Google helps you Measure up in a downturn

The Google AdWords team has launched a new micro-site,, to help novice website owners and advertisers reach their goals in the current economy. The site is really just a set of links to a existing Google tools and services (Insights for Search, Google Maps, Google Analytics, etc.) available to online marketers or business owners.

At the same time, on the Google AdWords blog, they’ve started a three-part series of articles that will explain how these cool tools work. The first web-tool to be highlighted is the Google Website Optimizer.

SEO professionals will probably not find anything new on this micro site, but marketing novices should take a look.