The Importance of Loyalty: Crafting the Perfect Rewards Program

The Importance of Loyalty: Crafting the Perfect Rewards Program

Loyalty is Key in eCommerce

A key component of selling products online is enticing shoppers to buy from you multiple times. Research has shown that the majority of your sales come from customers who frequently visit your storefront, so keeping them happy should be a top priority. A smart way you can keep people around is to offer an effective loyalty program, since this will provide shoppers with an incentive to shop from you again in the future. Use this guide to learn the essential elements that make up a strong loyalty program.

Setting Your Goals

Planning a Strategy

Like with any business strategy, you need to define the goals you want to accomplish with your loyalty program. First, review the shopping habits of the all your customers. This includes people who shop from you frequently, and people who have only shopped from you once. This will help you get a better idea of what people are looking for from your business, allowing you to figure out what you want to do with your loyalty program.

Perhaps you trying to convince regular customers to buy bigger orders when they visit your online store. Maybe you want to see if you can sell different types of products to people who only buy specific items. Of course, there is the chance that you are simply trying to get people to come back to your store to buy more products.

By having defined goals it will be much easier to develop a streamlined strategy for your loyalty program.

Selecting Rewards to Give

Pink Gift Box

When it comes to designing a loyalty program, selecting the actual rewards is one of the most important tasks. These rewards are what will entice customers to shop from you again in the future, so you need to put a lot of time into selecting them. From digital items to physical items, there are a lot of options you can choose from.

Discounts are among the most common loyalty rewards, since people enjoy saving money when they shop. You could also send special care packages that contain some helpful products. You can even reward people with points that can be exchanged for money they can use on future orders. However, one of the best things you can do is offer exclusive privileges, such as the ability to buy special new products before the general public can.

Different customers will be looking for different incentives, so being able to offer a decent selection of rewards will make your program more enticing.

Give People Options to Earn Rewards

Search on Social Media

One of the best things you can do with a loyalty program is to give customers plenty of options in regards to getting discounts and other rewards. Every person has their own shopping habits, so limiting the ways people can use your program will limit its appeal. Of course, you need to give rewards to people who buy your products, but there are other ways to reward loyal customers.

If you offer points through your loyalty program, allow customers to earn them by engaging with other parts of your brand. Give points to customers who follow your social media accounts, watch your videos, and sign up for your online newsletter. If you make it easy for people to earn rewards, then your program will be much more interesting.

Keep Your Explanations Simple

It is important to keep things simple when working with online programs, and this is no exception when it comes to explaining how your loyalty program works.

Your customers might not immediately grasp the value of your program, so you will need to set up a small page with a description of how your program works. The key here is to explain the basics of your program in a way that anyone can grasp quickly. Highlight the biggest benefits, and give a brief look at how people can quickly reap the rewards you are offering.

On a similar note, you need to make the sign-up process quick and easy as well. Online shoppers do not always have a lot of patience, so if it takes too long to sign up then people probably will not join your program. Only ask for the information you absolutely need, and avoid building out a massive sign-up form.

Through Logicblock’s 7cart system, you can enable loyalty points so your customers can earn money back as they shop. Want to learn more?

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Instagram Tools You Can Use to Advertise Your Business

Using Instagram for Marketing

Social media platforms can be used market your online business to a wider audience, and one of the most popular platforms available is Instagram. Online sellers have found success here, primarily because the idea of sharing images online complements the process of selling products online. To enhance the platform, developers have built additional tools for sellers to use in conjunction with Instagram to reach larger audiences.

Take some time to learn about how these tools can help your business.

Enlight Photofox

Camera

The key to successful marketing on a platform like Instagram is to showcase your products in the best light possible. Even if you are a master photographer, there is more you can do to enhance your photos before you upload them to your account. One tool you can use to do this is the Enlight Photofox app from Lightricks Ltd.

By uploading photos to the app, you can edit them right on your phone. Make photos more artistic by editing individual layers and adding some special effects. You can even blur out certain objects in the background if you think that they could distract users from the product you want to display. By using this tool you can make your great photos even better.

