Start Preparing for Black Friday & Cyber Monday Now

Getting Ready for the Biggest Shopping Days

Out of all the shopping days, Cyber Monday and Black Friday rank among the most important days for online sellers. Over the span of a few days, millions of shoppers will be looking out for the best deals they can get on products being sold online. Lots of people shop on both of these days, so it is imperative that you are ready for these shoppers so you can have a profitable period.

Since Cyber Monday is only a few days after Black Friday, you can save yourself a lot of work if you make preparations for both at the same time. Get ready for these busy shopping days by making the following preparations.

Can Your Site Handle Large Amounts of Traffic?

Using Laptop and Tablet

Before Black Friday and Cyber Monday arrive you should think about your site’s capabilities in regards to handling traffic. It should come as no surprise that massive deals attract lots of people, so on these days you will have many more shoppers to work with. If your website cannot handle the influx of shoppers it will probably slow down, and if the traffic becomes too much to handle it might crash all together. That is the last thing you want to happen.

To prepare, go through your analytics from the previous shopping season to see how many people visited your website last year. With this information, you can develop a general idea of how many people may visit your site. If you have any concerns, set aside some time to speak with your website provider so you can make sure it is prepared for the influx of shoppers.

Logicblock partners will not need to worry; our advanced infrastructure ensures that our websites run at the best possible performance, even under strenuous conditions.

Check Your Inventory for Both Days

Storage Warehouse

The most important aspect of selling on a busy shopping day is having enough products to sell. If you run out of products to sell before the day is over then you will be missing out on thousands of potential sales. Use estimates from the previous year to get an idea of how much inventory you will need to keep up with demand. Applications such as Tradegecko can help you keep track of your current inventory before Black Friday arrives.

This is especially important if you, like many other sellers, take part in both Black Friday and Cyber Monday. Make sure you have enough stock for both days so you do not run out for the second day. It would be disastrous to have a good Black Friday, only to find out that you do not have enough products left to sell for Cyber Monday.

How Are You Handling Discounts?

Discounted Clothing

Online shoppers are looking for good deals on quality products, so you need to have a game plan in regards to how you will handle discounts. Typically, it is a good idea to offer discounts up to at least 20%, because anything lower will probably not interest consumers. Offer larger discounts if you can afford to do so, because better deals can lead people away from your competitors.

Place discounts on your most popular items so you can entice more people to pick them up. If you can, put a countdown on your homepage to create a sense of urgency within customers. Finally, if you plan to offer discount codes on these days you should test them to make sure they work before people attempt to put them in.

Fix Broken Links & Old Information

Dead links are a problem for any online seller, but they can be especially disastrous on days like Cyber Monday. If links are not working properly they will not be able to bring your customers to product pages, and this will lead to lost sales. Even worse, dead links make people think that your site is not working properly, and users will likely sign off as a result. Test all the links on your site and fix any of the ones that are not working.

In addition, you should also be keeping an eye out for any outdated information that is still lingering on your site. For example, if the contact email on your site is out of date, users cannot contact you if they need help with something. Check your contact information and other important pages to make sure everything is up to date.

Create Your Email Marketing Campaign Early On

Checking Email on Computer

A strong email campaign can help you bring customers from your email list to your store on Black Friday and Cyber Monday. You can use this to let people know what products are going to be on sale, and they will know to visit your store when the sales go live. It would be wise to design this campaign as soon as you can so you can send emails over the weeks leading to Black Friday.

Design your emails in a way that quickly delivers information while also presenting strong visuals that people will remember. Usually, keeping your email simple is the best option. You can use your emails to offer special Black Friday discounts to any customers who have been with you for a long time. Special incentives like these can convince people to buy from you instead of your competitors.

Cyber Monday and Black Friday are the busiest shopping days during the holiday season, and it is important to prepare for them. Want to learn more about why preparing for the holiday shopping season is crucial for businesses?
 

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The Top Holiday eCommerce Trends For 2018

Popular Trends for the Holiday Season

The holiday season is quickly approaching, and online sellers are already preparing for the influx of holiday shoppers. If you are preparing for the holiday shopping season, it might be a good idea to get an idea of how this shopping season will be different from last year’s. Prepare for the holiday shopping season by checking out some big trends that are expected to make a strong impact this year.

eCommerce Sales Are Going Up

Pile of Coins

While many people still visit shops during the holidays, the amount of people who shop online for gifts is steadily increasing. According to Digital Commerce 360, it is believed that U.S. shoppers will spend $119.99 billion during the 2018 holiday season. This is a 15.5% increase over the previous year’s total of $103.88 billion, and this is definitely a strong jump up.

As the eCommerce industry continues to grow, more people are adapting by making more purchases online. According to an Internet Retailer survey conducted earlier in the year, 76% of shoppers from the United States said they bought around 25% of their gifts from online shops. Online retailers can make it big during the holiday season, so long as they are prepared.

Mobile Will Likely Dominate

Man Using Smartphone

Shopping on mobile has been on the rise over the past few years, and this trend will only go up during the 2018 holiday season. According to comScore, shoppers spent around $31.8 billion on gifts during Q4 2017 through the use of tablets, phones, and other mobile devices. Though not all shoppers make purchases on mobile devices, many use them to compare prices and see what items are currently in stock. As a result, mobile usage plays an important role in the holiday shopping season.

As the amount of mobile shoppers continues to grow, some are expecting mobile purchases to overtake desktop purchases for the first time this year. Many outlets, including Salesforce, expect mobile users to account for 68% of the eCommerce visits made at the end of the year. Whether or not this ends up being true, the point to take away is that you must optimize your site for mobile users if you want to succeed during the holidays.

Branding & Savings for Shipping Boxes

Another trend that is expected to pick up over the holidays is the use of shipping boxes for the purposes of branding. Custom shipping boxes are easier to afford nowadays, and they can help personalize any orders you ship out. Personalization helps make an impression on buyers, and if you make a strong enough impression you can draw those people back in after the holidays.

If you can avoid buying unnecessarily large boxes, you can save a lot of money on this process. In addition, you can also personalize the inside of a box by including information about sales or a personal thank you note to new clients. Make a strong impression on your customers so they come back long after the holiday season concludes

Customers Expect Faster Shipping

Shipping Truck

Faster shipping times continue to be a crucial part of the holiday shopping season. Buyers need to have their products before holidays like Christmas arrive, and online sellers are expected to ship items quickly as a result. As major online retailers continue to deliver products in record time, smaller companies are expected to keep up.

When deciding on a warehouse to partner with, make sure you select one with an ideal location so you can quickly deliver products to a wide selection of people. If you have a physical location, same-day pickup might be a smart option to include for last-minute shoppers. No matter what you do, if you can get products into shoppers’ hands faster you will be much better off during the holidays.

Need help preparing for the holiday shopping season? We have gathered some tips and tricks you can use to prepare for this busy period.

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