Establish the Human Connection

Many consumers turn away from businesses when they feel their needs aren’t being addressed. Personalization is a key factor in supporting customer relationships. Understanding consumer data trends can allow you to reach out directly to the customer as well. Strategies that can maximize connection include recommendations curated on their search history, relevant discounts on products and services, and personalized e-mails and messages. These touches will help you establish a genuine relationship with the consumer and help leave them satisfied. Features such as Chatbots can also be effective at creating personalized relationships with consumers.

Get Creative with Your Marketing

Having a marketing strategy that is specific to your users can bring you added promising clientele. Ways of integrating these into your online store can include offering shopping across social media platforms, or bots equipped with FAQS. Also consider implementing tools such as LianaMonitor to gain insights into social channels. By doing so you will gain deeper insights into the shopping habits of your consumers. By having a flexible and dynamic marketing approach, attracting consumers can be become easier for your business.

Go All in On Mobile Shopping

Having the ability to shop while you’re on the move is essential these days. Mobile shopping options are a terrific way of attracting a wider variety of shoppers. Make sure your store is responsive on all devices on mobile and desktop; having your store work effortlessly is key to attracting sales and increased engagement. Another idea is to create surveys for your consumers, as getting their perspective on what works for them can help you build loyalty. The power of mobile cannot be understated when trying to streamline the user experience and Logicblock sites are 100% mobile-ready, making them an effective solution.

AR Technology

Getting a feel for an item online can be challenging but it does not have to be. Implementing Augmented Reality technology can allow you to show customers what a tangible product will look like in real time. Having this option will increase the accuracy of your customer’s purchase and leave them satisfied. The idea of making sure your customer gets the right product in their hands is key and AR Technology is the perfect tool to utilize for it.

Cross and Up-Selling Products

When selling to customers, it’s important to know which products are relevant to market. With discount and promo offers tailored specifically toward the user, you’re able to convert someone into a new regular for your business. The nature of cross- and up-selling products allows you to make meaningful connections with the consumer and create a lasting relationship. Creating those lasting relationships will allow you to build a steady customer base to support your growth. Heres’ some ways you can cross and up sell on your Logicblock site!

Read more
Read more
How To Use Videos To Engage and Convert

How To Use Video To Engage and Convert

Why Use Video? 

Video is a powerful tool for businesses for multiple reasons. For starters, consumers are more drawn to visuals as they are more eye-catching and easily digestible. With many people buying items online, having video functions and features is a recommended strategy to attract new customers. Here are some methods in which video can enhance your conversion and engagement. 

Increasing Your Marketing Strategy 

If you’re not utilizing video into your business, you may very well be missing out on profit and engagement. Research has shown that many people are watching video content highlighting brands, product walk-throughs, and reviews. Visuals are known to increase the time one spends on your website and boost your ranking in search engines as well. The visual component is key to attracting business these days and having video as an active part of your marketing strategy is crucial to maintaining engagement. 

Showcasing Your Product 

When shopping online, many miss tangibly seeing or feeling a product. Video, however, can give costumers not only a better handle on what it looks like but how it works as well. Displaying a product in action can go a long way toward enticing consumers. The cross-compatibility of video across social media platforms can strengthen your advertising and reach a wider pool of potential audiences.  

Videos Attract the Mobile User 

With many people buying and shopping via mobile devices, videos are ideal and integrate seamlessly to phones and tablets. Consumers tend to watch videos on Facebook, Tik-Tok, and YouTube daily; by having a video presence you can easily target this demographic. The mobile market also relies heavily on shares which will bring more eyes to your site and products. By tapping into the mobile realm, you are opening yourself up to increased opportunities for engagement.  

How to Start Making Videos 

Now that you’ve heard the benefits of bringing video into your business, it’s time to create some of your own. While making your own visual content can be daunting, there are ways around that. There are affordable platforms and software that can give you the basics and Logicblock has tutorials as well on adding video content to your site. If you’re truly stumped, you can also consider reaching out to a professional video team to create your vision. Logicblock has a partnership with Fortune Web Marketing who house their own video production division, WeStar Productions. Reaching out to services such as these will put you in the right direction when it comes to embracing the visual element.  

Read more
Read more