Later

An important part of running any social media account is finding the optimal time to upload a post. If you ship products across the country, you have to factor in differing time zones, since some people may not be up to read your post and will not go back to find it. Formerly known as Latergramme, Later is a tool you can use to schedule your posts more effectively.

Using Later, you can schedule your posts ahead of time so they go out at the exact time you want. Not only that, the program allows you to see what your future posts will look like before they go out, allowing you to catch any mistakes before they go live. Later has a basic plan you can try for free, so give it a shot to see if it helps you with planning your Instagram schedule.

Iconosquare

People Using Smartphones

If you are having trouble keeping track of your Instagram analytics, the Iconosquare app is a great tool to use. By using the app’s analytic technology, you can track the real-time performance of your posts, as well as your follower growth. You can also see how other factors, such as hashtags, can affect engagement with your followers.

Even better, you can use Iconosquare to compare your performance with competitors in your market. If you find that you are falling behind, you can use the information gathered to make proper adjustments to future posts. With this analytics app, you should see a strong improvement to your performance on Instagram.

Hashtagify (Instagram Version)

Hashtags are powerful tools for online marketing, since people can use them to see items associated with popular trends. Adding a good hashtag to one of your posts can help you direct a lot more traffic to your profile, and to your storefront from there. If you are having trouble finding a strong hashtag to include, you should consider using Hashtagify.

Originally developed for Twitter, this powerful search engine was later expanded for use with Instagram. By typing in a single word related to your brand or products, the system will search for all the trending hashtags associated with them. You can then incorporate these hashtags to help your post get in front of as many people as possible.

The app was recently enhanced as well, and now you can use it to track how many conversions your posts are getting with the new hashtags.

With these tools at your disposal, you should see a healthy amount of activity on your Instagram profile.

Want to learn more about the importance of marketing in eCommerce?

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Customer Spotlight: Day to Day Essentials

Working with Day to Day

Located in Fairfield, NJ, Day to Day Essentials is one of many companies that is partnered with Logicblock. After struggling with its initial website launch, the company’s founders took interest in our 7cart system, and a partnership grew from there. Learn more about Day to Day, and see how the company and its owners have benefited from using the 7cart eCommerce platform.

The Company’s History

Day to Day logo

Day to Day Essentials was founded in 2010 by Mike Colli and Ahmad Kahf, who have been friends since childhood. Since the beginning, their goal has been to help customers save money, while maintaining strong core values, including respect, flexibility, and trust. Their company primarily focuses on selling to small and large businesses in the New York/New Jersey area.

Colli and Kahf started selling paper products and trash bags, but their selection has expanded dramatically over the past decade. Not only do they offer cleaning chemicals and packaging materials, they also work to repair cleaning equipment as well. There have been challenges along the way, but the two founders have always managed to find a way to overcome them.

Partnering with Logicblock

Day to Day has been partnered with Logicblock for almost two years now. When Colli and Kahf originally launched their business they did so with their own website. However, they had trouble figuring out what they wanted to do with the site, and this led to a lot of money being wasted.

After talking with some of their vendor partners, the two eventually came across Logicblock and the 7cart system. They were impressed with all of the system’s features, as well as how easily they could be implemented. Not long after, Day to Day and Logicblock partnered up, and have been working together ever since.

How Day to Day Has Benefited

Colli and Kahf utilize all the different features included with the 7cart system, including the tools for price comparison and product updates. Kahf has said that he enjoys the price comparison tool in particular. Since partnering with Logicblock, he has noticed that customers have been buying much larger orders.

Since the 7cart tools are automatically updated within the system itself, the two founders only have to worry about handling a few select tasks at a time. This eases up their workload, giving them more time to focus on other important matters. Overall, by partnering with Logicblock Day to Day has been able to expand much further than it could before.

Relationship with Logicblock

Kahf briefly discussed his relationship with Logicblock, and he has been very pleased with how things have been so far. He stated that the company has been very helpful, and has responded quickly to any ticket requests that have been issued. He also discussed how the platform is easy for novice workers to figure out, which is helpful for any company trying to break into the online scene.

Kahf had worked with two previous companies for website design, but had not been pleased with the results overall. With Logicblock, he feels that his company has all the tools it needs to succeed online. As this point in time, he does not see himself working with any other online shopping platform.

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