Followers to Customers: How to Build Better Twitter Ads That Convert

Advertising on Twitter 

Twitter is a popular tool for people looking to promote their businesses online. As of February 2019, the website has 321 million active users, so there are lots of people you can reach out to. Content moves fast on Twitter, so your goal is to create ads that both stand out and convert. Use this guide to develop ads that play to Twitter’s strengths and convert lots of users. 

Narrowing Your Targets 

Twitter on Desktop

Since there are so many people on Twitter, you need to find a way to target the specific audience you want to appeal to. By using the built-in Twitter Analytics tool, you can specify the market you operate in.  

From there, you can build ads that can target the groups of people you are aiming for. The analytics tool allows you to see which people you have converted, and you can see what their interests are. This will give you an idea of who you should be trying to appeal to with your ads. Try and do some research online to find keywords these users are likely to search for on Twitter.  

When building ads, you can target accounts that offer content that is relevant to yours. This allows you to advertise to the followers of these accounts. By having a specific target to aim for, it will be much easier to develop ads that will attract the right people to your website. 

Better Visuals Make a Difference 

Camera

Another tip for building stronger Twitter ads is to incorporate eye-catching visuals. Visuals are better at attracting people than plain text, so if you want to advertise something you will need a good photo of it to present in your post. Blurry images will not impress users, so make sure you have a good camera so you can take high quality photos of your products. For reference, 1024 x 512px is considered the ideal size for Twitter images. 

Try posting an image of someone using the product, since this is more interesting than an image of the product by itself. Lots of people quickly scroll through their feeds, so make your images pop with color so no one misses them. If your photos impress users, they might retweet your posts so other users can see them. 

Tricks for Writing Copy 

Typing on Laptop

One way you can convert more users is to use a few tricks when you write the copy for your ads. First, when you are advertising a sale, use percentages rather than actual dollar amounts. A large percentage will be more attractive to users than a small dollar amount. 

Another simple way to increase conversions by promoting urgency with your posts. When you are promoting a sale that is ending soon, be sure to mention that the sale will not last much longer. Terms like “ending soon” or “limited time” can drive interest, since they will entice users to see what you are offering before the promotion ends. 

Be Timely With Event Targeting 

Many people use Twitter to discuss popular events, and others use it to talk about holidays. Depending the type of products you sell, promoting your Twitter ads during specific holidays or events can net you a lot of conversions. Since content moves quickly on this site, nailing the timing of your posts is essential if you want to perform well. 

Twitter’s event targeting feature can help you get relevant posts out at the right time. Using the analytics tool, you can get a clear view of upcoming events and holidays from across the globe. This will give you the information you need to create ads that focus on events that are relevant to your target audience’s interests. 

You can even get detailed information about the people who discuss these events the most. This allows you to tailor your ads towards a specific demographic. 

Another smart way to promote your business on social media is through contents and giveaways. Interested in learning more?

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A Guide to Homepage Conversions: Essential Elements to Include

Designing a Successful Homepage

The homepage is the first thing most people will see when they visit your website. A well-designed homepage highlights the features of a business, and should offer users opportunities to explore the rest of the site. Without a good homepage, it will be difficult for you to convert people into paying customers. 

Design your homepage with the following elements to improve conversions for your business. 

A Good Headline or Tagline 

Homepage on Laptop

The best homepages tell visitors what a website can offer them as soon as they sign on. To get conversions, you need to have a short, but strong headline or tagline at the top of the page. Frontloading your homepage with too much information right away is a good way to scare potential customers away. 

Make sure your headline is clear and concise, and conveys what your business is selling. People are visiting your website for a reason, and this copy should let them know that you can solve their problems. From there, you can go into more detail about your services with a few short paragraphs below the headline. 

Calls-to-Action 

Calls-to-action are among the most important elements for a store’s homepage. They present visitors with actions to take, and give them the opportunity to explore more of the website. This is how you can guide visitors to pages that will convert them into paying customers. 

Design CTAs with colors that contrast from the rest of the homepage so visitors can locate them immediately. Link out to landing pages that have forms on them, since they have the best chance of converting users. Try to focus on 2 or 3 CTAs for your homepage; you run the risk of overwhelming new visitors if you include more than that. 

Contact Information 

Phones

Your company’s contact information should also be included on the homepage. People who visit your website may have some questions about your services, so you should make it easy for them to contact you. Even if you have a dedicated contact page, having your contact info on the homepage can help with conversions. 

It would be best to put this info in the footer of the page so it is separate from the rest of the page’s content. Include your address, phone number, and email so people have several ways to reach out to you. 

Social Media Links 

Social Media Apps

If you have social media pages, link to them in the footer too. By doing this, you give visitors a chance to follow you on other websites. This allows them to keep engaging with your business, which can lead to more purchases in the future. 

Link out to the pages using each platform’s respective icon so visitors can quickly recognize them. Try implementing a live feed on your homepage for one of your social media pages so visitors can get a taste of the content you offer. 

Social Proof (Trust Elements) 

Another way to improve your homepage is to use the concept of social proof. Social proof is the idea that people will copy an action if someone else had a positive experience doing it. If you show visitors that people enjoy your products and services, they are more likely to convert. 

For example, positive reviews and testimonials show that people enjoy working with your company. This can make new visitors more trusting of your brand, and can lead to conversions.  

Include these quotes on the homepage so new users get a positive impression of your brand. Any quotes you post should be accompanied by names and photos to give them more credibility. If you have earned any certifications you should show them off on the homepage as well. 

If you have signed up with Logicblock recently, learn how to set up your homepage with the 7cart system. 

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