Creating Content for an eCommerce Blog: What Topics Are Best?

Creating Content for an eCommerce Blog: What Topics Are Best?

Creating Content for an eCommerce Blog: What Topics Are Best?

With a seemingly never-ending to do list, many business owners overlook the importance of having a blog. This is a mistake! When done well, creating content for your eCommerce blog can drive sales, connect you with your customers and better establish your site in search engine rankings. It can feel tedious to come up with blog topics, but once you get into the swing of things, crafting posts for your eCommerce blog will come naturally.

Why Should An eCommerce Site Have A Blog?

Ecommerce blog

In a digital world, any effort to build a more personalized relationship with your customers will set you apart. That’s what having a blog can do. Similar to email newsletters and chatbots, blogs are a tool to communicate with your customers. Blogs act as your voice, thus personalizing your eCommerce site in a way that is unique to your brand.

In addition, blogs also: 

  • Build brand visibility 
  • Make you an industry expert 
  • Improve your site’s SEO 

It’s easy to set up and manage your blog with Logicblock. Click here to learn how.

Topic Ideas For Your eCommerce Blog 

Target ideas

It’s not enough to simply have a blog. For your blog to make an impact, it also needs to be used correctly. Choosing relevant and interesting topics, such as the ones outlined below, will make your blog (and your brand) stand out.

Get Industry Specific With Targeted Content

Do you have insider knowledge of a new brand launch or an upcoming event? Use your blog to highlight industry specific news and products. Choosing content that is tailored to your industry shows your expertise and provides value for your readers. 

Answer An FAQ

Responding to customer’s comments and emails is often a full time job in and of itself. Cut the workload down by taking the most common questions and turning the answers into a blog post. This content can then be used as a catchall whenever the question comes up.

Personal Stories

Business woman smiling and talking sitting at desk

If you’re looking for a way to connect with your audience, storytelling is it. Find a review of a product and craft a story around it, making it personal and compelling. People reading it will relate, and ultimately make them more likely to convert into a customer.

Your blog is your brand’s voice. Use it to amplify your products, connect to others in your industry and build a relationship with your clients.

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Partner Spotlight: CartStack’s Recovery Software

Partner Spotlight: Recovering Lost Sales Automatically with CartStack’s Recovery Software

It’s no longer a surprise to hear stats like “75% of the shoppers that add items to their cart will abandon it” or “90% of your website visitors will never take any action”.  

Unfortunately for some of us, cart abandonment is here to stay. We live in a distracting world, where shoppers are constantly inundated with messages and notifications from the outside world.  

But is cart abandonment actually that “unfortunate”? 

Thanks to services like CartStack, we can look at abandoned carts & lost customers a little differently.  

It takes an average of 6-8 touch points before a customer will make the decision to purchase from you. However, customers adding items to their cart is probably one of the best “signals of intent to purchase” an online shopper could possibly give you. 

Translation? Cart abandoners are not a necessary evil, they’re one of your best lead sources!

This perspective is what allowed CartStack to build features that go well beyond traditional cart abandonment campaigns, and address customer retention at all stages of the buyer journey. Using a combination of email, sms & push notification recovery campaigns, and pairing them with on-site retention tools, CartStack sends the “right message at the right time” to help our Logicblock users recover around 15-20% of otherwise-lost sales. 

Recovery Campaigns vs. On-Site Retention Campaigns 

With CartStack, you have the option of deploying a wide range of tools, with different goals. 

Multi-Channel Recovery Campaigns like cart & browse abandonment emails, SMS text message reminders, and push notifications are perfectly timed personalized notifications that are aimed at reengaging and recovering abandoning customers. 

On-Site Campaigns use exit intent technology & real-time form field tracking to capture email addresses from anywhere on your website, as they’re being typed, to boost your conversion rate and lower your cart abandonment rate. 

Cart Abandonment Email Campaigns 

As the main revenue driver for CartStack users, abandoned cart emails remarket to your hottest leads directly in their inbox with automated & personalized messaging that encourages conversion. A/B split test email content to find the perfect messaging, and even recommend similar products for quick upsells & cross-selling.  

Browse Abandonment Email Campaigns 

Send reminders to your window shoppers to encourage reengagement with your brand & generate sales from website visitors who don’t add anything to their shopping cart.  

