Logicblock Blog

Is Getting Involved with Retail Arbitrage a Good Idea?

  Tuesday, June 04, 2013- Logicblock

You're walking around a local shop admiring all the hand crafted goods when you spot a particular necklace. You stare at it for a minute trying to figure out why you recognize it & suddenly it hits you, you just saw them on eBay for way more money than they're selling them at this shop. read full post >>

The Current State of the Marketplace Fairness Act

  Tuesday, May 21, 2013- Logicblock

If you're an online seller, freelancer, or have any interest in Internet rights advocacy you've no doubt heard of the Marketplace Fairness Act (MFA). Talk about it has ramped up considerably over the past few weeks as it winds its way through the legislative branch of our government. However, not everyone knows exactly what the Act is, or how it could potentially change their online business. read full post >>

Why Branding Can Make or Break Your Business

  Thursday, April 18, 2013- Logicblock

Think fast: what do you imagine when you hear “Coca Cola?” You likely think of images of people downing soda with condensation dripping down glasses full of the opaque liquid during a hot summer day. Or you think of polar bears and Santa Claus during the cold winter months. read full post >>

Shortening the First Click to Checkout Journey

  Wednesday, March 27, 2013- Logicblock

Your customers don't have time to goof around. They want to click over to your online store, find the items they want and get going. The last thing they want to do is spent time poking around your site trying to figure out where they're supposed to go and why there are so many steps to go through before they checkout. read full post >>

2013 Small Business Trends

  Monday, March 11, 2013- Logicblock

Every year brings new challenges and chances for success for businesses, and 2013 aims to be no different from years past. What will be the big trends for this year? Will we see a move towards more organic based marketing, or will computers take over more than they have now? What types of software will every business owner want to get their hands on this year? Read on below for our predictions! read full post >>

If You are Not Retargeting Shoppers, You are Letting Another Online Seller Snag Your Customers

  Thursday, February 28, 2013- Logicblock

You would think most customers buy stuff from an online store the first time they visit it. After all, don't you do the same? Hop on to a website you just heard about and go ahead and grab the item while you're there? read full post >>

Brand Building and Customer Experience Management

  Monday, February 11, 2013- Logicblock

As any business owner knows, maintaining an identity is a vital part of running a company. It can make the difference between selling a few items versus being extraordinarily successful. An identity gives legitimacy in a way that many aspects of your business can't - the power of instant recognition. read full post >>

Why 3rd Party Checkouts are Awesome

  Friday, February 08, 2013- Logicblock

You've finally got your website and store all ready to go. You've loaded all your product pictures and copy up and designed your site to be perfectly accessible by everyone. Wow, it seems like you've thought of everything. read full post >>

Site Reviews: Critical Components of Your Search Strategy

  Monday, January 14, 2013- Logicblock

However, Ned's friend told him the wrong name, so he has to poke around on Google to find you. He does - but what's this? Next to your website are some reviews of it...and they're not so good. In fact, they paint a picture that's none too flattering of your entire business. read full post >>

Cyber Monday Sales

  Thursday, January 10, 2013- Logicblock

And just like that, the holidays are over. All that preparation and stress, all the running around and late nights trying make everything in your online store perfect only for it to simply vanish in the blink of an eye. It happens every year but it always catches me off guard! read full post >>

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