make you stand out from your competitors during a slow season, and this can get you a lot more traffic.

Offer Value With Small Freebies

If you are having trouble getting people to shop from you during the summer you should consider offering some free items. Cutting prices during a slow season can be an effective way to drive sales, but this cuts down on your total revenue. If you offer an extra item to someone who spends a certain amount of money you can increase the overall value of each online order. For example, you could throw in a free water bottle for customers during the summer, since people could benefit from using one during a hot day.

One item you can give away that can really help to improve brand awareness is the branded product. These products will feature your company’s logo on them, so when your customers show them off to their friends more people will learn about your store. Offering additional value to your customers is a great way to keep them engaged, especially during a slow sales period.

Design a Rewards Program

It can be difficult to grab new customers when sales are slow, so it might be a good idea to focus on getting your loyal customers to buy more of your wares. One way you can do this is by setting up a rewards program that they can take advantage of. A rewards program can show loyal customers that you appreciate their business, and it can also get them to buy more of your products.

With a rewards program, you can offer customers small rewards when they shop from you multiple times. One of these rewards can be a discount that can be used on any future purchases. You can also offer freebies to customers who have been shopping from you for a long time. A rewards program can help convince your customers stick around for a long time, keeping them engaged with your business. These loyal customers will be immensely helpful when you have trouble acquiring new customers.

Would you like to learn more about how you can deal with slow sales during the summer?