Positioning Your Product: How to Create Effective Product Pages
It’s an E-commerce world. If you want to be competitive, you need to utilize the right tools to make your brand stand out. A vital aspect of that is showcasing your products in the best possible light online. And that means creating a perfect product page. To do that, you need three vital factors:
- Excellent Products
- Incredible Content/Descriptions
- Ease of Use
Sounds so simple, right? And it can be, if you understand what makes effective copy that both pulls people in AND converts them to customers. Read on for valuable tips and key components Logicblock provides so that you can build compelling product pages to draw people in and convert them to paying customers who return again and again.
You want customers to buy your products? Logicblock knows how to hook them.
Your first step is making sure your site works well and looks good across all devices. In short, your site must be responsive. People spend more and more time on their phones these days, so you need a website that presents an excellent user experience. To ensure that, Logicblock’s 7cart system provides a streamlined version of the site for mobile users that is 100% mobile-ready.
When it comes to content, your product descriptions should be detail oriented but not an unending wall of text. You need to strike a balance between having enough understandable and essential information about your product without cluttering the page. We’ll go into this a bit further in a moment.
Make the Price Tag Clear
Ensuring that your product’s price is easily visible on the page is crucial. A clear and straightforward approach to pricing will benefit both the customer and your business. Customers need to know the price of a product to determine if they can afford to purchase it. If they struggle to find the price, they may get frustrated and choose not to purchase it altogether. It’s best to position the price at the top of the page. Make sure the font size is larger (and maybe even a different color) than the rest of the text on the page so it stands out.
High Quality Images & Videos
Online selling poses challenges since customers are unable to physically handle products. You can combat that by using pictures and video. But not just any pictures and videos; they need to be high quality. A great visual representation of your product is an instrumental tool in winning over skeptical shoppers. Incorporating high-resolution visuals provides customers with a clear representation of the product they are interested in. Conversely, low-quality images may give the impression that your products are of lesser quality and can deter potential buyers.
Demonstration videos are also extremely useful, as they can showcase products in action and give customers a better understanding of how they work. Additionally, make use of emerging trends such as micro animations, which can help your product pages stand out.
Don’t forget to name and tag your photos and videos with keywords, which help with your site’s SEO, which we’ll get to later in this blog.
Product Review & Ratings
If you want to build customer trust, reviews carry significant weight in the decision-making process. Per a report by The Drum, a staggering 93% of online shoppers are influenced by online reviews when making a purchase. A positive review and detailed feedback from a past customer can go a long way in persuading potential customers to buy from you, which is why it’s essential to incorporate them into your product pages. Any mention of the product by sources such as a trusted news outlet also help customers feel like they can feel confident in the quality of the product.
Create a dedicated section for written reviews, allowing shoppers to read detailed feedback from previous customers. Also display the overall rating at the top of the product page to ensure customers can quickly gauge the popularity of an item.
Add to Cart
If you want people to buy from you, you must make it effortless for customers to add your products to their shopping carts. Adding a clear call-to-action to your product pages will allow customers to make a purchase with ease. Position an ‘Add to Cart’ CTA at the top of the page, using bold and attention-grabbing colors to ensure it stands out.
Persuasive and Informative Product Descriptions
Here’s the thing: if people don’t know what it is you’re selling or can’t find it in the first place, then they won’t buy it. And even if they do find it, arriving at a product page with shoddy images and poorly constructed descriptions will immediately turn them off. Your product description copy needs to be crisp and compelling. And it needs to be at the top of the list of search results. Here are ways to do that.
Clarify Your Message
First things first. Your content must describe your product and its key features and attributes clearly and concisely. Include all relevant information that a prospective customer would need before making a purchase. Keep the description brief and creative – engaging content captivates the reader’s attention and drives interest in the product without overwhelming them, making it more likely they will buy what you are selling.
Make It Scannable
You also need to get people to your page in the first place. And that means including keywords. Keywords increase visibility and search engine ranking. But there is a skill to using keywords. You want to use words that accurately reflect the product’s key features and attributes. Logicblock can help you with this. Our 7cart system offers the ability to include bullet points on product pages, making it easy for customers to learn about a product’s most important features.
Another useful feature of Logicblock is that you can also edit detailed pages without managed feeds overwriting them.
Keep in mind, customers sometimes use alternative words or phrases when searching. For instance, a “paper clip” may be referred to as a “gem clip.” If you only list your product as “paper clips,” you could miss out on potential business by not including “gem” and “gem clip” as keywords.
We understand that this can all be confusing and frustrating. To assist you with product description requirements that include effective keywords, you might consider utilizing Logictech 7Cart. This useful tool can even detect alternate phrasing and spelling variations that you might have overlooked.
Lose the Jargon
While you do need to include key words specific to your industry and the particular product you are describing, don’t overload the copy with a bunch of jargon. Jargon can undermine your message and make you sound pretentious, which is not a good look when you’re trying to win over customers.
Create a welcoming space by keeping your content casual and easy to understand. One of the fastest ways to turn a prospective buyer off is to write copy that speaks down to them or is overly complicated. You want your content to sound more like a trusted friend than a snake oil salesman.
Raise the Stakes
While you want to keep the tone casual, you also want to remind them that if they want their business to succeed, they need to get their products in front of people in compelling ways that convert them to customers. No one wants to be left behind. Show the reader why your products will improve their business and set them apart while also making their life easier AND subtly reminding them that they may struggle to find their footing in the market without them.
Put All the Pieces Together
Now that you know what will make your product pages pop, get to work! If you incorporate all these elements into your product pages, you will for sure increase your chances exponentially of converting readers into buying customers. Don’t stress if this all feels overwhelming. You can always contact our experts at Logicblock for assistance.