SMS Text Reminder Campaigns 

Your potential customers are on their phones for an average of 5.4 hours a day – SMS recovery messages enable you to meet your audience on a platform they’re already holding in their hand, increasing the likelihood of your message being seen, opened, and read. SMS reminders are unignorable, and the best way to stand out from the email inbox. 

Web Push Notifications 

Push Notifications are clickable on-screen messages that remind, re-engage, return, and recover lost customers, without the need for an email capture. CartStack’s push notifications target both abandoned carts and browse abandoners (window shoppers) – allowing you to maximize your lead pool to recover the most revenue possible from your website visitors.  

Exit Intent Popups 

The instant a shopper shows signs of trying to leave your site, you can abruptly display a popup with an enticing offer, newsletter subscription, contest or discount incentives to disrupt their exit and/or drive leads for your email campaigns.  

Real-Time Notifications 

Immediately receive enriched contact reports on your abandoners, including contact information, links to social profiles, known organizations, and the items your shoppers abandoned. Use these to keep a finger on the pulse of abandonment activity on your site, send abandoned leads to sales staff, or add a personal touch to your recovery efforts. 


Zapier lets you easily connect CartStack to your other marketing tools for automated contact, data & workflow management! 

Losing too many customers? Let CartStack get them back! 

CartStack’s plug & play simplicity makes launching a high-converting recovery campaign quick & painless. Not only that, but when you sign up for a free 14 day trial, you’ll also get our $1,000 guarantee – Meaning that if you don’t recover at least $1k in 14 days, you’ll continue using CartStack for free until you do! No credit card or commitment required to get started.

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Using Chatbots To Create An Engaging Customer Experience

Using Chatbots To Create An Engaging Customer Experience 

When done properly, chatbots can be an extremely useful tool, connecting your customers with your products and services instantly.  

With the onset of COVID-19, eCommerce is shifting. It has arguably never been more important to provide the best possible user experience for your customers. 

While the most common way to use a chatbot is for customer service, interaction bots work as well. The difference mainly being that with customer service, the bot is trying to troubleshoot a customer’s needs while an interaction bot helps customers to perform an action, like Domino’s bot, which allows customers to order and customize a pizza from start to finish. 

Benefits Of Using A Chatbot

Someone asking a Chatbot for help on their smart phone

Chatbots can reduce your overhead costs and provide immediate results to your customers, among other benefits, like these: 

1. Reduce your customer service costs. 

Think about it, is it better to use automated services with minimal maintenance cost (chatbots) or pay out all of the expenses that come with an employee. While there are many positions that cannot be automated, chatbots can meet some of the needs of your customers for a lot less than a representative.  

2. Connects to customers instantly.  

Chatbots remove any extra seconds, minutes, or hours between your potential customer and their purchase. By engaging with them immediately, instead of letting them sort through your site, you have an opportunity to connect with these customers faster. 

3. Chatbots can be used for specific customer service automation to solve problems quickly. 

For simple tasks, like making a return or finding an answer to a FAQ, chatbots can provide the customer with a solution quickly.  

4. They work 24/7. 

Unless you’re a major corporation, your customer service representatives likely have time off throughout the workday and week. Chatbots, on the other hand, are always available to help a customer. 

Tips for Using A Chatbot:

woman messaging on her laptop

1. Be transparent. According to one study, customers use more direct language when they know they are interacting with a bot. This usually means that they are more clear in their needs, which makes it easier to get them their desired results quickly. 

2. Use links and buttons whenever possible. Users appreciate the convenience of skipping over the “chat” part of a bot and heading straight towards a solution. For example, if you’re aware that many of your potential customers simply want to find your eCommerce store, you can begin each visitor’s experience with a chatbot automating sending a link to your store all before the conversation begins.  

3. Offer an “escape route” back to customer service. When the chatbot can’t understand the user, or it’s a more complex request, they might need to speak to a representative instead. If multiple attempts don’t yield a result in the chat, sending a button, link, or a direct phone number that connects them to a “real person” will show that you’re understanding your customers’ needs. 

4. Add personality. Even when people know they’re speaking to a bot, they don’t necessarily want it to sound like that. Giving the bot a name and a bit of a personal touch can enhance the customer experience even more.  

When used correctly, chatbots are a great tool for enhancing the customer experience on your site. Keep the text simple, engaging, and direct, and you’ll be able to use chatbots to convert visitors into customers. 

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