The Value of Customer Service, & Why It Should Be a Top Priority

Strong Customer Service is Vital

In the age of digital shopping, it is crucial for eCommerce businesses to have a clear customer service plan. Shipping mishaps and other problems can occur at any time, so you need a team that can handle them efficiently. Being able to solve customers’ problems helps build loyalty, and makes your business more inviting to new clients.

See why having a good customer service plan is vital for any online business.

Problems Can Happen at Any Time

Shoppers Get Upset When Problems Occur

Problems can rise up at any time, no matter how good you are at running a business. Products can break during the shipping process for various reasons. Sometimes a package will take much longer to arrive than expected. Other times a customer will order a product in the wrong size, and will want to replace it.

Many of these mishaps are out of your control, and can happen at any given moment. Your customer service team should be prepared to take on these issues as they come up. Being able to solve problems in a timely manner is a key part of running a successful and professional business.

Unhappy Customers Have No Issues Leaving You

Customer service plays a key role in retaining customers.

Today’s shoppers have little patience for mistakes, and they expect everything to go smoothly. Sadly, it is impossible to keep things completely problem-free, and you will have to deal with unhappy customers from time-to-time. Solving a customer’s issues is crucial, because if the problems go unsolved you are at risk of losing that person’s business forever.

People who frequently shop from you will have no problem switching to a different store if you don’t resolve their issues. Even your most loyal customers can abandon you if they experience one too many setbacks. These customers are your biggest money-makers, so losing them will be a huge blow to your profits.

Strong Customer Service Represents a Good Brand Image

Good Customer Service Equals a Good Brand Image

In order to maintain a successful business, you need to have a strong public image. Public perception of your business is based on what onlookers hear from your past customers. People are more likely to shop from you when your customer service team can tackle problems in a quick and professional manner.

When someone has a bad experience with a company’s customer service team, that person will tell others not to shop there. In the digital age, it will not take long for that information to spread. Correcting a poor public image is difficult, so it is important that you have a customer service team that knows how to handle tough situations.

Customer Service Fosters Customer Loyalty

Trust Between a Business Owner And Client

By helping customers with their problems, you can foster customer loyalty. Helping out your customers shows that they matter to you. This will entice them to shop from you again in the future.

Your most satisfied customers may be willing to spend money on larger orders as well. It costs a lot more to attract new customers than it does to retain your existing ones, so keep that in mind.

Plus, your loyal customers may recommend your business to their friends, which can lead to more sales later on. Satisfied customers help promote your business, and let others see you as someone that is trustworthy. You should never underestimate the effectiveness of keeping your customers happy.

You Can Learn More About Customers & Improve

Customer Service Reps Learn About Customer Habits

One of the best aspects of customer service is that it gives you the chance to improve. While some issues occur out of your control, there will be ones you have more responsibility for. By working with your customer service team, you can find issues with your storefront, and improve the shopping experience for your clients.

In addition, helping your customers gives you the chance to get insights on them. When you or a representative ask questions, you learn about why people shop from you, and what types of products they prefer. All of this gives you the chance to enhance your business and make it more attractive to your customers.

When customers have positive experiences with your company, you can benefit by convincing them to leave reviews.
Want to learn more about this?

Read more
Read more

A Guide to Discounts: Lowering Your Prices Without Losing Profits

Reduce Prices, Without Reducing Profits

One of the biggest double-edged swords in commerce is the price discount. On the one hand, discounts are great for enticing people to buy items that are stalling. And yet, if you rely on discounts too often your profits will take a significant hit. As a result, creating ideal sales promotions that improve profits can be a challenge for online sellers.

If you want to discount your products, use this guide to keep profits strong.

Determining the Ideal Discount

30% is an Ideal Discount for Products Online

If you are planning to discount a product, you need to think about how much you want to lower the price tag. The discount should be big enough to appeal to consumers, without taking too much out of your profits. Certain products have more value than others, so maintaining the value of the product is another thing to consider.

Here’s a tip: you should avoid setting discounts larger than 40%. Marking down the price further will harm an item’s profitability. It can reduce the product’s perceived value as well, which can dissuade customers from buying it outright.

Always set a hard limit for how much you plan to discount your products. Plan your discounts early so you can set ideal prices before the promotion goes live.

Save Discounts for Key Periods

Slow Summer Sales Can Be Boosted With Discounts

Discounts can boost your sales, but it isn’t wise to rely on them all the time. If you offer too many discounts over a long period of time, customers will expect you to have them all the time. This is not feasible for any business, so save your discounts for periods when you absolutely need them.

For example, if you know that your sales will slow down during the summer, save your discounts for June. Save your biggest discounts for big shopping days like Black Friday and Cyber Monday. Getting into a habit of discounting your products all the time will negatively impact your profits.

Free Shipping is an Option

Free Shipping is A Great Way to Increase Sales

If you don’t feel comfortable offering discounts, why not offer free shipping instead? Lots of customers do not like paying shipping fees, so taking them away is almost like offering a discount. To ensure that you are not losing money on this, offer free shipping when a certain number of products are in the cart.

Customers will appreciate the offer, and you can increase sales without having to rely on heavy discounts. Everyone wins!

Set Conditions for Discounts

A smart way to make profits while offering discounts is to set specific conditions for them. Instead of discounting individual items, it might be wise to offer a discount after a certain number of items are placed in the cart.

For example, you could offer a 25% discount for orders that have at least three items in them. You could also supply a 30% discount code to any customers who spend at least $100 on their orders. There’s also the “buy two, get one free” tactic, which has been reliable for decades online and offline.

This allows you to offer pleasing discounts while still moving a strong number of products.

Through our 7cart program, you have all the tools you need to create effective sales and promotions. Interested in learning more?

Read more
Read more