Does This Sound Familiar? 

Old fax machine

In Ye Olden Times, a buyer would create a purchase order, print it out, and then mail, fax, or carrier pigeon it to their supplier. The supplier would read the PO and carefully re-enter the data into their internal systems and create an invoice. The invoice is printed out, faxed or sent back to the buyer. The buyer then enters the invoice data into their internal system for processing.  

Sound time consuming? You’re right. Repetitive? Right again. Lots of potential for mistakes? Bingo. It doesn’t take a genius to realize this is the wrong way of doing business.  

Luckily, that’s where Logicblock comes in. Our powerful 7cart eCommerce platform is designed to solve problems like this. Logicblock’s integrations allow for Electronic Data Interchange, guaranteed to cut down on repetitive, time-consuming paperwork that creates opportunities for mistakes. With EDI, Logicblock streamlines and automates as many processes as possible, so you have more time to focus on the bigger picture.  

Using EDI means you’ll increase the accuracy and speed of the purchasing process, while lowering transaction costs by 30% or more. In the end, you’ll end up spending less time waiting for payments while you lower the room for error.  

What exactly is EDI? We’re so glad you asked! 

EDI – A Little Name for a Big Deal 

c, or EDI, is an automated system used by businesses to exchange and transfer documents and data electronically. EDI streamlines the process of sending and receiving important documents, such as orders, invoices, payments, and shipment information. It enables businesses to send and receive orders quickly and efficiently, improving their overall operations. 

How Does it Work? 

First companies agree on the standards they will use to ensure their documents are compatible. They then create messages and forms in the standardized format that they both understand. The EDI system then translates these documents into an agreed-upon language so they can be sent over the internet. On the other end, another EDI system translates the message back into the desired format so it can be read. This process can take some time to set up, but once in place, EDI saves time every time.  

For ecommerce businesses like yours, EDI is a must-have tool for success. In the online world, it’s essential to have a reliable way to communicate with both customers and suppliers. EDI enables companies to securely and quickly exchange important data with partners around the globe in real time. 

What’s That Mean for Your Business? 

Simply put, EDI eliminates manual processes, reduces paperwork, and improves accuracy. As a result, businesses save time, money, and resources by automating document processing. EDI also helps businesses stay compliant with industry standards and regulations. By using EDI, businesses can keep up with the demands of today’s rapidly changing digital economy. 

Let’s take a closer look at the benefits of EDI, and how it works for you. 

What Are the Benefits of EDI? 

With Electronic Data Interchange, Logicblock helps to reduce costs, speed up business processes, and improve accuracy by automating data exchange between businesses and eliminating manual entry. Introducing EDI into your online store will quickly reap these benefits. 

Optimize Your Labor 

If you have a small team, every moment counts. Do you want employees focused on paper pushing, or on growing the business? With EDI, transactions can be completed quickly and accurately without manual intervention, allowing companies to process large volumes of orders with less labor and faster turnaround times. This allows a small sales team to satisfy a larger customer base, while maintaining excellent customer service.  

Keep It Safe 

EDI increases security by eliminating the need for repetitive manual data entry. Entering the same data over and over again isn’t just an invitation for errors, it’s unsafe.  

Imagine you’re checking out at the grocery store, and to pay with your card you have to say your credit card number, date of expiration, and 3-digit security code loud enough for the cashier to hear it. The cashier repeats all of your credit card data back to you, while other shoppers and employees are within earshot. You wouldn’t feel safe doing that in person, why do it online?  

With EDI all exchanges are done electronically, providing a secure platform for exchanging confidential information. No more orders getting lost in the mail, or crossing your fingers that a money order doesn’t end up in the wrong hands. 

Don’t Miss a Cent 

To err is human, and errors can add up to real losses. Reducing the risk of human error saves money in the long run.   

The Numbers Don’t Lie 

At Logicblock we love hard data, so let’s take a look at the numbers. Businesses who utilize EDI: 

  • Increase business cycle speeds by 60% 
  • Reduce errors by as much as 40% 
  • Cut operating expenditure by 30% when you replace paper, printing, reproduction, storage, postage, and filing with online ordering 

Here’s a benefit you didn’t expect: by implementing a paperless ordering system you reduce CO2 emissions, taking one large step towards a carbon neutral office. 

