How To Launch Your First Ecommerce Store

Whether you’re a small business looking to sell your products online or you’re building a business from scratch, launching your first eCommerce store is easier than you think. With a few simple steps and some thoughtful planning, you can have eCommerce store live and ready for sales in an instant.  

Build Your Site 

Website Build

Logicblock makes it easy to build a new eCommerce site no matter your skill level. We offer custom design and development services to turn your vision into a reality, or free support guides and documents if you’d rather DIY your site. No matter which you choose, you’ll have the tools you need to build a brand new website from the ground up.  

Establish A Brand 

Branding is your business “voice,” and you’ll need it to communicate with your customers. This step is too often overlooked leaving businesses scrambling to figure it out later. Connections lead to sales (even if they’re made down the road) and branding builds connections, helping your business to grow right from the beginning. 

Source Products 

Start researching who has the best products in the best price point. You can do this later, but it’s easier to build your store with the end result in mind. If you’re not sure what you’re going to sell yet, that’s ok too. You can try out different products and set different prices to see what best fits your (and your future customers’) needs. 

Launch Your Site 

Everything has been purchased, your marketing plan is in full swing and your site is up and running…now all you have to do is hit go! Follow a pre-launch check list (to make sure you don’t miss any crucial steps) and watch as your site goes from an idea, to reality.  

Share Your eCommerce Store 

Launched Website

Publishing your eCommerce site is as quick as pushing a button, but growing it is another thing altogether. Make sure you blast your new site across social media channels and spread it around to your contacts. If you don’t have any professional contacts yet, send it to family and friends. Don’t overthink this step too much, the most important thing is to get your site out to as many people as possible and letting it grow from there. 

Logicblock’s easy-to-use platform was made to host eCommerce stores. We have the experience and technology to get your first eCommerce store launched and making sales ASAP.  

Want to see for yourself? 

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Why Your Small Business Needs An Ecommerce Site

If there’s anything COVID-19 taught businesses, it’s the need for a digital presence. Those who did not have an eCommerce store floundered, either scrambling to put one together or hoping they survived being shut down without sales. 

But the benefits for opening an eCommerce store go far beyond the current crisis. They also allow you to boost your sales, expand your reach and have more control over your business. 

Don’t get caught unprepared…this is why your business needs an eCommerce site (now more than ever). 

24 Hour Shopping (Sell While You Sleep) 

Online stores aren’t limited by hours or availability. Sure, you need to do the background work to build a website, establish your brand and promote it via social media channels, but once you have a customer base for your eCommerce store, you can sit back and watch the products sell themselves 24 hours a day, 7 days a week. 

 Expands Customer Base 

Expand Your Customer Base

Ecommerce stores instantly grow your customer base well beyond your geographic location. Even the best in-person retailers are limited by how many people are around them, and how far others are willing to travel to get to them. Once you place products online, you’ll be able to reach anyone in your delivery zone, whether that’s statewide or global. In theory, you can reach anyone in the world that has access to the internet if you want to. The possibilities are endless. 

More Control 

One of the most frightening aspects of COVID-19 for retailers were the shutdowns. There was no clear answer about when (or if) stores would be allowed to re-open. In the digital world, you’re not limited by zoning laws or the latest political/public health crisis. When your business is online, you decide: when to open, close and how every aspect of your business operates.  

Lower Overhead 

Lower Overhead

Transferring your business out of a brick and mortar and over to an eCommerce store can save you a considerable amount on expenses. Rent, utilities and excess staffing can all be cut completely, leaving you with the bare necessities to run your business. This savings can help you to lower costs for your customers in turn, lowering prices for eCommerce products vs. the ones in your store. 

Ecommerce stores offer unlimited flexibility and access to the most expansive consumer base in the world. Whether you keep a physical retail store or not, an eCommerce store is an asset you can’t afford to work without. 

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