Chances are you’re reading this blog on the single most powerful marketing tool your business has: a smartphone or mobile device. Mobile marketing and ecommerce trends are emerging and growing faster than viral dance videos, with innovation guaranteed to make it easier than ever for you to reach new eyes while retaining loyal customers.
Let’s take a closer look at 6 of the newest trends in eCommerce and marketing we expect to see in 2023.
Mobile devices have become the primary platform for online activity, with over 60% of online searches now coming from mobile devices. As a result, businesses are focusing on developing mobile-friendly web experiences to reach their target audience.
Mobile-first design is an approach that starts with optimizing the user experience for smaller screen sizes, with the goal of providing a better overall experience regardless of device. This means focusing on creating responsive web designs that optimize your site to any mobile device.
5G’s Ongoing Impact
As 5G technology continues to develop and spread, companies can offer better user experiences, faster loading times, and smoother animations for their applications. 5G’s impact on app performance also extends to greater scalability and data processing power, allowing businesses to handle more requests and data-intensive tasks such as real-time analytics.
With better connection stability and resilience to interference, applications can remain online and available even in areas with poor coverage or during peak usage times. With no more abandoned carts when users lose their Wi-Fi signal, 5G means every experience is a complete experience.
Pairing Visual Search with Shoppable Feeds
Instead of having to type out lengthy queries, visual search allows users to simply upload a photo or take a snapshot of something they’re interested in to find related products and services.
By creating shoppable feeds, apps like Instagram have made it possible for customers to purchase items directly from within the platform without ever having to leave. Brands and retailers are able to share product photos with links back to their site where customers can make the purchase.
By combining visual search and shoppable feeds, brands and retailers can provide customers with a seamless shopping experience. With a visual search, customers can find items they’re interested in quickly and easily, while the shoppable feeds allow them to make the purchase without having to leave the platform. A new definition of “one stop shopping” for the mobile world.
Social Network Video
The use of video on social media platforms such as TikTok, Instagram, and YouTube has exploded. Video content is engaging, entertaining, and more likely to be shared than text-based posts. As a result, businesses are quickly realizing the potential of a video-focused social media presence to attract customers and drive sales.
TikTok is an ideal platform for ecommerce brands. Of their 1.5 billion users, 60% view content on TikTok every single day. By incorporating video into your social media strategy, you can reach more customers, build relationships with them, and generate more leads and sales. These ads can be customized with different formats and can include a call to action with a direct link to the product page. They’re also a great way to target a specific demographic and create personalized experiences.
Mobile App Integration
While every business does still need a website, to really stand out and offer customers a second-to-none experience you need an app. Mobile apps have become an essential part of how businesses reach their customers. Through mobile app integration, merchants can leverage the convenience of mobile to drive sales in their physical stores. By integrating their products and services, merchants can provide customers with an easier and faster way to shop and make payments.
While your customers enjoy the convenience of your app, you are gathering valuable data about them. After all, the more you know about your customers, the better prepared you can be to serve them.
While not considered a mobile service, Connected TV devices like Apple TV, Roku, Amazon Fire Stick, and Smart TVs are achieving a level of customer connectivity and interaction previously unseen in the medium.
CTV advertising presents a unique opportunity for companies to reach viewers inside their own homes with targeted messages, tailored to their interests, preferences, viewing habits, and other behaviors. By using the information gathered by a device like Roku, marketers can learn what type of content their viewers are interested in, when they are watching it, and how long they are watching it for. This helps brands deliver more relevant and impactful ads, satisfying customer needs while bringing your company even more success.