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15 Surprise Statistics About Online Selling

  Thursday, November 30, 2017- Logicblock

Online Selling Statistics You May Not Know About

Even if you think you know everything about selling products online, there are probably a few things you don’t know about. The online space is always evolving, and it isn’t always easy to figure out how certain customers will behave. The fifteen statistics listed below should give you some insight on different aspects of online shopping. When you are done, you just might learn something you didn’t know about before.

General Online Shopping Statistics

Man at Computer

  • 79% of Americans shop online nowadays. This is a staggering jump up from 22% back in 2000. (Source)
  • 15% of Americans who shop online usually purchase something at least once a week. (Source)
  • 71% of shoppers believe that they can get better deals when they shop online. (Source)
  • It is estimated that there will be 224 million digital shoppers in the United States by 2019. (Source)

Product Page & Review Statistics

  • 79% of customers scan through product descriptions, making short product overviews essential on the product page. (Source)
  • Including product videos on your product pages can help increase purchases by 144%. (Source)
  • 90% of online shoppers find customer reviews more trustworthy than any information from a professional salesperson. (Source)

Checkout & Cart Abandonment Statistics

  • Online shoppers typically spend 30% more per order when free shipping is included at checkout. (Source)
  • Every year, cart abandonment results in a loss of $18 billion in sales for the industry. (Source)
  • Inconvenient return policies deter 80% of shoppers from returning to shop at an online store. (Source)

Mobile Statistics

Man using Phone

  • 55% of the time online shoppers spend on a retail website will take place on a mobile device. (Source)
  • During the 2015 holiday shopping season, one-third of online purchases were made on mobile devices. (Source)
  • 51% of customers do not complete purchases on mobile devices because they do not feel comfortable entering their credit card info. (Source)

Social Media Statistics

  • 96% of the people who discuss a brand online do not actually follow any social media pages owned by the brand. (Source)
  • 71% of customers who have a good experience with an online store’s social media page are likely to recommend the store to others. (Source)

Want to learn about other eCommerce trends that you can take advantage of?

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