You want your business to stand out. But in a hectic, constantly-on world, that’s a real tough nut to crack. If you can be mistaken for anyone else, you stand to disappear into the crowd… and other, more unique stores, could end up taking money out of your pocket
But that’s not the only benefit of having a store that’s truly unique and recognizable. Having a unique online store that online shoppers can easily discern as yours and yours alone comes in handy in many different ways. This is why we made sure every Logicblock user has the ability to customize their online stores to get the unique, eye-catching site you want
Here are some reasons why you should pay attention to the individuality of your online store.
No Confusion with Branding
Being unique isn’t just for a sales benefit. A distinct identity can help customers immediately identify what business is yours versus ones that sell the same things. While this naturally helps with sales, there are several other benefits as well
For one, confusion can be a terrible thing for your company. For example, if a customer sees another company making a huge error and blames you, their confusion could lead to bad things for you. Even if you plead your case, you could still lose sales in the meantime. If you stand out enough, this type of blunder won’t happen to you
Customers Come Back
Recall the last time you bought something online – did the online store you visited stand out? If you went on one of the thousands of eBay stores, do you remember the name, their products, or anything else about the experience?
Likely not, unless the store took time to brand itself accordingly. If they did, you would head back to that store to at least look at items you need. Instead, you’ll most likely just type the product you want into a search engine stumble upon another store entirely
The stronger your online store’s identity is, the bigger the chance customers come back simply because they remember you. You stand out in their head when they need another item that you sell. Instead of hitting up Google or searching on Amazon they go straight to your store
Gives You Ideas When You’re Tapped
Nothing is more infuriating than trying to come up with a new campaign or other boost for your store and coming up empty. Sometimes the inspiration just doesn’t come and you’re left spinning your wheels and putting out something half-baked. This does nothing to inspire your customers and you feel let down by your own work
With a strong unique identity, though, you have plenty of material just waiting around the corner. Instead of shooting for something random or out of the blue, you can concentrate on the branding you’ve established for yourself when coming up with ideas. Is your shop beach themed? Thinking surf boards, beach balls and colorful fish
This gives you a rallying point to work around, knowing that you’ve got plenty of planning and work to fall back on. This can also be further inspiration for your customers as the continued work can build your brand up even more and cement your place in their minds and hearts.