The Next Big Thing: Ecommerce Trends For 2021

The Next Big Thing: Ecommerce Trends For 2021

2020 was…a year. A year of change and uncertainty, of time and money fluctuating from scarcity to growth (sometimes in a single day).

Have things settled down? Kind of. Despite ongoing challenges, it’s safe to say that we’ve learned some things at this point. We’ve seen a full year of how COVID affected eCommerce and we can use what we know to plan for the future.

Here are some ideas for what 2021 could hold for the eCommerce world:

Simpler Purchasing Options

What’s the one thing you want your customers to do when they come to your site…BUY. Continuing with trends in recent years, expect even simpler paths to purchasing for site visitors. Ease and usability options, such as allowing customers to create favorites and wish lists for repeat and easy ordering will become more popular this year.

Crunching The Numbers

Writing and analyzing Data

Data tells a story. Google Analytics can tell you vital information about your site, including your bounce rates, so that you can make informed decisions about your business. Your product might be listed on the wrong page or have a poor description, but you won’t know that unless you have the numbers in front of you. As algorithms become more complex and buyers less predictable, a focus on data driven eCommerce sites will continue this year.

Social Media Shopping

Close-up on someone holding a Smart Phone with their Social Media Apps folder open

Instagram and Facebook shops are another way to sell products and services – use them! Most of us have integrated social media onto our site, now we need do the opposite – add the shop to social media. As people spend more and more time on social media apps, it will be important for eCommerce stores to have a presence there.

Sustainability & Ethics Will Drive Purchasing

Like it or not, customers are becoming increasingly interested in where their products come from and how they’re made. Expect to see shopping local, sustainability and ethical concerns be a focus for many consumers in the coming years.

Website Design & Usability

A website template pulled up on a Macbook and Mac Desktop Monitor

With an increasingly saturated market, it’s more important now than ever to have a site that is easy to use and that looks greats. Logicblock can help your eCommerce site get a polished, professional look without sacrificing user experience.

We’re confident that we can help you bring your eCommerce site to the next level. Try us for free to see for yourself.

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What Is Branding & How Does It Help Business Growth? banner

What Is Branding & How Does It Help Business Growth?

The word “branding” gets thrown around constantly these days. But what exactly is branding, and why do we need it?

What Is A Brand?

Your brand is the personality of your company. It’s not just the look of the business but also the feel of it. When customers or clients walk away from an experience with your brand, do they think that it was fun? Easy? Thoughtful? Energizing? These are all adjectives that can be used to describe your brand.

A customer might not know why they have a certain impression of your brand, but for a well-branded company that doesn’t matter. When done well, a brand is memorable and speaks directly to its audience.

Components Of A Brand

Branding is the overarching word that includes the business’s: voice, aesthetics, values and appearance. There are many aspects of a brand to consider, but mostly, it should align with what you want the company to be and who you want to attract as customers. Everything else should follow those two decisions.

Building A Brand

Ok, so if a brand is the part of your business that makes it unique, how exactly do you structure that? Unlike our own personality’s there are many ways to control company traits. These examples are great to begin and build off.

  1. Know Your Audience: You cannot build a brand without knowing who it is your branding for. Start with basic questions: how old is your ideal customer? Are they a certain gender? What do they do for a living? What is their income? These answers will help you decide who you are selling to and then, how to market to them.
  2. Branding voice and tone: This style should determine how everything is written for your company, including the topics you choose for an eCommerce blog. Some ideas for this are:
    a. Professional (For those working with higher level execs)
    b. Light and fun (If you’re targeting millennials or younger customers)
    c. Technical (For experts in their field or companies selling to experts)
    d. Warm & open (Great for wellness & lifestyle centered brands).
  3. Colors, fonts & visuals: The look of your brand should match everything else. If you are an eCommerce store that sells yoga products, the colors you choose might be softer and more soothing than if you are selling tech equipment. The font, photos and graphics should follow this same format.

Brand Awareness

At the end of the day, brand awareness is just another term for marketing. Once you’ve defined who you want to be as a business, you need to make others aware of it. Create social media posts with graphics in your brand’s colors and captions in the “voice” of your company and build out promotional materials and events that work with the vision you have for your brand.

Ultimately, your brand is going to be a changing, evolving part of your business model. It should feel true to you and the goals you have for your company. As those change and grow, so will your brand and your business.

Logicblock can help you to design a custom website that fits your brand in every way. Through our interactive platform, you’ll be to adjust and change as your brand (and business) does. It’s easy, simple and you’ll have access to Logicblock’s support team every step of the way.

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