Top Optimizations to Make to Your eCommerce Site
As an eCommerce seller, you must always be thinking about how you can improve your website. When you get a chance, take a look at the current state of your website. If you find that your website hasn’t been making a lot of money, there’s a good chance that it hasn’t been optimized very well. This can be a serious problem for your business during popular shopping periods, so read ahead to see how you can make improvements to your website.
1) Use Keywords for SEO
Using the right words in the right places on your website is important for making it optimized, as they help make your website more visible in search engines. When people are searching for something online, they are more likely to go to a website that appears on the first results page. If your website isn’t one of the first results to pop up in a search engine, there is a good chance that users will be unable to find it.
Using specific keywords in page titles and product descriptions will improve your website’s visibility. You need to use keywords that relate to what you are selling on your website, so try to make them as specific as possible. Keep in mind that certain keywords and phrases and very competitive, and using them can make it very hard to get a good rank in a search engine. Services like Google AdWords can help you find keywords and phrases that don’t have as much competition.
2) Check the Length of Titles and Meta Descriptions
Memorize the numbers 70 and 160. These are the current character limits recommended for titles and meta descriptions, respectively. If you see that a title or meta description is short by 20 characters, or you’re going over the limit, it’s time to make adjustments. When a title or meta description is too long, crucial information could be cut off in the search engine, and users might end up ignoring your website, even if it is one of the top results.
You must also make sure that the meta description gives users a clear idea of what can be found on your website, along with what action that they take once they view the content on that page. If your meta description is too cluttered or convoluted, users won’t bother visiting your website. It is important that you make your meta description clear and concise.
3) Test the Speed of Your Website
People are not always patient, especially when they are shopping online. If your online store is not loading quickly, people will get impatient and may go back to the search engine to find a store that runs faster. Give your website a test drive to see how fast different pages load. People will be more likely to leave if pages take more than a few seconds to load, so if you find that your website is not running fast enough, you need to find out why.
Sometimes your website could be slow because you are using a poorly optimized eCommerce platform, so always make sure you do your research on a platform before you decide to base your entire storefront around it. Also, make sure pictures on your site are reasonably sized, because the larger a picture is, the longer it will take for it to load. Finally, if you use advertisements on your website, don’t go overboard with them, as this can dramatically slow down the site’s performance.
4) Let Customers Review Your Products
When it comes to shopping of any kind, reviews are a big part of making sales. If a lot of people like a particular product, others will be more inclined to buy it. This is why you should make sure your website allows people to write reviews about the products you are selling. By letting people review your products on your site, you are effectively letting your customers market your products.
In addition, this will let your product be updated with new content, even if you haven’t updated the page in a few months, which is good for SEO. On top of this, negative reviews can also help you, as you can learn from any mistakes you might have made in relation to particular products. You can click here to learn how Logicblock allows you to enable and manage reviews on your website.
5) Design Your Website for Mobile Devices
Nowadays, lots of people use mobile devices to do some shopping, so you should always be thinking about how to design your website around mobile. This can be a challenge, because your site in its current form might not work well on mobile, thanks to the smaller screens of mobile devices. Keeping this in mind, you must make sure your website is simple and easy to navigate on mobile devices so you can capitalize on this growing trend.
One option is to create a dedicated mobile version of your website with a new URL that mobile users to be directed towards. If you decide to do this, you must make sure the redirect works properly, so mobile users aren’t directed to the actual website by accident. Many other people use responsive design, which will alter the layout of your website to accommodate for different screen sizes, removing the need to create an entirely separate website. If you want to learn more about the impact of mobile devices on online shopping, click here.
6) Make Sure Prices are Clearly Displayed
A common reason why potential customers may leave an online store during the checkout process is because they didn’t know the final price for a purchase before it was finalized. People like to know how much they are paying for things, and if they find out they have to pay more money than they originally expected, they can feel deceived. Things like this won’t look good for your website’s reputation.When you run an online store, you have to make it clear to your customers what the final cost of a purchase will be. An easy way to do this is to include a total price count in the cart that includes the total cost of a purchase, including product costs, taxes and shipping costs. Don’t hold back prices from your customers, because doing so is an easy way to make them jump ship during the checkout process.
7) Create a High-Quality About Us Page
An easy way for you to get customers more invested in your website is to create a good “About Us” page. You can use this page to tell your customers more about yourself and the story behind your business. You might not think this would be effective, but an endearing, memorable story about your history can help your customers connect to you more. When this happens, they will be more likely to come back to your website and buy more of your products.
This isn’t a hard way to attract customers, but that doesn’t mean you can be lazy about it. An unappealing “About Us” page has just as much of a chance of turning away customers as not having one at all. Try not to sound pushy in your “About Us” page, because this can intimidate potential customers and make them less trusting of your business.
Be creative, and try to tell a humble story that makes people care about you and your website.