Creating Content for an eCommerce Blog: What Topics Are Best?
With a seemingly never-ending to do list, many business owners overlook the importance of having a blog. This is a mistake! When done well, creating content for your eCommerce blog can drive sales, connect you with your customers and better establish your site in search engine rankings. It can feel tedious to come up with blog topics, but once you get into the swing of things, crafting posts for your eCommerce blog will come naturally.
Why Should An eCommerce Site Have A Blog?
In a digital world, any effort to build a more personalized relationship with your customers will set you apart. That’s what having a blog can do. Similar to email newsletters and chatbots, blogs are a tool to communicate with your customers. Blogs act as your voice, thus personalizing your eCommerce site in a way that is unique to your brand.
In addition, blogs also:
- Build brand visibility
- Make you an industry expert
- Improve your site’s SEO
It’s easy to set up and manage your blog with Logicblock. Click here to learn how.
Topic Ideas For Your eCommerce Blog
It’s not enough to simply have a blog. For your blog to make an impact, it also needs to be used correctly. Choosing relevant and interesting topics, such as the ones outlined below, will make your blog (and your brand) stand out.
Get Industry Specific With Targeted Content
Do you have insider knowledge of a new brand launch or an upcoming event? Use your blog to highlight industry specific news and products. Choosing content that is tailored to your industry shows your expertise and provides value for your readers.
Answer An FAQ
Responding to customer’s comments and emails is often a full time job in and of itself. Cut the workload down by taking the most common questions and turning the answers into a blog post. This content can then be used as a catchall whenever the question comes up.
If you’re looking for a way to connect with your audience, storytelling is it. Find a review of a product and craft a story around it, making it personal and compelling. People reading it will relate, and ultimately make them more likely to convert into a customer.
Your blog is your brand’s voice. Use it to amplify your products, connect to others in your industry and build a relationship with your clients.