Unlock the Power of Mobile 

Chances are you’re reading this blog on the single most powerful marketing tool your business has: a smartphone or mobile device. Mobile marketing and ecommerce trends are emerging and growing faster than viral dance videos, with innovation guaranteed to make it easier than ever for you to reach new eyes while retaining loyal customers.  

Let’s take a closer look at 6 of the newest trends in eCommerce and marketing we expect to see in 2023. 

Mobile-First Design 

Mobile devices have become the primary platform for online activity, with over 60% of online searches now coming from mobile devices. As a result, businesses are focusing on developing mobile-friendly web experiences to reach their target audience.  

Mobile-first design is an approach that starts with optimizing the user experience for smaller screen sizes, with the goal of providing a better overall experience regardless of device. This means focusing on creating responsive web designs that optimize your site to any mobile device. 

5G’s Ongoing Impact 

5G Tower

As 5G technology continues to develop and spread, companies can offer better user experiences, faster loading times, and smoother animations for their applications. 5G’s impact on app performance also extends to greater scalability and data processing power, allowing businesses to handle more requests and data-intensive tasks such as real-time analytics.  

With better connection stability and resilience to interference, applications can remain online and available even in areas with poor coverage or during peak usage times. With no more abandoned carts when users lose their Wi-Fi signal, 5G means every experience is a complete experience. 

Pairing Visual Search with Shoppable Feeds 

Instead of having to type out lengthy queries, visual search allows users to simply upload a photo or take a snapshot of something they’re interested in to find related products and services.  

By creating shoppable feeds, apps like Instagram have made it possible for customers to purchase items directly from within the platform without ever having to leave. Brands and retailers are able to share product photos with links back to their site where customers can make the purchase. 

By combining visual search and shoppable feeds, brands and retailers can provide customers with a seamless shopping experience. With a visual search, customers can find items they’re interested in quickly and easily, while the shoppable feeds allow them to make the purchase without having to leave the platform. A new definition of “one stop shopping” for the mobile world.  

Social Network Video 

The use of video on social media platforms such as TikTok, Instagram, and YouTube has exploded. Video content is engaging, entertaining, and more likely to be shared than text-based posts. As a result, businesses are quickly realizing the potential of a video-focused social media presence to attract customers and drive sales.  

TikTok is an ideal platform for ecommerce brands. Of their 1.5 billion users, 60% view content on TikTok every single day. By incorporating video into your social media strategy, you can reach more customers, build relationships with them, and generate more leads and sales. These ads can be customized with different formats and can include a call to action with a direct link to the product page. They’re also a great way to target a specific demographic and create personalized experiences.  

Mobile App Integration 

While every business does still need a website, to really stand out and offer customers a second-to-none experience you need an app. Mobile apps have become an essential part of how businesses reach their customers. Through mobile app integration, merchants can leverage the convenience of mobile to drive sales in their physical stores. By integrating their products and services, merchants can provide customers with an easier and faster way to shop and make payments.  

While your customers enjoy the convenience of your app, you are gathering valuable data about them. After all, the more you know about your customers, the better prepared you can be to serve them. 

Connected TV 

While not considered a mobile service, Connected TV devices like Apple TV, Roku, Amazon Fire Stick, and Smart TVs are achieving a level of customer connectivity and interaction previously unseen in the medium. 

CTV advertising presents a unique opportunity for companies to reach viewers inside their own homes with targeted messages, tailored to their interests, preferences, viewing habits, and other behaviors. By using the information gathered by a device like Roku, marketers can learn what type of content their viewers are interested in, when they are watching it, and how long they are watching it for. This helps brands deliver more relevant and impactful ads, satisfying customer needs while bringing your company even more success.  

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Product Catalogs – The Key to a Strong Store 

Your eCommerce store is the lifeblood of your business and, in order to remain vital, your store must be flexible to the times. Fortunately for you, it’s never been easier to upload and integrate product catalogs to your online store. Never been easier with Logicblock, that is. 

Product catalogs are essential for ecommerce stores like yours, as they literally stock your shelves and provide customers with detailed product information from prices and images to descriptions and accessories. Product catalogs create an organized and efficient shopping experience for customers and help create a manageable back-end for you.  

Harness the Power of 7cart 

Product catalogs can be difficult to manage and maintain. It takes time, resources, and labor to ensure that all product information is accurate, organized, and timely. If you’re manually updating products one at a time, you are stuck in the past.  

At Logicblock we use our powerful 7cart platform to help manage product catalogs, streamlining the process of uploading and integrating them into your online store. With Logicblock, you can easily manage multiple catalogs, inventory, price changes, and more. 

Catalog Management 

Keeping catalog updates straight can be a full-time job, but our Multi-Vendor Catalog service manages updates automatically, so you never miss a beat. A good vendor is constantly reevaluating their offerings, adding new products and expanding into new product categories. When your vendor updates their information, you’ll be the first to know.  

Inventory & Cost Management 

Global events can cause supply shortages or runs on popular products. Don’t be caught empty handed when customers come looking for the products they need. Logicblock sites automatically sync inventory information, including changes in availability and cost, with distributors. In the unlucky event that your shelves are empty, you can fulfill customer orders directly from your vendors, so customers can always get what they need. This level of automation can also prevent costly errors while increasing processing speed.  

Product Uploads 

It should be clear by now that with Logicblock you are in complete control. Your constantly evolving business can grow and shift in unexpected ways, and to stay on top you must be able to pivot. Our intuitive programming makes it easy and speedy to optimize your store through batch uploading and editing. Adding, deleting, and updating products is simple and fast. This amount of control gives you the ability to organize your site exactly how you want it, presenting the perfect face to your customers while keeping things simple for your employees. 

The Benefits of a Wide Selection 

It’s simple as this: a wide selection of products increases the chances of them finding something they like and are willing to purchase. A wide product catalog also allows customers to better compare different products to find the one that best meets their needs, further increasing the likelihood of them making a purchase.  

With that in mind, more isn’t always better. Yes, a wide inventory can be very advantageous, but flooding your store with random items likely won’t increase sales any more than crossing your fingers. You want to be sure your store is featuring trending products, new additions, and industry standards, all while attempting to maximize ROI. 

Choose a Profitable Industry 

Different products offer different profits. Narrowing your focus to a particular industry can help you more easily discover markets for products with high demand and return. Simultaneously, consider products that transcend industry boundaries, such as cleaning supplies. By offering industry specific needs AND business staples you double your chances of making a sale. 

What are You Passionate About? 

It’s always easier to sell a product you believe in and for which you have a fondness. Your inherent knowledge and natural enthusiasm will be persuasive to customers. A high-quality product will reflect well on your business, as you build reputation and goodwill. Inversely, trying to sell a product you don’t believe in is like pushing a boulder uphill; sweaty work that doesn’t accomplish much.  

Partner Spotlight 

At Logicblock we are proud to partner with dozens of leaders across industries and services from payment processors to fraud protection, shipping to Google web tools. To keep your ecommerce store operating with peak efficiency we partner with high quality wholesalers like: 

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