Power From Knowledge: Site Search Analytics

Power from Knowledge: Site Search Analytics

Information is power. Search boxes can help your customers navigate your site, find what they want, and purchase it quickly. Not only does it help the user find what they’re looking for, but it can also help narrow down what you want to show them, as you are able to segment your products to cater to that specific customer.  

You can break down the site search analytics to show user search results: popular searches (what they want), filter usage (how they find it), and click through rate (what they do when they find it).  

The Numbers 

Up to 30% of site users use a search box when one is offered to them and that can count for up to 45% of revenue. Not only that, but 84% of users want to solve their own problem and one of the ways they can do that is by using a search box. And did you further know that as many as 68% of users will not return to the site if they did not have a satisfactory search box experience? Here’s how to use your analytics to improve that user experience. 

Learn What Your Customers Need 

Learning what your customers need and supplying it to them is Business 101. Having access to analytics is a straightforward way to both create a content strategy and restructure your inventory management and segmentation. If your customers or site users are consistently searching for “eco-friendly office paper”, you can take that as an opportunity to create a new Landing Page for all Sustainable Products 

You can also craft an email for your lists that direct them on how to purchase those products or services. Having ease of access to what your customers want most is what will keep them coming back to you.  

Learn What Your Customers Can’t Find

When you go to a site and are unsure of how to find what you want, you may go to the search box, hoping to get guidance. If you are noticing that customers are searching for something that may be somewhat tough to find on your site, it may also be an opportunity to restructure and re-segment your site for more ease of access.  

Acquire More Conversions

Having a site search option can help your business acquire almost twice as many conversions as without. Being able to search a site optimizes user experience which will increase not only conversion rates but also sales rates. This can help you create more meaningful content and website changes to appeal to your client base.  

How to Find Search Queries in 7cart 

7-cart E-commerce

To view your search queries within 7cart, go to your store admin. Go to the top navigation bar and select Reports -> Misc -> Keyword Searches. You will then see a list of query phrases, which are the keywords that your customers are using. “Count” means how many times that query was searched for. Product count will give you how many products are generated within the search results for the query phrase.  

What to Do Next 

Learning what your users need and want is important to your growth as a business. Use these strategies to create conversions and content that will appeal to your client base. Those clients will be the ones who help your company acquire more clients and ultimately achieve more success. 

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Sustainable Business Model Integration with Logicblock

Sustainable Business Model Integration- Where to Begin?

More people are choosing to go green. This is evident from the hybrid and electric cars more readily available, the amount of solar energy being harnessed across the country, and by people’s likelihood to choose a sustainable business partnership over one that does not promote environmentally conscious practices. How can you show your customers that not only are you focused on sustainability, but you are striving every day to be better? By integrating sustainability into your business model and/or philosophy, you are proving to your customers that you care not only about them and their business, but also the environment. 

Your Website 

One of the easiest ways to promote this is to have a specific landing page on your website that is entirely based on “Going Green”. This is where you can highlight statistics on paper usage, carbon footprint, and the amount of greenhouse gas emissions you are stopping from being put into the environment. By offering products that are either recyclable or made from recycled materials, you are taking large steps towards sustainability. 

Your Actions 

Do you offer eco-friendly packaging? How about dedicated driver routes to cut down on how much gas the truck is using. Do you offer Public Transportation Commuter Benefits? These are some ways your actions as a company can have direct impacts on the environment. By showcasing these efforts, clients are more likely to not only choose your business, but also stay loyal to you.  

Your Community 

Community empowerment is an “outside the box” way to approach sustainability. Highlight your dedication by making charitable donations, whether monetary or otherwise. You can donate gently used furniture to a local school or library. This not only allows for a tax deduction but also keeps furniture out of landfills. Donate money to clean up a local park or work with a local company that offers carbon offsetting. Encourage your customers to focus on their geotargets to promote shopping locally.  

Other Ways to Help 

If you’re looking for a few ways to integrate sustainability into your everyday practices, we’ve got some ideas. While you may already do some of these, think about how you could utilize others in order to reduce your company’s carbon footprint.

  • Recyclable Products 
  • Products Made from Recycled Materials 
  • Reduce Single-Use Items 
  • Donate What You Don’t Need or Use 
  • Reduce Paper Waste by Utilizing Cloud Storage 
  • Community Clean-Ups
  • Fundraising and Donation Matching 
  • Eco-Friendly Packaging 
  • Smart Electronics and Smart Lightbulbs 
  • Carbon Offsetting 
  • Offering Remote or Hybrid Work 
  • Public Transit Commuter Benefits 
Want to move to a more sustainable business model
by integrating a cloud-based website?

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Logicblock Customer Spotlight: Roby Supply

Customer Spotlight: Roby Supply 

Working with Roby Supply

Cleaner in a face mask showing her cleaning products

Roby Supply is a distributor of janitorial supplies in Dayton, Ohio. Their mission is to always strive for excellence in customer satisfaction and delivery. Roby was stsarted in the 1990s and is certified by Veterans Affairs as a Service-Disabled Veteran-Owned Small Business (SDVOSB), HubZone certified, National Veteran Business Development Council (NVBDC), Ohio Veteran owned, and Ohio ODOT DBE. We sat down with Michelle, who co-owns Roby Supply with her husband, to learn more about their partnership with Logicblock. 

Partnering with Logicblock

Prior to partnering with Logicblock, Roby utilized Sage 100 software and did not have a website. They currently utilize DDI software for their back-end system. Their main wholesaler, Essendant, told them about the Logicblock 7cart eCommerce platform, and this referral ultimately led them to choose Logicblock for their front-end customer website. During the set-up process, Roby utilized the Logicblock staff for assistance as they do not have a dedicated IT person on staff. As a small business, Michelle shared with us her top three things that other small businesses looking at Logicblock should know: 

  • It is easy to navigate. 
  • They have quick response. 
  • You get a professional looking website. 

How Roby has Benefitted 

Source: robysupply.com

Michelle stated that her favorite feature of Logicblock is that it maintains the monthly Essendant updates. Many small businesses do not have the time nor resources to maintain the many updates from vendors, but Logicblock makes it easy! Logicblock can manage product and category information updates automatically from the vendor on a regular basis, so you do not have to. Michelle also stated that it is “very easy for us to add new products and new vendors to our website.” With the constant changes in product availability the past few years, this is a definite benefit to Logicblock customers!

Ready to move your business over to Logicblock and realize the same benefits as Roby?


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