2015 has been a year of rigorous development in the mobile marketing field. As the year comes to an end, it is important to look forward and pay attention to what trends will be coming ahead. But first, let’s see how significant mobile usage is becoming:
- By 2016, mobile advertisement spending will exceed
$100 billion - Users now spend more time on their mobile device versus desktop: 51% mobile versus 42% desktop
- 80% of internet users own a smartphone and 47% own a tablet
The numbers don’t lie – the mobile landscape presents more opportunities for marketers to connect with consumers more than ever before. With companies pouring billions of dollars into advertising, it is critical to learn which areas of the marketplace will be updated and optimized the most. We outline five of the top mobile marketing trends of 2016.
1. Social Media Advertising Will Grow
As applications become more and more technologically advanced, so will the marketing tools offered. According to Ad Age, social media posts and advertisements will be more integrated with clear call to actions (CTA). of “Shop Now, “Learn More,” and many more. Instagram and Facebook are planning on implementing these CTAs in 2016. Instagram, being an incredibly visual social media platform, will be a resource used more extensively by marketers. The ability for a clothing company to share a photo of their newest leather jacket on Instagram to their numerous followers, coupled with a “Shop Now” button, could be a powerful way to boost ROI.
2. Smartphone Revenue Might Rise Over Desktop Revenue
Just since 2014, sales from smartphones jumped 73 percent and conversions from desktop dropped in the second quarter. In 2016, one way you can achieve marketing to Millenialsis by making sure that your online shop is mobile friendly. Our 7cart eCommerce solution could help you get in front of the trend in 2016 by offering you a mobile-friendly shop tailored for your users at no additional cost.
Also consider making your store’s checkout simpler by implementing one page checkout. Allow your consumers to pay using PayPal or Amazon Payments so they
do not have to create a special log in to buy from your site.
3. Deep Linking
Mobile users in 2016 will be able to discover app-related content on Google and Bing. This advance is called deep linking and mobile marketers will use this tactic more than ever next year. Through a company website, deep linking could also bring visitors to content on their mobile app, thus, fostering engagement and customer retention. Imagine having the ability to promote your products and services, while connecting personally with a prospective customer – increase applications users, thus, improving your bottom line.
4. Mobile Video Advertisements
Mobile video advertisements are on the rise, which is obvious to users who have a Facebook or YouTube account. According to the Interactive Advertising Bureau, mobile users in the United States report a 50% increase in mobile video engagement on their smartphones versus last year.
The point of entry seems to be through mobile applications with 48 percent of users mostly using mobile apps to watch videos. Cisco predicts that by 2019, approximately 75 percent of the world’s mobile data traffic will come from video. The number of smartphone users, having the ability to view ultra high-definition and vivid videos, has definitely had an impact on this movement. There will be an increase in the number of social media video advertisements, especially those that are brief, creative, and send viewers a concise and clear message.
5. Content is Key
Mobile marketing is all about creating personal experiences for users. With easily accessible consumer data, marketers now truly understand what draws their attention and influences their purchasing habits. Mobile applications now come with the ability to track a user’s interests and behaviors, giving marketers the ability to delivery customized content to each individual user. Mobile marketing is different from traditional internet marketing, in the fact that users searching the internet on a mobile device are often looking for tailored and personalized experiences within applications.
More than ever, internet users are willing to disclose personal data. Mobile applications offering this type of personal information disclosure will be able to access more analytical insights to help improve their experience. People carry their mobile devices with them everywhere and have access to them 24/7, which presents a valuable opportunity for marketers to curate personal content.
Are you looking to optimize your mobile website in the New Year? Learn more about our 7cart eCommerce solution. We wish all of our loyal customers a happy and healthy 2016!