Logicblock Blog

Average Order Value: The Answer to your Marketing Budget Woes

  Monday, June 29, 2015- Logicblock

Ecommerce is critical to the success of businesses operating in today‚Äôs online landscape. In order to exist 10 years or even 100 years from now, companies have to operate smarter online. AOV, or average order value is a powerful measure for ecommerce retailers seeking tangible data in regards to customer acquisition costs, return on investment of marketing efforts, and profit margins. Increasing AOV can decrease your vital marketing expenditures (such as search engine optimization, pay per click, etc...) and quickly increase cash flow. Implement some or all of the following ecommerce techniques to strengthen your online presence...  read full post >>

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