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Unlock the Power of Mobile 

Chances are you’re reading this blog on the single most powerful marketing tool your business has: a smartphone or mobile device. Mobile marketing and ecommerce trends are emerging and growing faster than viral dance videos, with innovation guaranteed to make it easier than ever for you to reach new eyes while retaining loyal customers.  

Let’s take a closer look at 6 of the newest trends in eCommerce and marketing we expect to see in 2023. 

Mobile-First Design 

Mobile devices have become the primary platform for online activity, with over 60% of online searches now coming from mobile devices. As a result, businesses are focusing on developing mobile-friendly web experiences to reach their target audience.  

Mobile-first design is an approach that starts with optimizing the user experience for smaller screen sizes, with the goal of providing a better overall experience regardless of device. This means focusing on creating responsive web designs that optimize your site to any mobile device. 

5G’s Ongoing Impact 

5G Tower

As 5G technology continues to develop and spread, companies can offer better user experiences, faster loading times, and smoother animations for their applications. 5G’s impact on app performance also extends to greater scalability and data processing power, allowing businesses to handle more requests and data-intensive tasks such as real-time analytics.  

With better connection stability and resilience to interference, applications can remain online and available even in areas with poor coverage or during peak usage times. With no more abandoned carts when users lose their Wi-Fi signal, 5G means every experience is a complete experience. 

Pairing Visual Search with Shoppable Feeds 

Instead of having to type out lengthy queries, visual search allows users to simply upload a photo or take a snapshot of something they’re interested in to find related products and services.  

By creating shoppable feeds, apps like Instagram have made it possible for customers to purchase items directly from within the platform without ever having to leave. Brands and retailers are able to share product photos with links back to their site where customers can make the purchase. 

By combining visual search and shoppable feeds, brands and retailers can provide customers with a seamless shopping experience. With a visual search, customers can find items they’re interested in quickly and easily, while the shoppable feeds allow them to make the purchase without having to leave the platform. A new definition of “one stop shopping” for the mobile world.  

Social Network Video 

The use of video on social media platforms such as TikTok, Instagram, and YouTube has exploded. Video content is engaging, entertaining, and more likely to be shared than text-based posts. As a result, businesses are quickly realizing the potential of a video-focused social media presence to attract customers and drive sales.  

TikTok is an ideal platform for ecommerce brands. Of their 1.5 billion users, 60% view content on TikTok every single day. By incorporating video into your social media strategy, you can reach more customers, build relationships with them, and generate more leads and sales. These ads can be customized with different formats and can include a call to action with a direct link to the product page. They’re also a great way to target a specific demographic and create personalized experiences.  

Mobile App Integration 

While every business does still need a website, to really stand out and offer customers a second-to-none experience you need an app. Mobile apps have become an essential part of how businesses reach their customers. Through mobile app integration, merchants can leverage the convenience of mobile to drive sales in their physical stores. By integrating their products and services, merchants can provide customers with an easier and faster way to shop and make payments.  

While your customers enjoy the convenience of your app, you are gathering valuable data about them. After all, the more you know about your customers, the better prepared you can be to serve them. 

Connected TV 

While not considered a mobile service, Connected TV devices like Apple TV, Roku, Amazon Fire Stick, and Smart TVs are achieving a level of customer connectivity and interaction previously unseen in the medium. 

CTV advertising presents a unique opportunity for companies to reach viewers inside their own homes with targeted messages, tailored to their interests, preferences, viewing habits, and other behaviors. By using the information gathered by a device like Roku, marketers can learn what type of content their viewers are interested in, when they are watching it, and how long they are watching it for. This helps brands deliver more relevant and impactful ads, satisfying customer needs while bringing your company even more success.  

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At Logicblock, We Focus on Making Things Simple

Running a successful ecommerce site can be a difficult and daunting task. Managing customer relationships is just as important as maintaining accurate inventory, and splitting your energies between customers and paperwork is a recipe for failure. That’s why at Logicblock we strive to keep things simple. By creating all your sales orders in one system, Logicblock’s 7cart ecommerce tools make managing your site as straightforward as possible. In fact, our customers rely heavily on our ability to streamline processes that will in turn increase online sales, make management easier, cut costs, and save the most valuable resource of all: time.

