eTail 101: The Importance of Efficient Inventory Control & Management
Keeping Tabs on Your Inventory As an online business owner, you should always be thinking about inventory control and management. Inventory control is the process of making sure you have the right amount of stock to keep up with demand. You have to supervise the flow of products so you know which products are selling […]
Followers to Customers: How to Build Better Twitter Ads That Convert
Advertising on Twitter Twitter is a popular tool for people looking to promote their businesses online. As of February 2019, the website has 321 million active users, so there are lots of people you can reach out to. Content moves fast on Twitter, so your goal is to create ads that both stand out and convert. Use this guide […]
A Guide to Homepage Conversions: Essential Elements to Include
Designing a Successful Homepage The homepage is the first thing most people will see when they visit your website. A well-designed homepage highlights the features of a business, and should offer users opportunities to explore the rest of the site. Without a good homepage, it will be difficult for you to convert people into paying customers. Design your homepage with the following elements […]
Improving Online Sales During the Back-to-School Shopping Season
How to Push School Supplies Online shoppers are getting ready to buy supplies for the upcoming school year. Online sales of school supplies generated more than $58.1 billion in 2018, making this one of the most popular shopping periods of the year. It would be wise to have a good strategy in place if you plan to sell […]
Performing eCommerce Site Audits: How to Optimize Your Website
Conducting an eCommerce Audit Anyone who operates an online store should be always be looking for ways to make optimizations. Any website that is not well optimized will not rank well on search engines, and will not perform as well as it can. If your website is not doing well, it might be a good idea […]
Seasons Change: Tips & Tricks for Capitalizing on Seasonal Products
Selling Your Seasonal Wares Certain items you sell are more desirable during specific seasons, and this is something you need to stay on top of if you want to maximize profits. For example, school supplies sell the best in late summer and early fall, while snow gear sells the best during winter. By making the […]
The Importance of Loyalty: Crafting the Perfect Rewards Program
Loyalty is Key in eCommerce A key component of selling products online is enticing shoppers to buy from you multiple times. Research has shown that the majority of your sales come from customers who frequently visit your storefront, so keeping them happy should be a top priority. A smart way you can keep people around […]
eTail 101: How to Implement Chatbots Onto Your Site
Implementing Chatbots Reaps Major Benefits One trend that has become increasingly popular in the business of online selling is the implementation of chatbots. These computer programs can communicate with other people via a chat interface, similar to texting on a smartphone. Chatbots are programmed in a way that allows them to find a natural and […]
Customer Spotlight: Office Supply America
Meet Office Supply America Located in San Antonio, Texas, Office Supply America is a major supplier of office supplies, office furniture, and computer supplies. The company was not satisfied with the platform it was using previously, and it wanted a new website that had more flexibility. This ultimately led to the company partnering with Logicblock […]
Common Problems Customers Face & How to Avoid Them
Solve Your Customers’ Biggest Issues Shopping online is a great luxury for many people, but that does not mean it is always a smooth experience. Every once in a while shoppers deal with annoyances that can make it difficult for them to buy the things they want. As an online seller, you have to make […]