The Benefits of Chatbots: Improving The Online Shopping Experience
What are Chatbots? Chatbots are software applications that are utilized for when someone cannot reach an in-person representative and customer service is provided through a computer program. Chatbots serve several purposes and are popular for addressing customer needs at that time. In the e-commerce field, they are becoming a tool to connect consumers with products […]
Using Chatbots To Create An Engaging Customer Experience
Using Chatbots To Create An Engaging Customer Experience When done properly, chatbots can be an extremely useful tool, connecting your customers with your products and services instantly. With the onset of COVID-19, eCommerce is shifting. It has arguably never been more important to provide the best possible user experience for your customers. While the most common way to […]
Is Covid-19 Shifting Consumer Spending to eCommerce?
The onset of COVID-19 has felt like the wild, wild west in just about every aspect of business (and life, for that matter). There’s no telling what the future will hold, but for right now, the lockdown has caused consumers to shift their spending over to eCommerce considerably. While many consumers were choosing to shop […]
Consumer Reviews and Your Brand: How They Work Together
Every brand has a reputation. While some brands are known for their great customer service, others might be known for their commitment to the communities they serve. Did you know that almost 90 percent of consumers say that an online seller’s rating influences whether or not they make a purchase from that site? Here are […]
User Experience Really Matters
We have been touting that user experience really matters to not only people’s perception of your business, but their likelihood to buy something from you. A recent study has come out supporting our claim and added some further insight on customer service. We all know that many ecommerce sites out there provide a poor user […]
Establish the Human Connection
Many consumers turn away from businesses when they feel their needs aren’t being addressed. Personalization is a key factor in supporting customer relationships. Understanding consumer data trends can allow you to reach out directly to the customer as well. Strategies that can maximize connection include recommendations curated on their search history, relevant discounts on products […]
How To Use Video To Engage and Convert
Why Use Video? Video is a powerful tool for businesses for multiple reasons. For starters, consumers are more drawn to visuals as they are more eye-catching and easily digestible. With many people buying items online, having video functions and features is a recommended strategy to attract new customers. Here are some methods in which video […]
Bridging The Gap Between Marketing & IT
For most businesses, IT and marketing are two separate departments with two separate goals. While most marketers are concerned with boosting their company’s revenue, most IT professionals are finding solutions for their consumer’s problems. According to Oracle’s Socially Driven Collaboration whitepaper, only 24 percent of marketers and 36 percent of IT leaders collaborate frequently. Assuming […]
Top eCommerce Blogs That Should Be On Your Radar
Want to become a successful online seller? Get reading! eCommerce blogs are a great way to learn about all the latest and greatest (and not-so-greatest) tools, news, and trends. They are also a good way to remind yourself you are not alone in facing the challenges of an ever-shifting landscape filled with more and more […]
Black Friday, Small Business Saturday, and Cyber Monday
The weekend following Thanksgiving is by far the biggest shopping weekend of the year. According to Adobe Analytics, 2022 reported the biggest Black Friday yet. In addition to that, the National Retail Federation also reported a 2% rise to show that more than 130 million people purchased products through ecommerce stores during that timeframe. With […]