Press Play: Incorporating Videos in Your Marketing Strategy
Videos Improve Your Marketing Strategy Do you incorporate videos into your marketing strategy? If you don’t, you could be missing out conversions and potential profits. According to Marketing Insider Group, 78% of people watch online videos every week. People love watching videos, so if you can build your marketing strategy around them, your business […]
Getting Started With AdWords For Your eCommerce Site
Pay-Per-Click Advertising for eCommerce Websites Looking to quickly boost your online sales? Running pay-per-click (PPC) campaigns through Google AdWords can help you run targeted ads that cater and sell toward your specific audience, without waiting to appear in organic search results. By the numbers: There are over 4 million Google Advertisers (Business Insider) Businesses make […]
5 Signs Your Site Could Use A Redesign
When is it Time to Redesign Your Website? Have you checked recently to see how your website is performing? Are you unable to find solutions with your current provider? When evaluating whether or not you need a new site, there are many things that you can look at, and many questions you’ll probably want to […]
Quality Over Quantity: How To Generate Better Leads
Attract the Leads that Matter If you’re one of the many businesses diving into the world of digital marketing, then you may be aware of the struggles that come with lead generation. Though you may be receiving a high number of leads per month, that doesn’t necessarily mean they will become a sale. To help […]
How Can Clear Content Lead to Better Customer Service?
Create Content That Leads to Better Customer Understanding According to eMarketer, 86 percent of U.S. consumers feel that customer service is the most important thing when choosing a small business to work with. The content that’s on your site can help answer your customer’s questions or explain how to solve a problem. If you’ve noticed […]
Customer Spotlight: NuLeaf Office Solutions
Meet NuLeaf Office Solutions We want to highlight one of our newest customers, NuLeaf Office Solutions. NuLeaf serves the Seattle area with print solutions, office supplies, and office furniture. They came to Logicblock looking for a solution that would allow flexibilityof handling multiple distributors to meet their digital marketing goals. Their site launched in November […]
6 Ways to Secure Your eCommerce Site
Keep Your Site Safe & Secure If you have an eCommerce site, the safety and security of your site is a top concern to us, to you, and to all of your customers. Unfortunately, hackers are still committing cyber attacks on stores in various industries. According to a report from CNBC, almost half of all […]
Get The Right Clicks From E-Mails by Writing A Compelling Copy
Improve Your Click-through Rate With Better Copy You may have high open rates, but are customers and prospects clicking through to fill out a form or purchase a product? Click-through rates are a great metric to examine when looking at your overall e-mail marketing campaign. While click-through rates vary based on the industry you’re in, […]
eCommerce Trends to Take Advantage of in 2017
Grow Your Online Sales This Year With a new year comes new expectations for your site. According to a story found in Business Insider, eCommerce sales is expected to grow eight to 12 percent in 2017. In dollars, this should lay somewhere between $427 billion and $443 billion. Confused by what you should do to […]
Google’s Mobile Index Update: How Will It Affect You?
What You Need to Know About Google’s Mobile Index Update Is your site mobile friendly? A few months ago, Google announced that they would split their search indexes to show different results for desktop and mobile devices. Up until now, Google indexed pages through the desktop version of a site. This caused issues with search […]