A Common Conversation

At Logicblock we love when customers ask questions because we always have the right answer. Here’s a common question we frequently hear from customers:

“How does Logicblock integrate with my backend or ERP?”

We’re so glad you asked! Here’s how it works:

We Send Sales Orders to the Backend

After a customer places an order on your (beautiful and responsive) ecommerce site, the order information is sent to your backend. This includes all the line item and pricing data associated with the customer’s cart, as well as the customer’s profile information. If the order comes from a returning customer, their info will be mapped to your backend, while new customer information can easily be entered on the fly, creating customer accounts for future use.

The Backend Sends Information Back

After you complete your usual procedures, your backend will send information directly to your site so that you have up-to-date access to:

  • Inventory
  • Shipping Notices (w/Tracking)
  • Payments
  • Order Status

In the end, all sales data is stored online in one easy-to-use system.

Why online?

Occasionally we’ll hear something like:

“What if I have customers who never place an order online?”

Well, let us ask a question in return. Do you manage any customers online? If you answered yes, then it really makes the most sense to manage them all online, where you can easily and accurately update product and pricing information, as well as customer profiles.

Making the switch to online only is easy, even with old-fashioned customers. Your “offline” customers never have to login or even visit your site, but you’ll be able to manage their orders on your site. This process also stores your customer’s information online, for the day when they do decide to access it.

Why All Together?

For your team, keeping your sales orders all in one online system is endlessly beneficial. All the tools you need to manage customers and pricing are already built into your online admin panel. Once your data is imported and configured for Logicblock’s ecommerce functionality, your data will always be available in one easily accessible and centralized location.

Increased online functionality has the added benefit of allowing your company to rely less on your backend programs. With Logicblock, there’s no line of sales reps waiting their turn to use the software, your reps are able to log in and place orders from anywhere.

What Your Customers See

In the end, it’s all about the customer experience. With Logicblock’s sales integrations, your site gives customers clear and instant access to products, pricing, and ordering. After all, what’s an ecommerce site for, if not selling? Customers are also able to build shopping lists, request quotes, view pricing information, and edit their accounts, all with the same ease of use they’ve come to expect from your site, courtesy of Logicblock.

With this robust front end, all your sales orders are created online and imported seamlessly into your backend.

What You See

Behind the scenes your site is just as helpful, informative, and straightforward for you as the front end is for your customers.

To Your Backend

Logicblock’s Sales Orders integration sends information directly to your backend, almost as if you’d typed it in yourself. In fact, our software integrations make the transfer of data even more accurate. This method prevents errors from redundant data entry, saving you time and money while ensuring order accuracy for your customers.

From Your Backend

After you complete your backend procedures, Logicblock enables you to import information to your site, allowing you to more easily track:

  • Inventory
  • Invoices
  • Payments Received
  • Fulfillment/Shipping Notices
  • And More
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Responsive Websites & How They Work

You’ve spent a lot of time and money on your website. You’ve fussed over the layout, stressed over colors, even spent days experimenting with different fonts. The user interface is smooth, your store is easily searched, and you are finally open for business!

There’s just one problem. When you visit the ecommerce site on your phone it seems…off. The layout doesn’t fit on the smaller screen, you must scroll endlessly to find anything, and you’re constantly zooming in and out trying to read the inscrutable text. The pages are slow to load, and the whole experience is frustrating.

Where did you go wrong? What could you have done differently?

Logicblock has the answer, and it’s just three words long: Responsive Web Design.

What Is It?

Responsive web design (sometimes RWD, or, simply “responsive design”) is a model of website creation that allows sites to be easily viewed on as many different devices as possible including smart phones, tablets, laptops, and even Smart TVs.

How Does It Work?

Responsive Web Design relies on the use of Cascading Style Sheets, more commonly known as CSS or CSS files. CSS is a programming language that tells your browser how a website should look, or “present” itself. Presentational information like font, text size, and color are stored in a CSS file, while the content of your page (maybe a blog post like this) is stored in HTML or a similar coding language.

When a customer visits your site, the CSS file associated with your web page tells your customer’s device how your page should look. Then another programing language like HTML fills in your content.

What Does That Mean for You?

It means that creating new pages is simpler, because there is less coding to do. The same CSS file can be used for multiple pages.

It means faster load times, due to smaller file sizes.

