Month: April 2023

Customization, Integration, and the Power of 7cart

Alex

Are you looking for an easy way to customize and integrate your website or online store with the best ecommerce tools available? Look no further than Logicblock and the power of our 7cart platform! With our easy-to-use customization and integration tools, you can create a unique online store that perfectly fits your business needs. Whether you are setting up a new store, revamping an existing one, or just want to give your online presence a makeover, we have the right solution for you.  

Where Do We Come In? 

Logicblock is an ecommerce software platform that helps you customize and integrate your website and online store with ease. Our goal is to help you reach new customers, increase sales, and scale your business faster.  

That sort of success requires a website with integrated content, ordering, and purchasing services, as well as customizability that puts you in full control of your site. At Logicblock not only is our product user friendly, but we are too. Partnered with us, anyone can quickly create a professional and attractive website humming with the power of 7cart.  

A Peek Inside 7cart 

upgrade your online store

7cart is an ecommerce platform designed to help businesses manage their products, inventory, orders, customers, and payments. Our platform allows for easy customization of the look and feel of your website, as well as integration with third-party tools like payment gateways and shopping cart solutions. We provide tools for managing product catalogs, invoices and payments, shipping rules, taxes, and more. As a result, you control every aspect of your store and manage the entire ecommerce process from start to finish. 

Rake in the Benefits 

We don’t offer customization and integrations just because they sound nice. The level of control we are able to offer through our software solutions unlock tangible, measurable benefits to your business.  

Our powerful tools help you create an efficient, attractive, and secure website for your online store. By leveraging the benefits of Logicblock and our 7cart platform, you’ll be able to give your customers the best possible experience while saving time and money in the process. 

Increased Productivity  

A streamlined ordering process with fewer redundancies and more automation gives your team more time to deal directly with customers, or, even better, attract new ones to your business. And don’t worry about “outgrowing” your team or inflating your IT budget. As your business grows your site will grow with it, thanks to Logicblock’s scalability tools. 

Enhanced User Experience  

They say you only get one chance to make a first impression, and at Logicblock we take that seriously. That’s why we work to optimize the shopping experience for your customers by providing you with a responsive website, ready to adapt to any device. Not only will customers be able to reach you no matter where they are, your user-friendly website will make shopping an easy and enjoyable experience, every time. 

Improved Security  

Integrated payment gateways and other security features keep your business and your customers safe by protecting and securing every piece of data throughout the entire process.  You’ll enjoy the peace of mind that comes with knowing you’re using a secure ecommerce platform; we’ll enjoy having another satisfied customer.  

Cost Savings  

By offering numerous high-quality customizations and integrations we help make the most of your website budget. An effective online store with low overhead and you-can-do-it levels of customization gives your business a savings advantage without sacrificing the quality experience you expect for your customers. 

Integrations – Order & Purchasing 

We provide businesses with powerful ecommerce solutions that allow for efficient and secure online ordering and purchasing. Inventory management tools make it easy to track stock levels, order statuses, and customer details. With intuitive design and a customizable checkout process, we make it easy for customers to purchase products from your business. These powerful integrations ensure that your business runs smoothly and successfully. 

Our Integrated Wholesalers 

At Logicblock our goal is to have the solution to your every problem. That’s why we work to integrate as many partners as possible, for the benefit of your online store. We are proud to partner with the following wholesalers.  

  • Arlington
  • BOX Partners
  • Clover Imaging Group
  • Essendant
  • ORS Nasco
  • Supplies Network
  • Educators Resource
  • S.P. Richards
Reach customers wherever they are with the power of Logicblock.
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Sustainability Through Ecommerce Segmentation

Mike Barbetta

Catalog segmentation has become an increasingly important tool for online stores looking to promote sustainability and create a more enjoyable customer experience. By dividing products into categories and giving customers the ability to browse according to their interests and values, catalog segmentation can help online stores reach out to customers who care about sustainability while also increasing sales. Let’s explore how Logicblock makes smart catalog segmentation a win-win for both sustainability and sales. 

