If imitation is the greatest form of flattery, then Apple is receiving a lot of flattery these days. Seems like I can’t turn on the TV or search online with out seeing someone that use a square item sitting in a field of black with a reflection below?
The reason so many people are copycatting? Apple’s brand has become more than just a “look”, its becomes a way of definition. Ever heard someone say, “I want this to look like Apple” or “That reminds me of Apple”. I’ve never heard someone say, “I want this to look like Windows.”
Apple’s brand has reached a cultural plateau that few visuals reach. Their brand does more than just define a company, it defines a whole set of qualities people want to be associated with – to be trendy, in-the-know, relevant, innovative, and the list goes on.
That’s what their brand says. What does yours say?