And it means no matter what device your customer is using, your page always looks great.

Why Is RWD Important?

The modern office is everywhere, and deals are made in coffee shops, on trains, in planes, and every place in between. You want your customers to be able to reach your site wherever they are. Logicblock’s responsive websites automatically reformat to function on mobile devices. Being able to navigate your site on any device is important in and of itself, but the benefits of a responsive site don’t stop there.

Mobile-first Indexing

Since 2018, Google primarily uses the mobile version of websites for indexing and ranking. Previously, Google indexing focused on desktop versions of sites, but with the ever-increasing number of mobile users, it made sense to make the switch. In fact, in 2021 there were 4.32 billion unique mobile internet users. That means that worldwide over 90 percent of internet users primarily use a mobile device. If you want your website to create and maintain a high Google ranking, you’ll need a dynamic mobile website, and the fastest, most effective way to do that is with responsive design.

Cost Effectiveness

Without responsive design you’ll have to maintain multiple sites for mobile and non-mobile users, and that sort of inefficient redundancy will get pricey fast. Eliminate the cost of paying for additional sites by using RWD to maintain one site that works for everyone.

Flexibility

With responsive design, a change to your website is immediately reflected across all platforms. This flexibility is invaluable if you make regular additions to your website, want to tweak the design, or need to fix a small typo. Just make your change once, and its done.

Improved User Experience

Simply put, viewing a responsive website is a better experience. Eliminate zooming, scrolling, pinching in and out to read a sentence, etc. It all translates to ease of use and speed. The quicker and easier your mobile site is to navigate, the happier your customers will be.

The Benefits Are Clear

It should be obvious by now that a responsive site is a business necessity. With responsive web design, Logicblock makes it easy to create, maintain, and update your ecommerce site, so that your customers will always be able to find you.

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How Logicblock’s Data Integration Makes Business Easier

An Exciting Day at the Office!

You’re a promising new intern at a big company with big responsibilities. Today’s task? Bring the daily report to the boss upstairs. It’s a pretty straightforward process. All you have to do is leave the office and head to the warehouse. Inside the warehouse you’re able to print the report from a special terminal that keeps all the warehouse info. Time to head back to the office! Now, type the data from the report into a terminal on the boss’s floor, for them to review later. Next step? Wait in the lobby until the boss gives you a printout to take to the warehouse. Then go back to the warehouse, enter the new data, and print another report. Rinse and repeat! You might not get much else done today, but you’ll definitely get your steps in!

Now ask yourself…

What Year is it?

We know it’s hard to believe, but even in 2022, we at Logicblock come across dealers who manually enter wholesale orders, then manually enter those orders into their ERP, and sometimes manually enter them AGAIN into their CRM.

Person looking at enterprise resource planning (ERP) and customer relationship management (CRM) infographic.

Logicblock’s data integration software and services cut the need for repetitive manual data entry. We save you time and money, allowing you to focus on growing your business.

The Dangers of Redundancy

computerized error logo

Redundant acts are timewasters, that much is certain, but they can also be dangerous for your business. Your online business requires large amounts of data tracking and entry, and time spent on that task requires focus and diligence.

As the day goes on, data is repeated, jumping back and forth between different software, it’s not hard to believe that something could go wrong. The smallest incorrect keystroke can result in accounting irregularities, purchasing errors, shipping delays, the list goes on. Errors compound and before you know it, you’re losing contracts, customers, and reputation. Now your employees are working to undo the mess that redundant work caused. You’re wasting time (and losing money) on both ends of the problem. A very dangerous situation for a growing business to find itself in.

So, what to do?

Eliminate Redundancy and Make Communication Simple

Logicblock ends the need for constant data reentry by integrating data, fostering communication between systems, and streamlining purchasing and inventory processes. Automating, integrating, and streamlining these processes will increase accuracy, decrease time spent on tedious paperwork, and strengthen your online business. Here’s how:

Catalog Management –

Automation is a key step to cutting redundancy and reducing the likelihood of error. Our multi-vendor catalog system is updated regularly so you are always up to date on the latest product and category information from your vendors.



