eCommerce Trends to Take Advantage of in 2017
Grow Your Online Sales This Year
With a new year comes new expectations for your site. According to a story found in Business Insider, eCommerce sales is expected to grow eight to 12 percent in 2017. In dollars, this should lay somewhere between $427 billion and $443 billion. Confused by what you should do to increase sales? Here are a few steps you can take to improve your eCommerce division this year.
Quicker Checkout Experiences
This is one way that you can compete with Amazon and reduce shopping cart abandonment. As more users shop on their phones, they will appreciate the ability to buy what they need efficiently. If you currently have a site on the 7cart eCommerce platform, you can set up one page checkout. If your customers tend to order a specific SKU from you each time, you can set up a quick order page that will allow for customers to enter in the SKU and quantity number of their product.
Personalized User Experiences
While demand for personalization took off in 2016, it’s not expected to slow down any time soon. A recent study by Boomtrain suggest that eCommerce sites that invest in online personalization will outsell sites that don’t by 30 percent this year. If you haven’t already remarketed to customers, that’s a good place to start. Consider creating blog posts or e-mail blasts that speak directly to your audience by addressing some of the issues or problems that they face. You can also consider programs like Rekko that can help you re-target to customers via e-mail marketing or creating web campaigns.
Customers are looking for a consistent shopping experience across all devices and sources. Sometimes, your customer might find something they like through a Facebook post you put out, or maybe they find it through an e-mail that was sent to them, because it goes along with another product they purchase. This will allow you to win those “micro-moments” where a user might be checking their phone to learn about something.
Turning Information to Action
Speaking of “micro-moments,” take a look at your site as a user and see if there are clear next steps in the content your business is producing. Is there a clear call to action that allows your prospect to buy a product? What about one that might lead to a service he or she is interested in? If you are missing out on this step, you might be missing the most important piece in your online sales puzzle.
Search This For Me….
Whether you say “Hey Siri, OK Google, or hey Alexa,” voice search is expected to grow this year. According to Search Engine Journal, voice search uses vocal commands to deliver answers to frequently asked questions in a clear and concise manner. Artificial Intelligence devices like Google Home and Amazon’s Echo are expected to unlock the next phase of product searches, using natural language and reducing the amount of industry jargon used in a search.