Segmenting Catalogs for Sustainability 

Logicblock’s powerful SEO capabilities drove customers to your site; now use segmentation to keep them there! Segmentation helps customers find sustainable products by making it easier for them to navigate through the wide array of high-quality products and options available in your online store.  

Consider segmenting products by sustainability criteria, such as:  

  • Products Made from Sustainable Materials 
  • Compostable Products 
  • Fair Trade Practices  
  • Ethical Sourcing 

Get Specific 

It isn’t enough to lump all your “green” options together. Segmentation helps customers find sustainable products that are relevant to their specific needs and interests.  

For example, a customer who is interested in sustainable fashion may prefer to shop for clothing made from organic cotton, recycled materials, or sustainably sourced textiles.  

Meanwhile, a customer interested in sustainable home products may be looking for energy-efficient features.  

By segmenting products based on these preferences, customers can quickly find the products that are most relevant to their needs. 

Making informed, sustainable purchasing decisions is more important than ever, and the clever application of product and catalog segmentation makes smart buying as easy as possible for your customers. 

Segmenting Catalogs for Customer Experience 

Segmenting catalogs improves the user experience while shopping in your online store in several ways, leading to higher customer satisfaction, loyalty, and sales. 

Easy Navigation 

Customers can easily find what they are looking for by categorizing products into categories and subcategories. By providing a clear and concise catalog structure, users can quickly navigate to the product they want to purchase. Segmenting also provides customers with similar or related products they may not know they need. In this way, segmentation acts almost as a breadcrumb trail leading customers to where they want to be. 

Personalization  

By categorizing products based on customer interests or preferences, your online store can recommend products that are relevant to the customer. This improves the likelihood of a purchase, as well as increased customer loyalty. Identifying and targeting customers based on previous searches and purchases is all possible thanks to catalog segmentation. 

Filtering 

Segmenting catalogs puts customers in control, allowing them to finetune their search and filter products based on specific criteria such as price, color, size, etc. This saves the customer time and effort in finding the exact product they want to purchase.  

Discovery 

Segmentation can also help customers discover new sustainable products that they may not have been aware of before. This can help to raise awareness and generate interest in sustainable products among a wider audience. 

Don’t Just Talk the Talk, Walk the Walk 

Helping your customers quickly and easily find products made with sustainability in mind is an important first step. Showcasing your own sustainability practices in your social media accounts is a great way to celebrate your good works while also holding yourself accountable. By sharing your efforts towards sustainable business practices, you not only contribute to the larger goal of protecting the planet, but you also create a positive reputation for your brand. 

Here are two hot ideas for simple sustainability we think would make a big splash on social media. 

Solar Panel Installation 

Installing solar panels on the roof is an increasingly popular way for businesses to incorporate sustainability into their daily operations. Renewable energy sources, such as solar, wind, or hydroelectric power, have become increasingly accessible and affordable in recent years. By powering your business with renewable energy, you reduce your carbon footprint and help reduce the reliance on non-renewable sources. 

Imagine a series of TikTok videos chronicling the installation of your new solar panels coupled with regular check-ins on how much energy your office is generating, and how much money you are saving!  

Office Composting 

Collecting organic waste and using it to create compost is one of the most direct ways you can act sustainably and with almost zero preparation needed. All you need is a compost bag and receptacle. Before long, you’ll have nutrient rich compost for all the office plants. Document the process from beginning to end, featuring the friendly faces of your office enjoying nature inside and outside of your building! 

Learn More About the Keys to a Strong Online Store
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Don’t Get Left Behind – Make the Switch Today! 

Alex

Set your calendar alerts! It’s time to say goodbye to third-party data and hello to GA4! Google Analytics 4 (GA4) is the latest iteration of the most widely used web analytics platform, and with it come some major benefits. With GA4, you can get more accurate first-party data and gain insights into user behavior that you wouldn’t have gotten before. The switch from Universal Analytics to GA4 may seem daunting, but the process is actually quite simple. So, let’s explore the benefits of making the switch, discuss when businesses should make the switch, and provide tips on how to simplify the process. 