Inventory Management –

Imagine the time you’ll save and the mistakes you’ll avoid with Logicblock’s Inventory Management tools. With Logicblock, inventories automatically sync with dealer inventories. Logicblock has the functionality to pull inventory reports directly from your store’s back-end, or your particular ERP software. No need to manually compare inventories, send repetitive emails, or handle multiple reports.



Order & Purchasing Integrations –

Our Order & Purchasing Integrations make the purchasing process a smooth and intuitive experience. Seamless integrations with multiple vendors AND multiple ERPS keep the order fulfillment and purchasing process in one place; no more bouncing back and forth between inventories, catalogs, and purchase orders.


infographic

Software AND Service

By integrating and leveraging our Best of Breed eCommerce tools you’ll be able to create, maintain, and grow an effective online store. Sound like a fantasy? Trust us; we do this for a living.

At Logicblock we want to be your “everywhere storefront” and we have the tools to do it! We don’t only offer our powerful 7cart eCommerce software. As wonderful as our data integrations are, we also supply the services to make those integrations happen. This way, we don’t just hand you the keys and wish you luck, we take the time to show you how to get the most of Logicblock’s eCommerce solution. We facilitate the integration, while you focus on perfecting your business. In fact, here’s a list of the partners and integrations we currently have available for the benefit of your business.

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What is Punchout?

Online shopping infographic.

Punchout (sometimes “punch-out”) is a method by which Buyers are able to view, select, and purchase items from a Seller’s product catalogs without ever needing to leave their own procurement system. Clear as mud? Let’s take a look at how punchout works before we talk about how it saves your business time and money by streamlining and simplifying your e-procurement system. 

How Punchout Works in 5 Simple Steps

It’s possible that you already use punchout and just need a refresher on how it works and what it does to help your business. But some people hear punchout and think about sandwich shop membership cards, so let’s do a quick brush-up for everyone. Here is a step-by-step explanation of how punchout works:

  1. The Buyer logs into whatever purchasing platform their company prefers. Platforms such as Opstech, SAP Ariba, and Coupa are some of the most popular e-procurement systems.
  2. The Buyer selects the appropriate Supplier for this particular purchase.
  3. The Buyer is quickly redirected to the Supplier’s site, where they will begin to build their cart. By sharing cXML files with each other, both sites will remember your info for logins, building carts, and purchase orders, keeping your data consistent across platforms and streamlining the process.
  4. Once you’ve completed selecting all the products you intend to purchase, the buyer returns to their procurement platform with their full cart. But in a way, you never really left, because Punchout operates from within your system.
  5. Instead of proceeding to checkout like you might do on other sites, the Buyer creates a “Punchout,” which, after approval, is sent to the Seller as a purchase order for fulfillment.

How Punchout Helps

Now that we understand how Punchout works (or at least get the idea that it makes things easier!), here are just a few of the ways Punchout will help your business:

  • Less Data Entry
  • Multiple Users Under One Account
  • Order Accuracy
  • Combining Processes
  • Price Lists and Discounts

Now let’s dive in and take a closer look at some of the concrete ways that using punchout services can benefit your business.

Less Data Entry, More Order Accuracy

Person shopping online with credit card in hand.

Perhaps the most easily observed benefit to using Logicblock’s Punchout services is how much data entry (and re-entry) it eliminates from your workflow. You are probably used to typing and retyping data back and forth between your system and the site from which you are purchasing. The more finger strokes it takes to complete a task, the more opportunities for mistakes. When ordering on the scale purchasing agents are accustomed to, accuracy is paramount. Logicblock’s data integration tools cut down on the need to re-enter data. By never leaving your procurement system and utilizing Punchout catalogs, you significantly reduce the risk of purchasing errors, all while saving time and money.  

More Users Under One Account

Infographic of multiple individuals.

Punchout allows multiple corporate purchasing agents to operate under one account, providing the opportunity for the seamless sharing and crosschecking of purchases and pending orders. The more agents you have using Punchout, the more familiar they’ll become with your supplier’s catalogs, eventually shortening the time spent searching for products. 

Combines multiple processes

Punchout combines multiple processes, giving users complete access and up to the minute information. In addition to basic features like searching catalogs, filling carts, and ordering products, by running within your e-procurement platform, Punchout also allows for accounting services and order tracking. Combining these processes creates a simple and smooth user experience.  

