Rising Trends in Mobile Commerce Mobile commerce, or m-commerce, has been an important aspect of online selling for many years. Millions of people use mobile devices to shop online, and as technology continues to advance there will be more people doing so. Trends in mobile commerce continue to change as technology advances, so if you …
Challenges of Customer Retention Online sellers deal with multiple challenges every day, but one of the biggest challenges involves customer retention. Many online sellers can get customers to shop from them at least once, but then they struggle to get them to shop again in the future. If you are struggling with customer retention, you …
Continue reading “7 Shocking Facts About Customer Retention”
Creating a Strong Email List The importance of email marketing for online retailers cannot be overstated. Email marketing is crucial for online sellers, because it can be used to deliver content to a wide range of people. It gives you the chance win over people who chose not to buy anything, and it can be …
Continue reading “eTail 101: How to Develop a Solid Email Marketing List”
Improve Online Sales in the New Year The New Year is almost upon us, so you should start making preparations. The total eCommerce revenue for 2017 is expected to shoot past $400 billion, showing why it is so important to have a strong online presence. The online shopping space is always changing, so if …
Continue reading “eCommerce Trends to Take Advantage of in 2018”
Online Selling Statistics You May Not Know About Even if you think you know everything about selling products online, there are probably a few things you don’t know about. The online space is always evolving, and it isn’t always easy to figure out how certain customers will behave. The fifteen statistics listed below should …
Continue reading “15 Surprise Statistics About Online Selling”
A Well-Designed Website Leads to Success The success of your online store depends on how well you design your website. If you have a well-designed site, you will make customers happy and your business will be very successful. However, if you just slap together a website with no consideration for good design, you and …
Continue reading “7 Design Choices to Consider for Your eCommerce Site”
Preparing Your Online Store for the Holiday Season When the holidays arrive, hundreds of companies start preparing for the popular shopping days. It takes a lot of time and effort to get ready for the holiday shopping season, so if you aren’t working to get your website ready you could miss out on a …
Continue reading “Why & How to Prepare Your Online Store for the Holidays”
Be Prepared for Cyber Monday Cyber Monday is one of the biggest shopping days of the entire year, and it is a very important day if you run an eCommerce website. You could make more money on this day than any other day of the year, so you need to make sure you and …
Videos Improve Your Marketing Strategy Do you incorporate videos into your marketing strategy? If you don’t, you could be missing out conversions and potential profits. According to Marketing Insider Group, 78% of people watch online videos every week. People love watching videos, so if you can build your marketing strategy around them, your business …
Continue reading “Press Play: Incorporating Videos in Your Marketing Strategy”
Pay-Per-Click Advertising for eCommerce Websites Looking to quickly boost your online sales? Running pay-per-click (PPC) campaigns through Google AdWords can help you run targeted ads that cater and sell toward your specific audience, without waiting to appear in organic search results. By the numbers: There are over 4 million Google Advertisers (Business Insider) Businesses make …
Continue reading “Getting Started With AdWords For Your eCommerce Site”