GA4 – What Is It? 

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It was released in 2020 and has slowly been replacing Universal Analytics, which was the previous version. While SEO helps potential customers learn about you, GA4 gives insight into website user behavior without relying on third-party data. With GA4, website owners can use their own data to gain a better understanding of their website and user activity, giving them a competitive edge in the market. 

First Party Data vs Third Party Data 

The concept of first-party data versus third-party data is critical when understanding the benefits of GA4. First-party data is the data collected by a company about its own customers. Third-party data is usually purchased from an external source, such as an advertiser or an affiliate program. 

GA4 prioritizes first-party data. It’s focused on collecting more detailed and accurate information about customers that businesses can use to better understand their target audiences and tailor their campaigns accordingly. GA4 also helps businesses gain greater insights into customer behavior, enabling them to adjust their strategies in real-time and better serve their customers’ needs.  

6 Top Benefits of GA4 

The number of advantages GA4 has over Universal Analytics can’t be overstated, so here are a few of its most valuable benefits.  

Increased Accuracy  

GA4 collects user data more accurately than Universal Analytics and offers improved features such as enhanced session control, smarter attribution models, and more sophisticated segmentation capabilities.  

Enhanced Data Protection 

With GA4, user data is stored securely, and third-party data is not collected. This helps businesses stay compliant with the General Data Protection Regulation (GDPR).  

Improved Audience Insights  

GA4 provides users with detailed audience insights that can be used to build more effective marketing campaigns. These insights allow marketers to better understand their target audience and develop tailored strategies for each segment. 

Easier Integration with Other Tools  

GA4 integrates easily with other tools such as Google Ads and Search Console, allowing users to collect valuable data across multiple platforms.  

Better Reporting  

GA4 provides users with more powerful reporting capabilities, allowing them to track trends and make data-driven decisions quickly and efficiently.  

Simplified User Experience  

You want your website to be easily accessible, right? Offer your team the same accessibility you offer your customers with a streamlined user interface from GA4. 

When Should We Make the Switch? 

The answer to this question is a resounding “Right now!” Google is ending their Universal Analytics program at the end of June 2023. That means you need to start making the switch as soon as possible. 

Data will not automatically transfer, which means it’s up to you to make the switch as soon as possible. To ensure you don’t accidentally lose any of your valuable data, schedule your switch on the first or last day of the month. That way your month-over-month accrual won’t be interrupted midmonth. 

By switching to GA4, businesses are able to avoid the risks associated with collecting 3rd party  

data and can focus on collecting and analyzing their own first-party data. Not only is this data more reliable, but it also helps to ensure compliance with current regulations. Making the switch now will help businesses get ahead of the curve, rather than scrambling to make adjustments down the line. 

5 Tips for Making the Switch to GA4 

It may seem daunting but with these tips, making the switch to GA4 will be as easy as it is rewarding. Just like any time you plan a big move, taking the time to prepare will help ensure a smoother transition and help you start collecting better data sooner. 

  1. Get familiar with the new tools and features. Before you make the switch, make sure you understand all the new features and tools available with GA4. Take some time to get comfortable with them so you know how to use them once you make the transition. 
  2. Assign roles and responsibilities. When transitioning to a new system, it’s important to assign roles and responsibilities so everyone understands who is responsible for what tasks. This will help ensure everything is running smoothly and quickly. 
  3. Map out your current data collection. Before switching to GA4, take the time to map out all of your current data collection points and processes. This will help you understand what data needs to be transitioned to GA4 when making the switch. 
  4. Set up tracking codes in advance. Setting up tracking codes in advance will make sure that your data is being collected properly once the transition is made. 
  5. Test and monitor the transition process. Once you make the switch, take the time to test and monitor the transition process to ensure everything is running smoothly. This will give you the chance to troubleshoot any issues that may arise quickly and easily. 
Social Media – For even more connectivity and customer analytics.
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