A Guide to Strong Search Engine Optimization in eCommerce
How to Optimize Your Site’s Content As an online seller, search engine optimization (SEO) should be one of your top priorities. You need to optimize your content so specific pages have a better chance of ranking higher on search engines like Google. A higher rank nets you better visibility, which will make it easier for […]
Instagram Tools You Can Use to Advertise Your Business
Using Instagram for Marketing Social media platforms can be used to improve brand awareness, and to market your online business to a wider audience. At the moment, one of the most popular social media platforms is Instagram. Online sellers have found success here, primarily because the idea of sharing images online complements the process of selling products […]
How to Run Contests & Giveaways That Get You Fantastic Promotion
Promoting Your Business Through Giveaways One of the simple facts of life is that people like to get free stuff, especially when the things being given away are of relatively good quality. Online sellers have caught wind of this, and have learned to use contests and giveaways to promote their businesses. Giveaways can drum up […]
Improving Navigation: Help Your Customers Find What They Want
Helping Customers Get Around There are several elements behind a well-designed website, and navigation ranks as one of the most important ones. If customers cannot easily find what they are looking for, you will have trouble making a lot of sales. Making an easy-to-navigate website can be a bit tricky, because not everyone can use […]
Surprising Statistics About eCommerce Marketing Strategies
All About eCommerce Marketing Like with any business, marketing is essential when you sell products online. In order to sell your products, you need to market your business so people will be aware of your brand. Strong marketing campaigns across different formats can help any online business find success if they are planned out properly. […]
Keep Driving Sales After the Holidays Conclude
Keeping a Steady Pace The holiday season is a key period for online sellers, since this is when sales tend to peak over the course of the year. Thanks to an abundance of sales and marketing campaigns, most companies see major profits during this time. However, once this period ends things must go back to […]
eTail 101: Ways to Find Your Target Audience
Finding the Right People To Sell To It is difficult for online sellers to succeed if they do not know who they are selling their products to. Marketing costs a lot of money, and you cannot waste that money trying appeal to every single type of shopper. Some people may not be interested in your […]
Start Preparing for Black Friday & Cyber Monday Now
Getting Ready for the Biggest Shopping Days Out of all the shopping days, Cyber Monday and Black Friday rank among the most important days for online sellers. Over the span of a few days, millions of shoppers will be looking out for the best deals they can get on products being sold online. Lots of […]
The Top Holiday eCommerce Trends For 2018
Popular Trends for the Holiday Season The holiday season is quickly approaching, and online sellers are already preparing for the influx of holiday shoppers. If you are preparing for the holiday shopping season, it might be a good idea to get an idea of how this shopping season will be different from last year’s. Prepare […]
How Product Photos & Videos Influence Consumer Purchasing
Showing Off Your Product to Consumers In the business of selling products online, the quality of your product page is a key factor in how well your products perform. While a product’s description will help show what it can do, visuals such and photos and videos also influence shoppers. High quality visuals can directly show […]