Blog - Page 3 of 24 - Logicblock

eTail 101: The Importance of Efficient Inventory Control & Management

Alexander NicolaidesSeptember 19, 2019

Keeping Tabs on Your Inventory As an online business owner, you should always be thinking about inventory control and management. Inventory control is the process of making sure you have the right amount of stock to keep up with demand. You have to supervise the flow of products so you know which products are selling …

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Followers to Customers: How to Build Better Twitter Ads That Convert

AlexAugust 29, 2019

Advertising on Twitter Twitter is a popular tool for people looking to promote their businesses online. As of February 2019, the website has 321 million active users, so there are lots of people you can reach out to. Content moves fast on Twitter, so your goal is to create ads that both stand out and convert. Use this guide …

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A Guide to Homepage Conversions: Essential Elements to Include

AlexAugust 21, 2019

Designing a Successful Homepage The homepage is the first thing most people will see when they visit your website. A well-designed homepage highlights the features of a business, and should offer users opportunities to explore the rest of the site. Without a good homepage, it will be difficult for you to convert people into paying customers. Design your homepage with the following elements …

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Improving Online Sales During the Back-to-School Shopping Season

AlexJuly 31, 2019

How to Push School Supplies Online shoppers are getting ready to buy supplies for the upcoming school year. Online sales of school supplies generated more than $58.1 billion in 2018, making this one of the most popular shopping periods of the year. It would be wise to have a good strategy in place if you plan to sell …

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Performing eCommerce Site Audits: How to Optimize Your Website

AlexJuly 24, 2019

Conducting an eCommerce Audit Anyone who operates an online store should be always be looking for ways to make optimizations. Any website that is not well optimized will not rank well on search engines, and will not perform as well as it can. If your website is not doing well, it might be a good idea …

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Seasons Change: Tips & Tricks for Capitalizing on Seasonal Products

AlexJuly 1, 2019

Selling Your Seasonal Wares Certain items you sell are more desirable during specific seasons, and this is something you need to stay on top of if you want to maximize profits. For example, school supplies sell the best in late summer and early fall, while snow gear sells the best during winter. By making the …

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Why You Should Be Encouraging Customers to Review Products

AlexJune 12, 2019

Getting Shoppers to Leave Reviews The importance of online reviews cannot be understated for eCommerce business owners. When a product has positive reviews, customers are more inclined to buy it, since it is clear that others think highly of it. In addition, reviews can also help you improve your site’s search rank, since they show …

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A Guide to Strong Search Engine Optimization in eCommerce

AlexMay 13, 2019

How to Optimize Your Site’s Content As an online seller, search engine optimization (SEO) should be one of your top priorities. You need to optimize your content so specific pages have a better chance of ranking higher on search engines like Google. A higher rank nets you better visibility, which will make it easier for …

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The Importance of Loyalty: Crafting the Perfect Rewards Program

AlexApril 30, 2019

Loyalty is Key in eCommerce A key component of selling products online is enticing shoppers to buy from you multiple times. Research has shown that the majority of your sales come from customers who frequently visit your storefront, so keeping them happy should be a top priority. A smart way you can keep people around …

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Instagram Tools You Can Use to Advertise Your Business

AlexApril 16, 2019

Using Instagram for Marketing Social media platforms can be used to improve brand awareness, and to market your online business to a wider audience. At the moment, one of the most popular social media platforms is Instagram. Online sellers have found success here, primarily because the idea of sharing images online complements the process of selling products …

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