How to Create an Ideal Product Page

Crafting an Effective Product Page

If you want your customers to buy your products you need to make sure the product pages on your website are in good condition. Well-designed product pages are important for online sellers, because they can help capture the interest of shoppers and convince them to buy your wares. Take some time to read about the key components that are needed to create a strong product page that converts users into customers.

Write Creative & Informative Descriptions

Typing on Laptop

When you are designing a product page, you need to write text that accurately describes the product you are selling. The product’s description needs to include any important information that your customers would want to know before buying the product. Keep the description concise by highlighting important points, including size, available colors, and the product’s main features.

On top of this, you should also try to be a little creative with your product description. Try to make the description as engaging as possible, as this will make users more inclined to read through the entire product page. Finally, make sure to include keywords that accurately reflect your product’s features so the page will rank higher on search engines.

Logicblock’s 7cart system allows you to add bullet points to your product pages so customers can quickly see a product’s most important features.

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Make the Price Tag Clear

Dollar Bills

Another thing you should do on your product page is make sure that the price of the product is clearly displayed to customers. Customers need to know how much a product is so they can determine whether or not they can afford it. If your customers cannot quickly figure out how much a product is they might avoid buying it altogether.

Generally, you should put the price right at the top of the page so it is easy to locate. It is also a good idea to make the text size for the price larger than the rest of the text on the page so it stands out more. Do not make your customers dig around the entire page to find the price tag, because that will only end up frustrating them.

Add High Quality Images & Videos

Camera on Desk
If you want people to buy one of your items its product page needs to have high quality images. High resolution images give your customers a clear idea of what they are about to purchase, so make sure you take good photos of your products. Low quality images can make your products look unappealing, and this can scare potential customers away.

You should also consider adding videos, because they are good at helping you to deal with skeptical buyers. Selling products online can be a challenge, mainly because shoppers are not able to hold a product in their hands. A demonstration video can show potential buyers a product in action, giving them a better idea on how it works.

Product Reviews & Ratings

Another component needed to make a good product page is reviews made by people who already shopped from you. According to The Drum, 93% of online shoppers stated that online reviews made an impact on their shopping decisions. If an older customer recommends one of your products, it will be a lot easier for you to sell it to new customers.

Make sure you display the overall rating for an item on the top of the product page, as this will allow customers to see whether or not people like it right away. Set aside a separate section on the page for written reviews so customers can see the in-depth thoughts of past customers. Reviews can make a big impact on a shopper’s decisions, so make sure you include them on your product page.

Make it Easy to Add to Cart

Man on Computer

One final thing you should do is make sure that it is easy for your customers to add your products to their shopping carts. You need to add a call-to-action to your product pages so customers can easily purchase your items. After all, there is no point in crafting a strong product page if your customers are not able to buy the product that is displayed.

When you are setting up the product page, put the “add to cart” CTA right at the top so users do not have any trouble finding it. You should also use a bold color for your CTA so it will stick out on the page. Don’t let the button blend into the background, or else customers will have a hard time buying the product in question.

Having effective product pages is important for any online seller, so make sure you include these elements when you are designing yours.

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Why eCommerce Matters for Local Businesses

Online Content Helps Your Offline Storefront

In recent years, local business owners have been taking notice of the increasing popularity of online shopping. Retailers have learned that there are major benefits that come with operating an offline store that utilizes online marketing strategies. As a result, many brick-and-mortar store owners have been using online content as a way to get local shoppers into their stores. Take a few minutes and learn how properly utilizing online content can help improve in-store traffic for your local business.

Customers View Websites First

Man on Computer

One reason why online content is so important for local businesses is because most customers like to do research online before they do any shopping. According to Retail Dive, more than 65% of customers research local businesses online before heading out to buy something in person. This means investing in a well-designed website can draw more customers to your store, improving your local presence.

Having detailed product pages on your website can help you convince customers to buy your wares when they do research online. On top of this, you can draw more people to your physical store by allowing customers to review your products. People like to look at reviews for certain products so they can see if other customers liked them. If they see that customers liked a particular product, they might head out to buy it.

Social Media Content Drives In-Store Traffic

Using Mobile Phone

In addition to browsing websites, people tend to use social media to gather research about particular brands and products. Shoppers frequently bring their phones with them when they shop, since this allows them to find information on certain products while they are at the store. As a result, social media can help you engage with your customers, both at your store and online.

Social media can be used to showcase popular products and highlight key sales that are coming up in the near future. Your store can get a lot of attention if people start sharing these kinds of posts online. You can also post videos that show your customers how particular products function at home. For any customers who are unaware of your social media channels, you can promote them in your store so customers can keep up-to-date on upcoming products and deals.

Order Online, Pick Up In-Store

Front of Store

One benefit local business have in regards to online shopping is the practice of ordering a product online and picking it up in-store. This practice involves customers shopping for products online, and having the local business hold onto the products at the store so the customers can drive out and pay for them. Not only does this help improve traffic for your website, but it also helps get customers to come out to your local establishment.

Online-exclusive retailers that do not have a physical store cannot benefit from this practice, so this practice gives brick-and-mortar stores an edge over the competition. On top of this, if your local store already has the product in stock, your customers can pick it up the same day it was ordered. This gets products to the customers much faster, which can also make your business more enticing.

Learn More About Shoppers

Analytics on Laptop

Another benefit that comes with giving your local business a website is that you can learn more about how your customers shop. Website owners have access to a wide variety of analytics tools that can be used to track data on your site. You can use this data to see how shoppers behave on your website, and this information can be used to improve the shopping experience for your local customers.

To give an example, analytics can show you what items people are searching for the most, allowing you to see what your most popular products are. With this knowledge, you can make adjustments to your physical storefront. For example, once you have learned what your most popular products are you should move them to a place where customers can easily find them. Shopping data can help you learn more about your customers, which in turn gives you the chance to adjust your plans to meet their needs.

Logicblock’s 7cart platform allows users to integrate third-party plug-ins, including many different analytic trackers.

If you are a local business owner, you should consider taking advantage of online trends. Doing this properly can help improve public perception of your brand both online and offline.

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