The Keys to Customer Retention

Keys on a table

Every strong business wants to continue growing, and for many owners that means more customers. While every business will value new customers, studies show that in the long run, investing in customer loyalty and retention is far more profitable than attracting new customers in the short term. According to a study at Harvard Business School, increasing customer retention by just 5% can increase your long-term profits from 25% to as much as 95%. You can’t argue with numbers like that! So, how do you retain customers? Here are five easy tips to create and keep customer loyalty for your business. 

1. Giving Your Customers the Perfect First Experience

Give your customers a five-star experience!

The old familiar saying tells us we never get a second chance to make a first impression. In the digital age that has never been more true. The sheer number of choices the internet offers guarantees that a lackluster website will be left behind. Is it slow to load? Close it. Is the store hard to search? Find another. Customer service can’t help? Move along.  

Pairing the power of Logicblock with a Customer Relationship Management (CRM) program like Zendesk Sell will guarantee customers a positive first experience. 7cart ecommerce and customer service tools combine to create an intuitive, satisfying customer experience.  

2. Listen to What Your Customers Are Saying

Person listening.

Giving your customers the opportunity to be heard is a straightforward way to foster trusting relationships with your business. We all appreciate when someone takes the time to just listen. The feeling of being heard promotes trust, communication, and faith that you are in the right hands.  

We’ve already mentioned what a powerful tool a good CRM like Zendesk Sell can be for your business. Using it to integrate your online business with surveys, star rankings, and community forums gives customers the opportunity to provide feedback, express interests in new products and services, and connect with your business. Pair that feedback with Logicblock’s flexible storefront and you’ll always be ready to adapt to your customer’s needs. 

3. Keep in Touch 

Imaginary "Keep in touch" key on keyboard.

It’s never been easier to communicate with your customers. Are you adding new products to your online store? Make sure to send an email to your customers letting them know what you’re offering and where to find it. Busy day at the office? Post about it on social media. Having a flash sale? Give your loyal customers a head-start on their way to savings with text message alerts. Want to know what your customers are up to? Post a poll and let the replies pour in. Customers are like family. You wouldn’t leave your family out of the loop when making a change or celebrating a milestone. Keep in touch with your customers and keep them coming back for more. 

4. Reward Loyalty

Person handing gift to someone.

At first, they might not sound quite right for your business, but customer rewards programs can be much more than just punch cards and free sandwiches. Businesses that reward repeat customers also attract new ones by using the same systems. A simple system (“For every X purchased, each customer receives a Y”) with plenty of options built in (chose between discounted services, free upgrades, new products, etc.) will have your customers looking for more opportunities to do business with you and earn future rewards.  

5. Be the Best You Can Be

More than any one strategy or gimmick, the real keys to customer retention is being the best version of your business you can be and always putting  your best foot forward. Is the key to your business your peerless customer service? Are you known for being the only one who offers your service in the area? Do you have the best prices around? Is your stockroom full of the latest industry technology? Logicblock helps bring your company values online, so your customers are always looking at “the real you.”  Focus on what makes you you, lead with that strength, and those customers will surely be back soon. 

Learn more about how to Establish the Human Connection and keep your customers coming back.

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Use Zendesk to Optimize Your Business’s Customer Service

Zendesk logo

Customer relationships are the cornerstone on which all successful businesses are built. Make customer service a business priority by coupling your Logicblock website with Zendesk’s Customer Relationship Management software, Zendesk Sell. Zendesk creates customer service solutions for online businesses like yours. With customizable software that works out of the box and scales with your business, Zendesk Sell “gives your team what they need so your customers get what they want.” If you use Logicblock to optimize your website, then use Zendesk to maximize your Customer Relationship Management.  

Support Customers Through Multiple Touchpoints

A successful business offers customers many ways to get in touch. Whether through your website, email, phone, or social media, Zendesk tracks all your communication together, making it easy to stay on top of customer requests. Zendesk Sell will even take social media comments and turn them into customer service tickets automatically, streamlining your workload and maximizing your response rate. Wherever they are, your customers will always be able to get in touch. 

Customer Self-Service Options

While your team may not always be available to customers, your business should be. Zendesk has the tools to help your customers, and even help customers learn from each other. To keep your customers in touch 24/7, Zendesk can create: 

Online Help Centers

Online Help Centers allow you to write and publish articles about your business directly to the platform. Then, Zendesk will recommend relevant articles to customers, giving them the tools to help themselves while freeing your agents to serve other customers.  

Community Forums 

While Help Centers allow customers to help themselves, Community Forums allow customers to help each other. A well-organized Forum enables customers to share tips, tools, recommendations, and individual experiences. 

AI Powered Chat Bots

Holding a phone

Zendesk’s AnswerBot, an AI Powered Chat Bot, can answer simple questions or redirect customers to relevant articles in the Help Center. AnswerBot also gathers information from customers, creating service tickets for agents so they can help answer the big questions. Learn more about how Logicblock sites support chatbots and how we can help you create an engaging user experience with chatbots


Analyzing data does not have to be complicated. With Zendesk Sell’s prebuilt dashboards you can simply and easily track industry standards, identify gaps in service, and discover the patterns of your customer’s needs. From your customer satisfaction rating to your busiest time of day, Zendesk will help you track and analyze the data that keeps your business rolling.  

Apps and Integrations

On its own Zendesk Sell is a powerful customer service tool, but Zendesk’s app marketplace allows you to customize and link to over 1200 apps and prebuilt integrations. Zendesk works seamlessly with your favorite:  

  • IT Tools  
  • Sales CRMs 
  • Marketing Automation Systems 
  • Payment Platforms 

From Slack and Shopify to Mailchimp and Salesforce, Zendesk effortlessly integrates your favorite third-party software. 

Open-Source Platform

If you can’t find the program you are looking for in the App Marketplace, or just want a more hands-on approach, Zendesk’s internal engine Sunshine is an open-source program that allows for an enormous level of customization. With built-in Low Code and No Code tools, you don’t need a team of developers to make use of Zendesk’s open-source coding. Sunshine’s capacity for nearly limitless automation will streamline workflow even further. And with Zendesk’s built-in Data Security, Compliance, and Privacy Tools keeping your systems and data safe, you can focus on supporting your customers and agents.  

For Customers, Zendesk allows you to create interactive, personalized customer service experiences across all channels. 

For Agents, use Zendesk to create a clearer picture of your customer by analyzing siloed data, and maintain a lively workflow with integrated third-party applications. 

Zendesk & Logicblock: A Powerful Pair 

Zendesk’s flexible customer service software and Logicblock’s 7cart ecommerce tools are a powerful combination.  

Logicblock gives you the tools you need to reach customers, showcase your products, and manage your commercial business. Zendesk takes it a step further by empowering your customers and giving them the tools they need to learn about you, reach out to you, and do business with you. 

Together, Logicblock and Zendesk combine to form an irresistible online experience for your customers and your team. With enormous levels of customization and automation, Logicblock and Zendesk are dedicated to giving you, your customers, and your team exactly what you want. 

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