New Year’s Resolutions for eCommerce Sites 

The end of the year is a great time to take stock of what worked and what didn’t with your eCommerce site over the past 12 months as well as look forward to what you want to accomplish in the next 12. Want to crush it next year? The first step is to set goals. […]

Tips to Increase eCommerce Sales During the Holidays

The holiday season can be a stressful time for ecommerce sellers, but with a solid plan in place, you can ensure a successful holiday sales season and plenty of happy customers. Get ready to learn how to optimize your ecommerce site (and brand) to attract customers and convert them to buyers this holiday season. Prep […]

Top eCommerce Blogs That Should Be On Your Radar

Want to become a successful online seller? Get reading! eCommerce blogs are a great way to learn about all the latest and greatest (and not-so-greatest) tools, news, and trends. They are also a good way to remind yourself you are not alone in facing the challenges of an ever-shifting landscape filled with more and more […]

Black Friday, Small Business Saturday, and Cyber Monday

The weekend following Thanksgiving is by far the biggest shopping weekend of the year. According to Adobe Analytics, 2022 reported the biggest Black Friday yet. In addition to that, the National Retail Federation also reported a 2% rise to show that more than 130 million people purchased products through ecommerce stores during that timeframe.   With […]

Positioning Your Product: How to Create Effective Product Pages

It’s an E-commerce world. If you want to be competitive, you need to utilize the right tools to make your brand stand out. A vital aspect of that is showcasing your products in the best possible light online. And that means creating a perfect product page. To do that, you need three vital factors:  Sounds […]

Get Ready for the Holidays with These eCommerce Tips

The biggest shopping season of the year is right around the corner. Are you ready to maximize the opportunity and optimize your selling strategy? Don’t miss out on this valuable opportunity to boost your sales and connect with your audience during the holiday season. We’ve got some helpful tips on how.   Start With Last Year’s […]

Humanizing Your Brand

In today’s competitive marketplace, it is crucial for all enterprises to prioritize forging meaningful connections with customers and prospects by personalizing interactions.  Humanizing your brand serves two main goals in your business: it is what initially engages potential customers, and it is also what retains them. You need to win relationships if you want to […]

Mapping the Customer Journey to Maximize Sales 

In order to create the best possible experience for every customer, it’s important to gain a thorough understanding of the path they take before, during, and after the purchase of a product or service on your website. This is known as the customer journey. By mapping out the customer journey, you’ll have a visual representation […]

Tips and Tricks to Capitalize on Seasonal Products

Seasonal products often have a shelf life that is limited to a specific time of year. While you can position some products as evergreen, most of the time seasonal products are just that – seasonal. So, how do you make the most of those products in the time of year when they are most relevant? […]

The 80/20 Rule: A Key Marketing Strategy to Grow Your Audience 

Building out your audience is essential for small businesses to succeed. But how? One useful method is applying the 80/20 rule to your marketing efforts.   What IS the 80/20 Rule? The 80/20 rule (also known as the Pareto Principle) is all about identifying your best business assets and practices and using them effectively to maximize […]