How to Run Contests & Giveaways That Get You Fantastic Promotion

Promoting Your Business Through Giveaways

One of the simple facts of life is that people like to get free stuff, especially when the things being given away are of relatively good quality. Online sellers have caught wind of this, and have learned to use contests and giveaways to promote their businesses. Giveaways can drum up a lot of attention for your business, so long as you manage them responsibly. Learn how to create a successful giveaway that will get your company some good promotion.

Defining Your Goals

Writing in Notebook

Any seller that is setting up a contest or giveaway is trying to accomplish something specific, so it is important to lay out the goals you want to meet ahead of time. Are you trying to get more people to subscribe to your email list? Or are you trying to get more followers on a specific social media platform, like Instagram? List out all of the goals you want to meet so you have a reference to go off.

By setting these goals early on, it will be easier to figure out how you need to handle your giveaway. For example, if one of your goals is to build up followers on Facebook, you now know that most of the promotion for your giveaway should be handled on that platform.

Going into the planning process without defined goals can lead to you attracting the attention of people who have no interest in buying your wares.

Selecting the Right Prize

Giving a Gift

When it comes to setting up a giveaway, a critical task is selecting the right prize to give away. The prize is what people are after, so you need to make sure you select it before you move forward in the planning process. Since you are trying to drum up attention for your business, you want to give away something special that catches the interest of consumers and is hard to find elsewhere.

Gift cards are always a reliable prize since people enjoy discounts, but they might not be special enough to catch the interest of a wide range of people. One of your best options is giving away a limited edition version of a product on your site that people have high interest in. Since people cannot get this special item from other sellers, they will be inclined to sign up for a chance to win it.

Setting Things Up

Once you have prizes selected, it is time to actually set up your giveaway. To make things easier for yourself, there are several tools you can use online to create the giveaway. There are a number of tools to use, including ShortStack, Rafflecopter, and more.

Gleam is one of the most popular giveaway tools, since it allows people to enter competitions multiple times using different social media platforms. By using it, you can attract people from across different social media channels, while also giving each of your accounts more exposure. Make sure you set a fair duration for the giveaway so people have enough time to enter.

Marketing Your Giveaway

After setting up your giveaway, you need to create a strong marketing campaign so you can entice people to join it. After all, people will not join in if they do not know a giveaway is even going on in the first place. In order to maintain consumer interest, you must consistently market the giveaway throughout its duration.

Spread ads through your social media platforms and email lists so you can entice people to enter. Make sure you give people an opportunity to subscribe to your email list you can give them info about your products and updates for the giveaway. Do not forget to use sponsored ads on social media to attract people outside your current customer base.

Finally, make sure you make it clear when the giveaway ends, so people know how much time is left to join.

Partner with Effective Influencers

Handshake

Even with your best efforts, your marketing campaign alone might not be enough to pull in a large number of consumers. This is why you should work with partners and influencers who can spread the word about your contest or giveaway. Over the course of your career you have probably built partnerships with people who can reach out to tons of people; you should put those partnerships to work.

Talk with your partners, and see if any of them focus on an audience that you would like to draw in. You should also consider doing research online to see if there are any influencers who would be in interested in working with your brand. With the help of partners and influencers, your giveaway will gain a lot more traction online, and you will generate many more leads.

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Improving Navigation: Help Your Customers Find What They Want

Helping Customers Get Around

There are several elements behind a well-designed website, and navigation ranks as one of the most important ones. If customers cannot easily find what they are looking for, you will have trouble making a lot of sales. Making an easy-to-navigate website can be a bit tricky, because not everyone can use the search bar to simply find what they want. Try using these tips to improve your site’s navigation so you can make shopping easier for your audience.

Make the Search Bar Easy to Find

Searching on Laptop

The most prominent navigation tool for any eCommerce website should be the internal search bar. According to Econsultancy, 30% of users use a website’s internal search bar to directly locate any products they want to purchase. Therefore, the search bar itself should be placed in such a way that anyone can find it as soon as the website loads up.

On most eCommerce websites, the search bar can be found in the middle area right at the top of every single page. This is done so users can easily find the search bar on every page on the site. Make sure the search bar does not obscure other parts of the site, or else users will have trouble seeing what else is on the current page.

Provide Autosuggest or Autocorrect

Proofreading

Something important you must realize about online shoppers is that they are not always the best at spelling. They may know exactly what they are looking for, but they might be unsure of how to spell it out in the search bar. This can make it difficult for them to find what they are looking for, so it would be wise to include an option for autosuggestions on your site.

With the autosuggest function (or autocomplete function), the search bar will be able to detect what the customer is looking for before the word is typed out. With the right functionality, the tool can also help direct users to the right items even when the spelling is slightly off. Lastly, this function also allows the search bar display similar items to the one customers are directly searching for, giving them more options to work with.

List Subcategories Under Multiple Parent Categories

When designing the top navigation bar, you should consider double listing subcategories across several parent categories if it makes sense to do so. It is understandable why some designers avoid doing this; having duplicate subcategories may cause confusion for some users. However, if a particular subcategory logically fits under multiple parent categories, there is no harm in repeating it.

Say for example that someone is looking for pencils to use at college. If the pencils are only listed under the office supplies subcategory and not the school supplies category, then the person may not be able to find them as easily. If it makes sense to do so, duplicate subcategories so users can find products quicker.

Make it Easy to Find Sales & New Products

Sales Percentage

Many of the people who shop online are after products that are either brand new or discounted. To complement these types of shoppers, you should have a dedicated area for new products and discounted items right on your homepage, or in the top nav bar. That way, people do not have to dig around through subcategories just to find what they are looking for.

To give an example, consider putting a label for discounted products in your top navigation bar so people can quickly find items on sale. You can do something similar for new products as well. Another smart thing you can do is to include filters on each of the category pages so people can find new items and discounted items for each type of product you offer.

Other Tips & Tricks

To wrap up, here are a few smaller tricks you can use to improve your site’s navigation capabilities. Make sure your website displays your company logo on every page, and make sure it links out to the site’s homepage. You should also have a link for each primary label in the top nav bar so users can get to a broader landing page for each type of product.

Lastly, try to display your products as much as possible in the site’s navigation. That way, your customers can figure out what a product looks like before clicking on the product page. Keep all these tricks in mind during the design process and your customers will have a much easier time getting around your site. Of course, this should lead to many more conversions in the future.

With Logicblock, you have several tools at your disposal to make it easier for customers to search for particular products. Want to learn more?


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