Pre-agreed price lists and discounts

Sellers have full control over their Punchout catalogs and are able to integrate pre-negotiated price lists and discounts unique to the Buyer. Price lists and discounts eliminate the need for emailing or calling back and forth between Sellers and Buyers. Buyers can see at a glance which products or purchase points will save them (and help their business) the most.  

Unlock all the ways Logicblock’s 7cart ecommerce tools can help your business. 

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The Importance of SEO & Ranking

SEO ranking info graphics

Search Engine Optimization is vitally important to the success of any eCommerce site. After all, people can’t buy what they can’t find. So how do you improve SEO and rise through the internet ranks to the cream of the crop?  

At Logicblock, we give you the ability to dig deep into Google Analytics, use your own domains, integrate blogs, share content across multiple sites, all while driving up your ranking so that customers find you as soon as they start searching. Let’s take a look at some of the ways Logicblock can strengthen your SEO.

Own Your Domain

Your domain name may be the most important part of your online store. After all, your domain likely includes the name of your business, and what’s more important than a name when you’re trying to stand out in a crowd? Logicblock enables you to use any domain you own for your eCommerce site. Links directed to your store will grow your SEO, and existing customers will have an easier time finding you by the name they already know and trust. Avoid the convoluted “store.shop.businesses.ecommerce” domains the Other Guys force on you, and instead choose for yourself how people will find and see you. 

Canonical URLS 

It’s possible you have multiple domains and want to be able to share the same content across them. Almost certainly you have products in your store that are cross listed in multiple categories (a desk chair is both Office Furniture and Home Furniture, after all), which means multiple URLs leading to the same page. Google can penalize you for this sort of repeated content, unless you make sure to use Canonical URLs. A canonical URL is when you have multiple URLs pointing to the same page and select one URL to serve as a “Master” or hub. This allows you to share the same content across multiple domains with no penalty. Keep your content and your store accessible to all your customers without sacrificing your search engine standing with Logicblock’s use of canonical URLS. 

Integrated Blogging Platforms

Lady at coffee shop smiling while working on laptop.

The number of links directed to your site can influence how your site ranks on Google’s search results. But more isn’t always better; the quality of links also plays a role. When people like your website they will tell others about it by sharing on social media or linking directly to you. The more times people link to your site, the more likely Google is to place you higher on their search results page. A regularly updated blog is an effective way to generate links back to your site. Google, and search engines like it, “reward” regularly updated websites with higher rankings, as they focus on promoting sites that are considered active. More likely than not, other sites won’t link directly to your products, but a well-curated blog will attract readers to your site and convert them into customers for your store. Don’t sit on the sidelines; join the conversation and educate your customers while maximizing your site visibility and efficiency. 

Google Analytics for Tracking Integration

Logicblock seamlessly integrates with Google Analytics, allowing you to quickly and easily see how your website is performing. Making data-informed decisions is easier than ever with this accessible treasure trove of information. See the impact of email blasts, seasonal discounts, marketing plans, blog posts, and more. Best of all, Google analytics is free and easy to use, and integration is included in every Logicblock plan.   

Search Box Analytics

Search analytics info graphics.

Studies show that 30% of site visitors will use a search box if available, which can account for nearly 45% of revenue. Therefore, they are an invaluable tool for your website; they benefit customers by making your website easily searchable and benefit you by providing analytic data. Learn your click through rate, your popular searches, even what filters your customers use to search for products. But how can this help maximize your SEO? After harvesting valuable keyword info, you can increase your SEO by mapping words your customers search for repeatedly. Knowing what people are looking for makes it easier for you to show them what they need. 

Auto XML Sitemaps

HTML sitemaps help users find their way around the internet. XML sitemaps do the same for search engines, making it easier for Google, Bing, and other search engines to find your site. Logicblock’s XML Sitemap Generator automatically creates sitemaps for you. By submitting these maps to Google and other search engines, you make it much easier and faster for them to find and index your site. Basically, after taking Google on a tour of your website, Google has an easier time showing users what they are searching for. The more information about your site Google has, the easier your site is to find. 

Metadata & Title Tags

Person using google search on tablet device.

