Customer Spotlight: Office Supply America

Meet Office Supply America

Office Supply America Logo
Located in San Antonio, Texas, Office Supply America is a major supplier of office supplies, office furniture, and computer supplies. The company was not satisfied with the platform it was using previously, and it wanted a new website that had more flexibility. This ultimately led to the company partnering with Logicblock in 2015. We spoke with Tim Kreusel, the president of Office Supply America, to learn more about how his company has benefitted from using our 7cart system.

About Office Supply America

Office Supply America is a family-run business that originally opened in 1976. It primarily serves clients in the San Antonio area, and focuses on selling office furniture, computer supplies, office supplies, and other products.

The main products offered by Office Supply America come from the general SP Richards catalog, though the company does offer products from some other manufacturers. The company also helps out with office floor planning, and offers furniture installation services for local companies that purchased their products.

Partnering with Logicblock

Tim’s previous provider was Britannia, and he was very satisfied with the partnership. As time went on, however, ECI purchased Britannia, and Tim had to partner with ECI so he could keep his website running. Moving to a new platform cost Tim a lot of money, and while he worked with ECI he saw that there were practically no reductions to his monthly bill. To make matters worse, Tim was forced to sign up for a new platform every time

changes occurred, and if he did not make the move quickly he would lose the functions of his original Britannia system. Tim did not feel secure with this set up, and as time went on he realized that he needed to find a new partnership.

When Tim first spoke with Logicblock he was impressed with how easy it was to understand the 7cart system. After the partnership was set in stone the Logicblock staff designed the basic site that Office Supply America currently uses. After the design was finished Tim made a few minor changes to the design so it would accommodate the needs of his company. Office Supply America launched its new website with Logicblock in August 2015.

Benefits of Using the 7cart System

Office Supply America Office Chairs
One of the reasons Tim decided to partner with Logicblock was because of how easy it was for him to get his questions answered. He likes the help ticket system in particular, because it allows him to get quick responses to his questions. In addition, it also allows him to store a complete record of questions and answers that he can call back to at any time.

Office Supply America benefits from many different parts of the Logicblock platform, including the more efficient site layout. Tim believes that his company’s new website is much better presented than the one he used previously. He stated that many of his clients speak with him to praise the website’s straightforward design, since it makes it easy for them to search for particular products. He also praised the 7cart system for offering a lot of flexibility, since it allows him to easily make changes when he needs to.

Relationship with Logicblock

Tim is very grateful for how well his partnership with Logicblock has turned out. He said that the training Logicblock gave his company before the launch of the new website was very effective, and he was very pleased with how everything turned out.

The thing that Tim is most grateful for, however, is how he and his company always feel appreciated. Tim prefers to work on a platform that is not constantly changing, and he is grateful that he has never felt pressured to continuously make drastic upgrades to his website while working with us. This, on top of how helpful the Logicblock staff has been with answering his questions, makes Tim very appreciative of the partnership he has in place.

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Common Problems Customers Face & How to Avoid Them

Common Problems Customers Face & How to Avoid Them

Solve Your Customers’ Biggest Issues

Shopping online is a great luxury for many people, but that does not mean it is always a smooth experience. Every once in a while shoppers deal with annoyances that can make it difficult for them to buy the things they want. As an online seller, you have to make your customers happy so they stick with you in the future. If you would like to learn how you can help your customers have a smoother shopping experience, please continue reading.

Vague/Unclear Return Policies

Cardboard Box

Return policies are important for online sellers, because your customers may need to return products they bought. There will be times when products are damaged during the delivery process, and other times customers may buy the wrong items by mistake. Having a well-defined return policy is crucial, because your customers should be able to easily return products if they are having issues with them. Customers are more likely to shop from you again if you help them with any issues they have as soon as possible.

If you do not put a lot of effort into crafting your return policy your customers may have trouble figuring out how to send products back to you. When you are writing your return policy make sure you write a detailed and fair return policy that customers can easily understand. Also, make sure that your customers can easily find your return policy so they can read it over before making any purchases.

Not Enough Information on Product Page

Browsing on a Tablet

One of the biggest challenges of selling products online is getting someone to buy something he or she cannot physically hold. Product pages are extremely important for online sellers, because they contain all the information that customers would want to know about the items you are selling. However, customers can get frustrated quickly when they cannot find useful information about products they want to buy.

When you are writing copy for a product page you should talk about all the important details, including available sizes and colors. On top of this, the page should have high-quality images and demonstration videos so you can properly show off the product. Try to include as much information as you can on the product page, as this will increase the chance that shoppers will buy your wares.

Navigation Problems

Another common issue that online shoppers face involves navigation. Customers should be able to easily navigate your online store on both a desktop computer and a mobile device. If shoppers have trouble figuring out how to navigate your site they might get frustrated and click off.

Simplicity is key, so when you design your storefront make sure your customers do not have to work too hard to get around. Try to keep your website from getting too cluttered, because customers will have a hard time getting around if they presented with too many images on one page. You should design your website in a way that minimizes the amount of clicks your customers have to make to reach a certain page.

Connection Issues and Digital Payments

Wired Internet Connection

Online shoppers are able to use many different payment options when they make purchases. However, if an online store suffers from a server error while someone is finalizing an order the payment may have issues going through. In some situations, customers may be charged without the seller receiving the payment, and when this happens it can be troublesome for the buyers to get a refund.

When an online transaction is made it has to go through a few different digital entities so it can be completed. If one of these entities suffers from a technical issue the transaction may have problems going through. You should always test your servers so you can ensure that your website is running properly at all times. If your website is suffering from connection issues you should speak with your web host to get the problem fixed as soon as possible.

Poor Customer Service

Woman Speaking with Earpiece

Customer service is one of the most important aspects of operating an online business. Not all customers want to immediately return products when they have issues, mainly because they believe that someone at the company can help find a solution. Sellers who have mediocre customer service skills will not be able to help their customers with their problems, so you should make customer service a high priority.

Create a “Contact Us” page on your website so customers can quickly contact you if an issue comes up. Always respond to your customers as quickly as possible, because if you wait too long they might take their business elsewhere. If you are too busy managing other parts of your business you might want to hire someone to manage customer service for you. If you see that people ask a lot of similar questions, write up a FAQ section so people can have their questions answered without having to contact you.

Making your customers happy is the key to having them return to your store in the future. Keep this information in mind and you should be able to help them avoid major issues while they shop.

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