5 Ecommerce Tips for Selling During Back to School Season
Back to school shopping season presents a unique opportunity for eCommerce retailers to attract both new and returning customers. The National Retail Federation reports that the average household plans to spend $673.57 on back to school related purchases this year. Below are 5 eCommerce selling tips that can help your company succeed online during the back to school season.
1) Understand What Your Buyers Need
Conduct research with your site’s search data to find out what your customers are searching for. Examining this will allow you to what your bestsellers/slow sellers are. This will help you determine whether or not to check each items page for optimization purposes. You can then use this information to create a landing page with back to school items your customers will search for. This will allow them to shop with ease, and minimize the number of clicks it takes for them to get what they need.
2) Have Sales & Coupons
According to the National Retail Federation, 28 percent of parents use coupons when shopping for back to school items. Teachers and parents are often looking for the site that offers them the best deal. For example, our partner Rekko allows you to create custom banners and popovers to let customers know of special offers, based on actions he or she takes or time on screen. Ensure that you are letting your customers know about any special offers through a promotional e-mail and social media channels.
3) Incorporate Product Videos
Have you ever heard of the saying “a picture is worth a thousand words?” For eTailers, according to video marketing platform Vidyard, 70 percent of marketers claim video produces more conversions than any other content? Videos allow for manufacturers to tell a story about a product, show the product’s dimensions, and show a product in use.
4) Be Mobile Friendly
According to Adroll, 73 percent of parents used mobile devices to buy back to school items. Having a mobile friendly site isn’t something
you should do; it’s something you must do. Having responsive pages is just the start. Now is the time to go through your mobile site and create a list of things you would like to fix. The holidays are closer than you think.
Having a mobile friendly site will allow you to capitalize when a customer goes through a micro-moment. This is when someone unintentionally turns to his or her smartphone to learn new information, take an action, watch something, or buy something. These opportunities allow your customers to take immediate action, and being there for your customers through a mobile-friendly site can help.
5) Turn Your Customers into Brand Advocates
Driving new customers to your site is important, but giving them reasons to return can help you even more. Offering stellar customer service during this time of year could help boost your consumer reviews, which could help you out during the holidays. With this in mind, ensure that you are engaging with customers on social media, and that you are retargeting to the e-mails you collect throughout the back to school seasons. With the holidays afew months away, understanding the methods and tactics your customers react to could help boost your sales at the end of the year.