Metadata is information about your website, not the information on your website. It is a part of what allows search engines to find your website when someone types in “oil change near me”, “local bakeries”, or “wholesale warehouse.” Descriptive metadata isn’t visible when you visit your webpage, but it is specifically designed to make it easier for search engines to find your website. By customizing page titles and descriptions with specific keywords you can target particular audiences, geotargets, and more. This gives you full control of how your content pages appear to search engines. Proper use of metadata and title tags will even attract potential customers who are more likely to purchase your products based on previous online behavior. 

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Use Zendesk to Optimize Your Business’s Customer Service

Zendesk logo

Customer relationships are the cornerstone on which all successful businesses are built. Make customer service a business priority by coupling your Logicblock website with Zendesk’s Customer Relationship Management software, Zendesk Sell. Zendesk creates customer service solutions for online businesses like yours. With customizable software that works out of the box and scales with your business, Zendesk Sell “gives your team what they need so your customers get what they want.” If you use Logicblock to optimize your website, then use Zendesk to maximize your Customer Relationship Management.  

Support Customers Through Multiple Touchpoints

A successful business offers customers many ways to get in touch. Whether through your website, email, phone, or social media, Zendesk tracks all your communication together, making it easy to stay on top of customer requests. Zendesk Sell will even take social media comments and turn them into customer service tickets automatically, streamlining your workload and maximizing your response rate. Wherever they are, your customers will always be able to get in touch. 

Customer Self-Service Options

While your team may not always be available to customers, your business should be. Zendesk has the tools to help your customers, and even help customers learn from each other. To keep your customers in touch 24/7, Zendesk can create: 

Online Help Centers

Online Help Centers allow you to write and publish articles about your business directly to the platform. Then, Zendesk will recommend relevant articles to customers, giving them the tools to help themselves while freeing your agents to serve other customers.  

Community Forums 

While Help Centers allow customers to help themselves, Community Forums allow customers to help each other. A well-organized Forum enables customers to share tips, tools, recommendations, and individual experiences. 

AI Powered Chat Bots

Holding a phone

Zendesk’s AnswerBot, an AI Powered Chat Bot, can answer simple questions or redirect customers to relevant articles in the Help Center. AnswerBot also gathers information from customers, creating service tickets for agents so they can help answer the big questions. Learn more about how Logicblock sites support chatbots and how we can help you create an engaging user experience with chatbots

Analytics

Analyzing data does not have to be complicated. With Zendesk Sell’s prebuilt dashboards you can simply and easily track industry standards, identify gaps in service, and discover the patterns of your customer’s needs. From your customer satisfaction rating to your busiest time of day, Zendesk will help you track and analyze the data that keeps your business rolling.  

Apps and Integrations

On its own Zendesk Sell is a powerful customer service tool, but Zendesk’s app marketplace allows you to customize and link to over 1200 apps and prebuilt integrations. Zendesk works seamlessly with your favorite:  

  • IT Tools  
  • Sales CRMs 
  • Marketing Automation Systems 
  • Payment Platforms 

From Slack and Shopify to Mailchimp and Salesforce, Zendesk effortlessly integrates your favorite third-party software. 

Open-Source Platform

If you can’t find the program you are looking for in the App Marketplace, or just want a more hands-on approach, Zendesk’s internal engine Sunshine is an open-source program that allows for an enormous level of customization. With built-in Low Code and No Code tools, you don’t need a team of developers to make use of Zendesk’s open-source coding. Sunshine’s capacity for nearly limitless automation will streamline workflow even further. And with Zendesk’s built-in Data Security, Compliance, and Privacy Tools keeping your systems and data safe, you can focus on supporting your customers and agents.  

For Customers, Zendesk allows you to create interactive, personalized customer service experiences across all channels. 

For Agents, use Zendesk to create a clearer picture of your customer by analyzing siloed data, and maintain a lively workflow with integrated third-party applications. 

Zendesk & Logicblock: A Powerful Pair 

Zendesk’s flexible customer service software and Logicblock’s 7cart ecommerce tools are a powerful combination.  

Logicblock gives you the tools you need to reach customers, showcase your products, and manage your commercial business. Zendesk takes it a step further by empowering your customers and giving them the tools they need to learn about you, reach out to you, and do business with you. 

Together, Logicblock and Zendesk combine to form an irresistible online experience for your customers and your team. With enormous levels of customization and automation, Logicblock and Zendesk are dedicated to giving you, your customers, and your team exactly what you want. 

