Search Results for: consumer experience

The Benefits of Chatbots: Improving The Online Shopping Experience

The Benefits of Chatbots: Improving The Online Shopping Experience

What are Chatbots? Chatbots are software applications that are utilized for when someone cannot reach an in-person representative and customer service is provided through a computer program. Chatbots serve several purposes and are popular for addressing customer needs at that time. In the e-commerce field, they are becoming a tool to connect consumers with products and services and to answer[...]

Read More
Using Chatbots To Create An Engaging Customer Experience

Using Chatbots To Create An Engaging Customer Experience

Using Chatbots To Create An Engaging Customer Experience  When done properly, chatbots can be an extremely useful tool, connecting your customers with your products and services instantly.   With the onset of COVID-19, eCommerce is shifting. It has arguably never been more important to provide the best possible user experience for your customers.  While the most common way to use a chatbot is for[...]

Read More
Is Covid-19 Shifting Consumer Spending to eCommerce?

Is Covid-19 Shifting Consumer Spending to eCommerce?

The onset of COVID-19 has felt like the wild, wild west in just about every aspect of business (and life, for that matter). There’s no telling what the future will hold, but for right now, the lockdown has caused consumers to shift their spending over to eCommerce considerably.   While many consumers were choosing to shop online before the coronavirus hit,[...]

Read More
Consumer Reviews and Your Brand: How They Work Together

Consumer Reviews and Your Brand: How They Work Together

Every brand has a reputation. While some brands are known for their great customer service, others might be known for their commitment to the communities they serve. Did you know that almost 90 percent of consumers say that an online seller’s rating influences whether or not they make a purchase from that site? Here are a few tips for boosting[...]

Read More
Establish the Human Connection

Establish the Human Connection

Many consumers turn away from businesses when they feel their needs aren’t being addressed. Personalization is a key factor in supporting customer relationships. Understanding consumer data trends can allow you to reach out directly to the customer as well. Strategies that can maximize connection include recommendations curated on their search history, relevant discounts on products and services, and personalized e-mails[...]

Read More
How To Use Video To Engage and Convert

How To Use Video To Engage and Convert

Why Use Video?  Video is a powerful tool for businesses for multiple reasons. For starters, consumers are more drawn to visuals as they are more eye-catching and easily digestible. With many people buying items online, having video functions and features is a recommended strategy to attract new customers. Here are some methods in which video can enhance your conversion and[...]

Read More