Erin Barr

When it comes to improving an online store, most people will likely think of the products offered by the store, the pricing of those products, and the marketing efforts to increase sales. While these elements of the online store are certainly important, they are not the only factors to consider when creating a successful online retail operation.The layout and design[...]

From Zero to Millions: Building a Legacy of Partnership “Customer service shouldn’t just be a department, it should be the entire company.” Tom Hsieh, Zappos On November 7, 2007, I started working for a small office products company in Minnesota. The owner had recently contracted with a then small eCommerce company I had never heard of, Logicblock. At the time,[...]

When people think about eCommerce solutions, it’s easy to focus on what you see. The homepage, product page, and checkout pages are crucial. Yet, there’s much more to consider.Effective eCommerce solutions can reduce busywork and create a consistent experience that delivers value to your customers. eCommerce solutions should be designed as systems—not websites. This means thinking end-to-end with a focus[...]

Many people select eCommerce platforms like they’d select software: they compare features, costs, and templates. This misses perhaps the most essential part of the relationship you enter into after you sign on the dotted line.eCommerce services transform a platform into a real business advantage, something that can grow with you, allow your catalog to grow, and can integrate smoothly with[...]

For decades, "office technology" referred to an array of printers and landline devices, or a back office filled with filing cabinets. Yet today, the most important office technology you have exists in the cloud.eCommerce and office technology are synonymous; your payment processing, reporting dashboards, and systems integrations work silently behind the scenes to keep your operations afloat.Customers expect real-time inventory,[...]

In today’s world, large retailers dominate the online office supply market with massive advertising budgets, volume purchasing power, and national brand recognition. It’s easy for small and mid-sized online companies to feel overshadowed. Yet…that’s exactly where a tremendous opportunity exists.Big doesn’t always mean better. In fact, in the office products industry, small online retailers often deliver a more personal, more[...]