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Creating and Maintaining an Effective Online Store

Increasing traffic to your website is not enough to make your business a success. To turn visitors into customers, you need an eCommerce shop that is well organized, simple to navigate, and promotes your most profitable products. Logicblock makes uploading products and segmenting catalogs easy for you, so that finding the perfect product is easy for your customers.  

Product Uploads Made Easy

Imaginary upload button on keyboard

Uploading products to your website can seem like a daunting task, especially for a growing and changing business. 7cart’s intuitive programming allows for batch uploading and editing, to maximize speed and ease of use. You can easily update, add, and delete items, so your store is always up to date. The ability to organize and present your eCommerce site just the way you want is only one of the many reasons you should use 7cart.

Segmentation is a Road Map for Your Customers

A well-segmented catalog acts like a trail of breadcrumbs your customers follow until they reach the right product for them. Starting wide with a category like “School Supplies,” then narrowing to subcategories like “Arts & Crafts” and then “Markers,” and finally landing on the individual product gives the customer full control. This level of segmentation also allows customers to backtrack without losing their place in your catalog.  

Segmentation Allows for Discovery 

Segmentation not only helps the customer organically discover what they are looking for, but also shows the customer related products and services they may not have realized they need. In every way, segmentation benefits both you and your customers. Logicblock’s product upload and segmentation tools can also help improve search functionality, connecting customers to products in seconds. By using Logicblock’s site search analytics you can make it easier for customers to find what they are looking for, while also helping you decide what you want to show them.

Maximize Your ROI and Highlight Your Uniqueness

An organized store needs more than just a list of products. A successful eCommerce site will also highlight products that earn the best ROI, reaching as many potential customers as possible. 7cart technology can also help you stand out in a crowd by highlighting your business’s unique offerings. You can even create conversions using video, giving customers a better understanding of what they are purchasing. Placing your unique and profitable products front and center shows how special your business is, while maximizing sales potential.

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Sustainable Business Model Integration with Logicblock

Sustainable Business Model Integration- Where to Begin?

More people are choosing to go green. This is evident from the hybrid and electric cars more readily available, the amount of solar energy being harnessed across the country, and by people’s likelihood to choose a sustainable business partnership over one that does not promote environmentally conscious practices. How can you show your customers that not only are you focused on sustainability, but you are striving every day to be better? By integrating sustainability into your business model and/or philosophy, you are proving to your customers that you care not only about them and their business, but also the environment. 

Your Website 

One of the easiest ways to promote this is to have a specific landing page on your website that is entirely based on “Going Green”. This is where you can highlight statistics on paper usage, carbon footprint, and the amount of greenhouse gas emissions you are stopping from being put into the environment. By offering products that are either recyclable or made from recycled materials, you are taking large steps towards sustainability. 

Your Actions 

Do you offer eco-friendly packaging? How about dedicated driver routes to cut down on how much gas the truck is using. Do you offer Public Transportation Commuter Benefits? These are some ways your actions as a company can have direct impacts on the environment. By showcasing these efforts, clients are more likely to not only choose your business, but also stay loyal to you.  

Your Community 

Community empowerment is an “outside the box” way to approach sustainability. Highlight your dedication by making charitable donations, whether monetary or otherwise. You can donate gently used furniture to a local school or library. This not only allows for a tax deduction but also keeps furniture out of landfills. Donate money to clean up a local park or work with a local company that offers carbon offsetting. Encourage your customers to focus on their geotargets to promote shopping locally.  

Other Ways to Help 

If you’re looking for a few ways to integrate sustainability into your everyday practices, we’ve got some ideas. While you may already do some of these, think about how you could utilize others in order to reduce your company’s carbon footprint.

  • Recyclable Products 
  • Products Made from Recycled Materials 
  • Reduce Single-Use Items 
  • Donate What You Don’t Need or Use 
  • Reduce Paper Waste by Utilizing Cloud Storage 
  • Community Clean-Ups
  • Fundraising and Donation Matching 
  • Eco-Friendly Packaging 
  • Smart Electronics and Smart Lightbulbs 
  • Carbon Offsetting 
  • Offering Remote or Hybrid Work 
  • Public Transit Commuter Benefits 
Want to move to a more sustainable business model
by integrating a cloud-based website?

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