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A successful company knows their brand inside and out. They know their value proposition and their target markets and offer products and services those markets demand. But that is all for naught if no one outside the company has ever heard of them.   Remember the concept of ‘think global, act local’? Your brand should be recognizable in your own backyard[...]

Atlanta, GA (February, 2024) – Logicblock Inc. is pleased to announce that eCommerce entrepreneur John Jordan has joined the Atlanta-based eCommerce solutions provider as its Director of Customer Growth and Experience. In addition to his success creating and managing eCommerce companies in the office products industry, Jordan has over 17 years of experience working directly with Logicblock as a customer.   [...]

It’s an E-commerce world. If you want to be competitive, you need to utilize the right tools to make your brand stand out. A vital aspect of that is showcasing your products in the best possible light online. And that means creating a perfect product page. To do that, you need three vital factors:  Excellent Products   Incredible Content/Descriptions  Ease of[...]

In today's competitive marketplace, it is crucial for all enterprises to prioritize forging meaningful connections with customers and prospects by personalizing interactions.  Humanizing your brand serves two main goals in your business: it is what initially engages potential customers, and it is also what retains them. You need to win relationships if you want to win sales, which means it’s[...]

In order to create the best possible experience for every customer, it's important to gain a thorough understanding of the path they take before, during, and after the purchase of a product or service on your website. This is known as the customer journey. By mapping out the customer journey, you'll have a visual representation of a customer’s needs and[...]

Growing your audience thoughtfully is essential for small businesses to succeed. But how?One useful and proven method is to apply the 80/20 principle marketing rule to your marketing efforts. What Is the 80/20 Principle Marketing Rule? The 80/20 principle marketing rule (also known as the Pareto Principle) is all about identifying your best business assets and practices and using them[...]